Did you know that most of the popular beauty videos on YouTube, around 86%, are created by regular people rather than by brands or professionals?
In 2024, about 2.70 billion people are expected to be active on YouTube. It’s predicted that the number of YouTube users worldwide will increase to 2.85 billion by 2025.
That means YouTube gets 113 billion visits each month; now, that’s a mind-blowing number to consider whether you want to start a YouTube channel or not.
Honestly, YouTube is flooded with beauty channels, and if you wish to stand out, then you need to be consistent. At first, quality over quantity matters, then focus on quality as you grow more and more.
In this article, you will be learning essential tips to help you grow and manage your website and YouTube channel.
So let’s get started!
Tip #1 Create A New YouTube Channel
Creating a YouTube channel is simple; just follow the below steps:
Sign In to YouTube:
- Go to YouTube.com and click on ‘Sign in‘ in the top right corner.
- Log in using your Google account.
Access Your YouTube Settings:
- Click on your profile icon in the top right.
- Select “Create a channel.”
Create Your Channel:
- Choose between a personal channel or a channel with a business or custom name.
- Opt for the “Use custom name” option.
- Name your channel. This will also create a new Google account for your channel’s settings and history.
Further Channel Customization:
- Customize your channel by:
- Uploading a profile picture.
- Adding a channel description.
- Including links to your blog, website, and social media accounts (Twitter, Instagram or Threads).
Congratulations! You’ve successfully set up your YouTube channel. Now, you can add more details, such as channel art, to make it look great.
Tip 2# Create A Brand
Remember those super recognizable YouTubers? They built that fame not just on great content but also on a strong brand. Here are some ways you can do the same:
- Be visually iconic:
- Channel mascot: Design a memorable logo or mascot and put it everywhere – posters, shirts, intro videos, watermarks. Think Mickey Mouse for Disney!
- Consistent style: Use similar colors, fonts, and editing techniques to create a recognizable look for your videos. Imagine Coca-Cola’s red and white for inspiration.
- Sound unforgettable:
- Intro/outro music: Craft a catchy tune or jingle that gets stuck in viewers’ heads. Think of the Friends theme song for inspiration!
- Voice signature: Develop a unique way of speaking or catch phrases that people associate with you. Think of PewDiePie’s high-pitched laughter for inspiration.
- Be memorable in tone:
- Channel personality: Figure out your comedic, informative, or friendly style and stick to it. Think of MrBeast’s crazy challenges or Mark Rober’s science experiments for inspiration.
- Unique humor/delivery: Inject your own brand of humor, sarcasm, or storytelling into your videos. Think of Jenna Marbles’ random skits or Joe Rogan’s long-form interviews for inspiration.
Recall that there is more to your brand than just images. Viewers interact with your channel in its entirety through it. You can differentiate yourself from the YouTube throng and develop a devoted following by being different, interesting, and engaging!
Tip 3# Develop Your Content Strategy
With numerous beauty YouTubers out there, it’s essential to carve out your niche. Identify what sets your content apart and makes it unique. Choose the kinds of movies you wish to make, then plan out regular upload times.
The key to success is keeping following your content strategy religiously. Once you start gaining views, maintaining regular content is crucial. Consistency builds trust with your audience, and they will come to expect and appreciate your reliable uploads. So, plan wisely and stay committed to your content schedule.
Tip 4# Use a Calendar for Consistency
Randomly posting videos can harm your YouTube channel. A haphazard schedule leaves followers needing guidance on when to expect updates, leading to reduced engagement.
To build a loyal audience, establish a consistent posting schedule. Pick specific days, like every Tuesday afternoon or the first and third Saturdays of the month, and stick to them. This regularity helps viewers anticipate new content, making you a reliable source. Using a calendar to plan and organize your posting schedule, securing your audience knows when to expect your videos.
Tip 5# Invest in Essential Equipment
Starting a beauty YouTube channel doesn’t require an extravagant budget for equipment. In fact, you can kick off with minimal gear.
Many successful YouTubers, including myself, began with just a smartphone, and you can too! As your channel grows, you can always upgrade your equipment. Don’t let the lack of perfect gear be a hindrance to getting started.
To enhance your setup, consider investing in a ring light to illuminate your face during filming. Additionally, acquire editing software to polish your videos before sharing them with your audience. Remember, starting small is perfectly fine, and you can expand your equipment gradually as your channel evolves.
Tip 6# Research and Analyze Competitors
To succeed, it’s crucial to know your competition. Healthy competition can be motivating, and understanding the existing content landscape will guide your strategy. Gain insights by identifying and analyzing your competitors on YouTube.
Here’s how to do it:
Identify Similar Channels:
Conduct a YouTube search using relevant industry keywords. Look for channels that:
- Share your target audience.
- Create content similar to yours.
- Have a comparable niche or unique value proposition.
Analyze Competitor Content:
- Study the types of videos your competitors are producing.
- Observe their engagement levels and audience reactions.
- Identify what makes their content successful.
Map Your Strategy:
- Determine what makes your content unique.
- Find ways to differentiate your channel within the market.
- Use competitor insights to refine your content and approach.
How to Start Your Own Website
If you want to create a website without spending money or have a new beauty idea for YouTube that you want to share online for free, there are some great and easy options for website builders.
Making and putting up a website can be simple and won’t cost you anything.
Keep reading to find out how.
Step 1: Pick a Website Builder
To make a website without needing technical skills, use a Content Management System (CMS). Here are some free and user-friendly website builders with CMS to quickly get your site up:
Wix:
- No-code builder with a drag-and-drop feature.
- Easily customize your site’s layout without coding.
- The free version includes a Wix subdomain (e.g., www.example.wix.com).
- Upgrade for a custom domain (e.g., www.example.com).
Weebly:
- Similar to Wix, it offers a free version with no custom domain.
- Uses a structured editor for organizing pages with columns and rows.
- Upgrade for a personalized domain with a paid plan.
WordPress:
- Free, open-source platform with various plugins.
- Build and publish a website for free.
- Requires paid web hosting or a free hosting provider (may have ads or be less secure).
While their free versions may have limitations, upgrading provides benefits like no ads, easily customization, more storage, improved bandwidth, and an overall better experience. Start with the free options and consider upgrading later for additional features.
Step 2: Choosing a Hosting Provider
Another way to create your website is by using a hosting provider and building it with WordPress. Here’s how it works: you pay for space and storage on a server through a hosting provider, and then you use WordPress to construct your website.
Unlike traditional website builders, WordPress doesn’t come with a fixed template. You have the freedom to edit every element of your WordPress site if you know how to code. This flexibility allows for unlimited creativity, but it does require coding skills. Although this option involves more work than using a website builder, some users prefer it for its versatility and cost-effectiveness. In fact, 41% of all websites are built with WordPress.
Step 3: Plan Your Website’s Organization
Your website’s structure, which includes navigation and internal links, is crucial for helping visitors find information easily and boosting search engine rankings.
Follow these best steps to create an effective website structure:
SEO-Friendly URLs:
- Make URLs keyword-rich and descriptive.
- Include keywords, title tags, anchor text, and a category in your page’s URL.
- Example: www.yourwebsite.com/category/subcategory/the-page.
Navigation Menus:
- Plan well-organized navigation menus.
- Create dropdown menus for easy access to your site’s pages.
- Place menus on the homepage for visibility.
Strategic Internal Links:
- Use descriptive and keyword-rich anchor text for internal links.
- Link important pages to enhance SEO.
Page Depth:
- Ensure all pages are reachable within five clicks from the homepage.
- Prevent visitors from leaving due to difficulty finding information.
Category Pages:
- Group topically related pages using categories.
- Facilitate easy addition of new pages without disrupting the site structure.
Once your website structure is in place, create a sitemap. This tool helps search engine crawlers understand the relationships between pages, improving your site’s overall visibility and performance.
Step 4: Ensure a Smooth Launch with Testing
Before making your website live, it’s crucial to test simply to identify and fix any issues. You want to make sure visitors have a positive experience and are able to handle problems. Here’s how to test effectively:
Preview Feature:
- Use the builder’s preview feature to navigate your website.
- Gain insights into the user experience and anticipate how visitors will interact with it.
Performance Check:
- Use Google Pagespeed Insights to test your site’s loading speed.
- Optimize images to ensure they load properly.
Link Verification:
- Check for dead links and HTTP errors, such as 404 pages.
Functionalities Test:
- Test features like the search bar, call-to-action buttons, and subscription forms.
- Ensure all elements function as intended.
Navigation Check:
- Verify that navigation buttons work and that your web pages are in the correct order.
Mobile Responsiveness:
- Preview your website’s mobile version to ensure it works well on various devices.
Wrapping up
Starting your own website and YouTube beauty channel is an exciting venture. Whether you’re sharing makeup tutorials, skincare tips, or beauty product reviews, establishing a strong online presence requires careful planning and execution. From choosing the right website builder to crafting engaging content, the steps outlined in this guide provide a roadmap for success.
Remember, the beauty community on YouTube is diverse, and finding your unique niche will set you apart. Consistency in content creation, understanding your audience, and adapting to the evolving key elements to thrive in this competitive space. Utilize the available tools, test your website thoroughly, and stay committed to delivering quality content to your viewers.
FAQs on YouTube Beauty
Do I need coding skills to build a website with WordPress?
While coding skills can enhance customization, WordPress also offers user-friendly features. You can start without coding, and as you learn, you can explore advanced options.
How important is consistency in content creation?
Consistency is crucial. Regular uploads help build an audience, and viewers come to expect new content. Stick to a schedule that works for you and your audience.
What is the significance of a well-designed website structure?
A well-structured website enhances user experience and improves search engine rankings. It helps visitors find information easily, contributing to the overall success of your site.
Is it necessary to test my website before launching it?
Yes, testing is essential to identify and fix any issues before your audience encounters them. It ensures a smooth user experience and helps maintain a positive reputation for your site.
