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Closing the Deal: Wishlist Plugins to Unbox Success and Boost Sales (2024 Edition)

In an era where personalized experiences and seamless navigation are paramount, wishlist plugins emerge as silent heroes, offering users and businesses a plethora of benefits that extend far beyond a mere bookmarking tool.From empowering users with strategic purchase planning to providing businesses with invaluable insights, these plugins play a pivotal role in shaping the future of online retail.Discover how these unassuming buttons, often adorned with a simple “Add to Wishlist,” hold the key to a more organized, interactive, and efficient online shopping journey.

What Is a Wishlist?

wishlist plugin


A wishlist is a user-centric feature commonly found on online shopping platforms, enabling users to compile and save a list of products they desire or intend to purchase in the future. Essentially, it serves as a personalized collection of preferred items, acting as a virtual shopping memo.

Benefits of a Wishlist Plugin:


  • Saved Favorites: Wishlist plugins allow users to save their favorite products with just a click. This ensures that potential purchases are conveniently stored for future reference, avoiding the hassle of searching for desired items each time.
  • Purchase Planning: Users can strategically plan their purchases by curating a wishlist. This is particularly useful when considering multiple items, discounts, or waiting for special promotions, allowing for a more organized and thoughtful shopping approach.
  • Reminder Mechanism: Wishlist plugins often come with reminder features, notifying users about discounts, price drops, or product availability. This serves as a valuable tool to keep customers engaged and informed about the products they are interested in.
  • Social Sharing: Many wishlist plugins enable users to share their curated lists on social media platforms or through messages. This not only facilitates easy sharing of gift ideas but also provides an avenue for social engagement and recommendations.
  • Insights for Businesses: Wishlist functionalities offer valuable insights for online store owners. By analyzing the products added to wishlists, businesses can understand customer preferences, identify popular items, and tailor their inventory or marketing strategies accordingly.
  • Increased Sales: The presence of a wishlist feature, coupled with effective plugins, has been shown to boost sales. Customers are more likely to make purchases when they can easily track and manage their desired items, fostering a positive shopping experience.
  • Enhanced User Engagement: Wishlist plugins contribute to prolonged user engagement on the platform. Users tend to return to their wishlists, explore related products, and stay connected with the brand over an extended period.
  • Personalized User Experience: Wishlist functionalities contribute to a more personalized and tailored shopping experience. As users interact with the wishlist feature, the platform can adapt and present relevant recommendations, further enhancing user satisfaction.

Top Wishlist Plugins:

1. JetCompareWishlist:

🏆 Recognized for crafting distinctive wishlist designs.


The JetCompareWishlist plugin, developed by Crocoblock, caters to those seeking uniqueness in wishlist presentation rather than standard layouts. This plugin empowers users to personalize wishlist buttons, design a customized product page, and configure a product counter to indicate the number of items in the wishlist. Additionally, it offers the valuable feature of comparing different products.

Key Features:

  • Ability to craft a personalized “Add to Favorites” button style.
  • Effortless creation of a unique wishlist page design.
  • Simple addition of a product counter to the wishlist.
  • Capability to redirect users seamlessly from the wishlist to the payment page.

Pricing: The plugin is priced at $15/year for a single project or $29/year for unlimited projects.


  • Empowers users to create personalized wishlist page and button styles.
  • Provides the flexibility to include a counter displaying the number of items in the wishlist.
  • Easy integration with Elementor for straightforward button addition.

2. TI WooCommerce Wishlist:

🏆 Recognized for creating easily shareable wishlists on social networks.

TI WooCommerce Wishlist

This plugin stands as one of the most favored choices for wishlist creation. The “Add to Wishlist” buttons can seamlessly integrate anywhere on the website using a shortcode. Adding a wishlist product page is a straightforward process, providing users with the capability to share their wishlists on social media platforms, contributing to additional site promotion. The plugin also facilitates the creation of personalized wishlist styles.

Key Features:

  • Simple addition of wishlist buttons to website pages through a shortcode.
  • Custom styling options for the wishlist page.
  • Access to insightful merchant statistics within user lists.
  • Capability to share products directly from the wishlist.
  • Tools for sending targeted emails to users featuring products from their wishlist.

Pricing: The plugin offers both a free version and a PRO version, starting at $79 per year.


  • The PRO version includes marketing tools such as email campaigns and social network wishlist sharing.
  • User-friendly customization of wishlists.
  • Access to detailed product statistics within wishlists.

3. WPC Smart Wishlist for WooCommerce:

🏆 Tailored for small businesses with a limited product range.

WPC Smart Wishlist for WooCommerce

Tailored for smaller websites, WPC Smart Wishlist for WooCommerce emerges as an uncomplicated plugin with a primary focus on wishlist creation. It caters specifically to small-scale sites without additional features, streamlining the process of adding products to a wishlist and creating a dedicated page for display. The visual elements of the page and buttons are determined by selecting templates provided.

Key Features:

  • Simple addition of a wishlist button to the site through a shortcode.
  • Customization options for style using CSS.
  • Personalized texts for the wishlist button.

Pricing: It offers a free version, and the PRO version is priced between $29 and $99 per year.


  • Straightforward customization of wishlists.
  • Ability to add a wishlist button anywhere on the site using shortcodes.
  • Templates available for creating a wishlist page.
  • PRO version allows users to create multiple wishlists and add notes to products.


  • The plugin may be perceived as slightly overpriced given its limited functionality.

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4. WooCommerce Wishlists:

🏆 Ideal for crafting both private and public wishlists for users.

The WooCommerce Wishlists plugin empowers you to generate wishlists seamlessly, catering to both users and visitors. For users who are not logged in, their wishlists are conveniently stored on the website for a duration of 30 days. Moreover, your clientele can effortlessly share their wishlists through email and various social media platforms.

Key Features:

  • Capability to create wishlists for both users and site visitors.
  • Unlimited creation of custom wishlists, offering versatile options.
  • Complete control over the appearance of the wishlist button.
  • Diverse privacy settings available for user wishlists.
  • Ability to effortlessly share wishlists on social networks and via emails.

Pricing: The plugin is priced at $79 per year.


  • Allows the creation of wishlists for both users and site visitors.
  • Flexibility to generate an unlimited number of wishlists per user.
  • Offers customizable privacy settings for wishlists.

5. Wish List for WooCommerce:

🏆 Optimal for swift and straightforward wishlist customization.

Wish List for WooCommerce

This uncomplicated plugin, recognized for its minimal features, is designed for those seeking an effortless and speedy wishlist setup. The minimalist button design seamlessly integrates into any site, offering a clean aesthetic. Utilizing AJAX technology, goods can be added or removed from the wishlist without the need for page reloading.

Key Features:

  • Minimalist button design for a clean and organic appearance.
  • Integration of the wishlist button anywhere on the site using a shortcode.
  • Creation of wishlists even by unregistered users.
  • AJAX technology facilitates the smooth addition and removal of products from the list.
  • The premium version provides access to product statistics and notifies users about product balances.

Pricing: It offers both a free version and a PRO version starting at $39.99 per year.


  • Streamlined setup process for quick and easy implementation.
  • Versatility in placing wishlist buttons anywhere on the site.
  • Inclusive feature allowing unregistered users to create wishlists.

6. WishSuite:

🏆 Ideal for beginners seeking a simple, free plugin.


WishSuite stands out as the optimal choice for beginners, providing a straightforward and free solution. The installation and usage of this plugin are hassle-free, allowing you to seamlessly place wishlists on any site page and position buttons where needed using shortcodes. With WishSuite, site users can effortlessly create wishlists and share them with friends.

Key Features:

  • Installation of wishlists on any page of the site for enhanced versatility.
  • Placement of buttons using convenient shortcodes.
  • Capability to easily share wishlists on various social media platforms.

Pricing: Completely free of charge.


  • Effortless setup, making it beginner-friendly.
  • Flexibility in placing wishlist buttons anywhere on the site.
  • Convenient sharing of wishlists on various social networks.

7. Premmerce Wishlist for WooCommerce:

🏆 Tailored for crafting targeted offers and discounts.

Premmerce Wishlist for WooCommerce

The Premmerce Wishlist for WooCommerce plugin is a powerful yet entirely free tool designed to assist online store owners in boosting sales. Its standout feature lies in the capability to send targeted offers for products that reside in customers’ wishlists, enhancing the overall shopping experience.

Key Features:

  • Streamlined and straightforward setup process.
  • Comprehensive management of wishlists for effective control.
  • Facilitates the seamless sharing of wishlists on various social networks.

Pricing: Completely free of charge.


  • Primary advantage lies in the ability to manage targeted offers for products within wishlists.
  • Easy and uncomplicated setup for user convenience.
  • Versatility in placing the wishlist button anywhere on the site.

8. My Wish List for WooCommerce:

🏆 Tailored for crafting wishlists with intuitive product sorting capabilities.

My Wish List for WooCommerce stands out as the optimal solution for users who accumulate numerous products in their wishlists and seek efficient ways to navigate through them. The plugin’s distinctive feature is its advanced sorting capability, aiding users in quickly locating specific items. The integration of AJAX technology ensures swift page loading, enhancing overall user convenience. Furthermore, site owners benefit from valuable insights as they can view and analyze statistics for various products added to wishlists.

Key Features:

  • Seamless creation of wishlists by both users and site visitors.
  • Accelerated page loading through AJAX technology.
  • Intuitive sorting functionality for efficient organization of goods.

Pricing: Available at $29 per year.


  • Empowers site owners and visitors with effective wishlist creation.
  • Enhanced user experience with swift page loading courtesy of AJAX.
  • Intuitive sorting features for streamlined organization of wishlist items.

Key Considerations for Selecting WooCommerce Wishlist Plugins:

  • Group Saving Capability: Ensure that the plugin provides the functionality to save groups of products within the wishlist, allowing users to organize and manage their desired items effectively.
  • Social Sharing and Messaging Integration: Look for plugins that offer seamless integration with social networks and messaging platforms. This feature enables users to effortlessly share their wishlists, garnering input and recommendations from their social circles.
  • Dedicated Wishlist Pages: Opt for plugins that allow the creation of dedicated pages where users can view and manage all the products accumulated in their wishlist. This centralized presentation enhances user experience and navigation.
  • User-Friendly Interface: Prioritize plugins that boast an intuitive and user-friendly design. The ease of use is paramount to ensure a seamless and enjoyable experience for both store owners and customers.


In conclusion, wishlist plugins serve as integral components in e-commerce, enriching the online shopping experience for both users and businesses alike. These plugins go beyond mere bookmarking features, offering a host of benefits that contribute to enhanced user engagement, streamlined purchase planning, and increased sales. As users curate personalized collections of desired items, wishlist plugins provide a practical means of organization, allowing for strategic purchase decisions and efficient tracking of favored products.

FAQs on Wishlist Plugins:

How do I create a wishlist in WordPress?

The specific steps depend on the plugin you choose. Therefore, first, select a plugin that suits your functionality, install it, and follow the instructions provided by the plugin for creating a wishlist.

What’s the difference between a wishlist and a cart?

A wishlist allows the user to save the products they like but does not facilitate the payment process. A cart, on the other hand, is created specifically for the payment of selected items.

How do people use wishlists?

Typically, this feature helps users save the products they like and, if needed, share them with friends. It essentially serves as a curated list of items someone desires to purchase.

Do wishlist plugins contribute to increased sales?

A5: Yes, wishlist plugins have been shown to boost sales by encouraging users to revisit their saved items and make purchases. Additionally, the proactive nature of wishlist reminders and real-time updates on discounts can motivate users to complete their transactions promptly.

Are wishlist plugins easy to integrate into online stores?

A6: Yes, wishlist plugins are designed to be user-friendly and can typically be integrated into online stores without the need for complex coding. Many e-commerce platforms, including WooCommerce, offer a variety of plugins that make the incorporation of wishlist functionalities straightforward.

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