How to Create a Subpages in WordPress?

WordPress is a versatile CMS that lets you create and manage websites with ease. One of the key features of WordPress is its navigation structure, which enables you to organize your website’s pages in a hierarchical manner. This hierarchical structure allows for the creation of subpages, which are pages that are nested under a parent page.

Let’s dig more into the concept of subpages in WordPress and discuss why you might want to use it. Whether you are a beginner or an experienced WordPress user, understanding how to create and manage subpages can greatly enhance the organization and navigation of your website. So, let’s dive in and learn how to create a subpage in WordPress!

Introduction to WordPress and its Navigation Structure

WordPress is a popular CMS that powers millions of websites around the world. It presents a user-friendly interface and a great range of features to help you create and administer your website effectively. Understanding the navigation structure of WordPress is crucial to organizing your content and providing a seamless user experience.

In WordPress, the navigation structure is built on a hierarchical system, where pages are organized into parent and child relationships. This hierarchical structure allows you to create a logical and organized website, making it easier for visitors to navigate and find the information they need.

At the core of WordPress navigation is the concept of pages. Pages are static content that provides information about your website or business. They are typically used for important information such as the homepage, about page, services, contact page, landing page, and more. Pages are different from blog posts, which are dynamic and regularly updated.

WordPress allows you to create a hierarchy of pages by assigning a parent page to a subpage. This creates a nested structure where subpages are displayed under their parent page in the navigation menu. Visitors can access these subpages by hovering over or clicking on the parent page.

By utilizing the navigation structure in WordPress, you can effectively organize your website’s content, create intuitive menus, and provide a seamless browsing experience for your visitors. In the next section, we will delve deeper into the concept of a subpages in WordPress and explore its benefits.

Understanding the Concept of a Subpage in WordPress

Subpages in WordPress

In WordPress, a subpage refers to a page that is nested under a parent page within the navigation structure. It creates a hierarchical relationship between pages, allowing for a more organized and structured website.

What are Subpages in WordPress?

A subpage is essentially a child page that is linked to a parent page. It inherits the parent page’s attributes and is displayed as a part of the parent page’s menu structure. Subpages are typically used to provide more specific information related to the parent page’s content.

For example, if you have a parent page called “Services,” you can create subpages in WordPress such as “Web Design,” “Graphic Design,” and “Content Writing” to provide detailed information about each specific service offered.

Why Make Use of Subpages in WordPress?

Using subpages in WordPress offers several benefits for website organization and user experience:

  1. Logical Hierarchy: Subpages allow you to create a logical structure for your website, making it easier for visitors to navigate and find specific information.
  2. Improved Navigation: By grouping related content under a parent page, visitors can quickly access the specific information they are looking for.
  3. Clear Menu Structure: Subpages help create a clear and concise menu structure, reducing clutter and providing a more intuitive browsing experience.
  4. SEO Benefits: Search engines like Google consider the structure of your website when determining search rankings. By using subpages, you can create a well-organized site structure that search engines can effortlessly crawl and index.

Examples of Subpage Usage

Subpages in WordPress can be used in various scenarios, depending on the nature of your website. Here are a few common examples:

  1. Business Services: If you have a business website, you can create a parent page called “Services” and include subpages for each specific service you offer.
  2. Product Categories: For an e-commerce website, you can create parent pages for different product categories (e.g., “Electronics,” “Clothing,” “Home Decor”) and include subpages for individual products within each category.
  3. Company Team: If you have a company website, you can create a parent page called “Our Team” and include subpages for each team member, providing detailed profiles and information.

Now that we have a clear understanding of what subpages in WordPress are and why they are beneficial, let’s move on to the next section, where we will explore the step-by-step process of creating a new subpage in WordPress.

How to Create a New Subpage in WordPress

Creating a new subpages in WordPress is a straightforward process that can be done within the WordPress dashboard. In this section, we will guide you through the step-by-step process of creating a new subpage.

Navigating to the Page Creation Section

  1. Log in to your WordPress admin dashboard. This is typically accessed by adding “/wp-admin” to the end of your website’s URL (e.g.,
  2. Once logged in, locate the left-hand menu and find the “Pages” tab. Click on it to access the Pages section.

Creating a New Page

  1. In the Pages section, click on “Add New” at the top of the page. This will take you to the page editor.
Subpages in WordPress
  1. Enter a title for your new subpage in the provided field. This title will be displayed in the navigation menu and as the heading of the subpage.
  2. Add content to your subpage using the WordPress editor. You can format text, add images, embed videos, and more. Take your time to create engaging and informative content for your subpage.

Setting the Subpages in WordPress

  1. On the right-hand side of the page editor, you will find a section titled “Page Attributes.” Within this section, locate the “Parent” dropdown menu.
Subpages in WordPress
  1. Tap on the dropdown menu and pick the option of the parent page under which you want to nest your subpage. If you haven’t created a parent page yet, you can refer to our previous section on how to create a new page.

Adding Content to the Subpage in WordPress

  1. Once you have set the parent page, you can continue adding content to your subpage. Use the editor to further customize the appearance and structure of your subpage.
  2. Take advantage of various formatting options, such as headings, bullet points, and blockquotes, to make your content visually appealing and easy to read.
  3. You can also add media elements like images, videos, and audio files to enhance the visual appeal of your subpage.
  4. Remember to save your progress regularly by clicking on the “Save Draft” or “Publish” button located in the top right corner of the page editor.
Subpages in WordPress

Congratulations! You have successfully created a new subpage in WordPress. In the next section, we will discuss the design and customization options available to make your subpage visually appealing and engaging.

Designing and Customizing Your Subpages in WordPress

Once you have created a subpage in WordPress, it’s time to design and customize it to match your website’s branding and aesthetics. In this section, we will explore various options and tools available in WordPress to help you design and customize your subpage.

Choosing the Right Template for Subpages in WordPress

WordPress presents a wide range of themes and templates that signify the design and layout of your website. To ensure consistency throughout your site, it’s important to choose a theme that provides a suitable template for your subpages in WordPress.

  1. Navigate to the “Appearance” section in your WordPress dashboard.
  2. Click on “Themes” to access the theme library.
  3. Browse through the available themes and select one that aligns with your website’s style and requirements. Pay attention to the templates provided by the theme, ensuring there is a suitable option for subpages.
Subpage in WordPress
  1. Install and activate the chosen theme to apply it to your website, including your subpages.

Using WordPress Customizer

WordPress Customizer is a powerful tool that enables you to customize various aspects of your website’s appearance, including your subpages. Here’s how you can use it:

  1. In the WordPress dashboard, go to the “Appearance” section and click on “Customize.”
Subpage in WordPress
  1. The Customizer will open, displaying a live preview of your website.
  2. Explore the available customization options, which may vary depending on your chosen theme. Common customization options include colors, fonts, header and footer settings, and more.
  3. Make the desired changes to customize the appearance of your subpage. Use the live preview to see how the changes affect your subpage in real time.
  4. Once you are happy with the customization, click on the “Save & Publish” button to apply the changes to your subpage.

Adding Widgets and Plugins

Widgets and plugins widen the functionality of your WordPress website and can be utilized to enhance your subpages. Here are some ways you can utilize widgets and plugins:

  1. Sidebar Widgets: Many themes offer sidebar areas where you can add widgets. Utilize these widgets to display additional information, such as recent posts, social media icons, search bars, or custom content.
  2. Page Builder Plugins: Page builder plugins like Elementor or Beaver Builder provide drag-and-drop interfaces to design and customize your subpage layouts. They offer advanced customization options, allowing you to create visually stunning subpages without any coding knowledge.
  3. Custom Plugins: Depending on your website’s requirements, you may need specific functionality for your subpages. Explore the WordPress plugin repository to find plugins that can help you achieve your desired features.

Remember to regularly update your themes, widgets, and plugins to ensure compatibility and security. With the design and customization options in place, your subpage will now reflect your website’s branding and style. 

Also read: How To Create WordPress Custom Widgets 

Best Practices for Managing Subpages in WordPress

Managing your subpages effectively is essential for maintaining a well-organized and user-friendly website. In this section, we will discuss some best practices to help you manage your subpages in WordPress.

Keeping Your Subpages in WordPress Organized

Subpage in WordPress
  1. Logical Hierarchy: Plan and create a clear hierarchy for your subpages. Ensure that each subpage is placed under the appropriate parent page, creating a logical structure that makes sense to your visitors.
  2. Clear Naming Conventions: Use descriptive and concise titles for your subpages. This helps visitors understand the content of each subpage and makes it easier for them to navigate.
  3. Menu Navigation: Review and update your website’s navigation menu to include your subpages. Make sure that the menu structure is intuitive and simple to navigate, allowing visitors to find the information they need without confusion.

Updating Your Subpages in WordPress Regularly

  1. Content Maintenance: Regularly review and update the content of your subpages to ensure accuracy and relevance. Make it gated content for optimized and structured data to be displayed on your website. Outdated information can negatively impact user experience and credibility.
  2. Add Fresh Content: Consider adding new content, such as blog posts or announcements, to your subpages to keep them engaging and informative. This helps to attract and retain visitors.
  3. Call-to-Action (CTA): Incorporate relevant CTAs within your subpages to guide visitors towards desired actions, such as signing up for a newsletter, contacting you for more information, or making a purchase.

Ensuring Subpages in WordPress are SEO Optimized

Subpage in WordPress
  1. Keyword Research: Conduct keyword research using specific tools to identify relevant keywords for your subpages. Incorporate these keywords naturally into the content, meta tags, headings, and URLs to improve search engine rankings and visibility.
  2. Meta Tags and Descriptions: Optimize the meta tags and descriptions of your subpages to accurately reflect the content and lure users to click on search engine results.
  3. Internal Linking: Utilize internal linking by linking your subpages to relevant parent pages or other related subpages. This improves website navigation and helps search engines understand the hierarchy and relationships between your pages.
  4. Page Speed Optimization: Ensure that your subpages load quickly by optimizing images, minimizing code, and utilizing caching plugins. Fast-loading subpages improve user experience and can positively impact search engine rankings.

By employing these best practices, you can efficiently manage your subpages in WordPress, providing a seamless and organized user experience. 


In this comprehensive guide, we have learned the process of creating and managing subpages in WordPress. We hope this guide has equipped you with the knowledge and tools to create and manage subpages in WordPress confidently. If you have any further questions or need additional assistance, feel free to explore the resources provided or reach out to the WordPress support community.

Happy creating and managing your subpages in WordPress!

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