Placeholder canvas

Shopify Vs WooCommerce: Which is the Right Tool for SMB in 2024?

Choosing the right eCommerce platform: Shopify Vs WooCommerce

In the e-commerce arena, there is always a heated debate about what generally goes by the title “Shopify Vs WooCommerce.” But it is important to note that both Shopify and WooCommerce have their own benefits. WooCommerce is more customizable and flexible, whereas Shopify is more streamlined and beginner-friendly. Each of these e-commerce platforms has its pros and cons. This guide on Shopify Vs WooCommerce is just about bringing them to your attention so that you can make an informed decision that caters to your needs.

What is Shopify?

Over four million active websites are powered by Shopify, which was founded in 2006. It facilitates selling services, consultations, and tangible and digital goods. Additionally, it dispenses with the need for coding knowledge for owners of physical stores to integrate their online and offline businesses. Since Shopify uses its servers, you won’t need to purchase hosting separately. 

Also read: Top Shopify Themes that Boost Conversions!

What is WooCommerce?

Free to use, WooCommerce is an open-source platform based on WordPress. You will have complete control over your data because it is open-source software. It is the most popular eCommerce platform as of 2023, powering over 3.4 million websites, with a market share of 23%. You can offer memberships, subscriptions, and tangible and digital goods. Your WooCommerce website can be hosted on any web hosting platform, including Nestify. You can look at Nestify’s dedicated WooCommerce hosting options here.

Read Also: Best Email Marketing Plugins For WooCommerce Every Ecommerce Business Should Make Use of

Shopify vs WooCommerce feature comparison

Ease of UseThe dashboard is easy to use, centralized, and suitable for novices.Non-WordPress users may find it more complicated at first.
Themes and CustomizabilityIn addition to third-party options, more than 100 official templates are available. There aren’t many more customization choices available, though.Thousands of WordPress and WooCommerce themes are available, both official and from third parties. Every theme has flexible customization options.
ScalabilityAny online store of any size can be used with WooCommerce, as long as the hosting infrastructure is strong enough.Plans for expanding your online store must be updated. Businesses can also utilize Shopify Plus.
Functionality Possesses a few themes, plugins, and customization choices available.WooCommerce is open-source and offers many themes, plugins, and forums that can assist you in every way.
UsabilitySimple, practical, and easy to use.
It has a slight learning curve and is less sophisticated than Shopify. However, if your background is WordPress, this will be a piece of cake for you.
CostThere are three different price tiers. You can install apps that cost money as well.It costs nothing to use the plugin. However, the extensions you buy, hosting, and domain name are all extra costs.
SecurityShopify handles all aspects of website security. All of its stores’ payment and business data is safeguarded.The security of a user’s website is entirely their responsibility. Selecting safe hosting, setting up security plugins, updating software, and carrying out routine maintenance are crucial.
Customer SupportProvides live chat, email, and phone support around the clock. Offers a help center and community forums as well.The WooCommerce dashboard has forums for support and documentation.

Ease of Use: Shopify Vs WooCommerce


Shopify only focuses on one single thing, which is “ecommerce.” The usual information must still be added when creating a new product, but the process is much more precise and streamlined with Shopify. Instead of appearing as the seventh option in the sidebar after Dashboard, Posts, Media, Pages, Comments, and WooCommerce, Products is the second option.

Its drag-and-drop, zero-code website builder eliminates the need for coding knowledge to build an online store. Additionally, since it’s a hosted solution, you can launch your online storefront the same day you create it and get a free subdomain. It is a perfect choice if you solely want to focus on your store and like everything else streamlined for you from the beginning.


WooCommerce is made to function on websites created with WordPress, the most widely used CMS (content management system.) With this robust WordPress plugin, any website can have all your desired eCommerce functionality. However, this implies that it carries much baggage connected to WordPress.

If WooCommerce isn’t preinstalled on your host, you must install and configure both WooCommerce and WordPress. There is a setup wizard to assist you with the fundamental store setup for your products, shipping, and pricing. Setting up your eCommerce store is also comparatively tricky because some features require additional plugins. 

Themes and Customizability: Shopify Vs WooCommerce


More than 100 carefully chosen, responsive premium and free themes are available on the Shopify Theme Store. Licenses for the premium themes cost anywhere from $180 to $350. Every Shopify theme is compatible with the most recent platform version. Users can access the theme’s CSS to customize the design further.

Furthermore, Shopify provides an integrated customization feature that simplifies altering the theme’s layout. To utilize this feature, navigate to the Online Store, go to Themes, and select Customize next to Current theme. Click the Theme settings button in the screen’s lower-left corner to alter the font, colors, and styles. Novices will find it simpler to create attractive online stores using Shopify. Still, compared to WooCommerce, the customization options are more constrained.


WooCommerce offers excellent flexibility because it is an open-source WordPress plugin. There are thousands of theme options for WooCommerce. As long as the themes adhere to the plugin’s standard recommendations and best practices, they are compatible with all WordPress themes available on the market. Furthermore, a WooCommerce theme store featuring over sixty templates designed exclusively for online stores exists. Optimizing speed and site performance can be achieved by using an official WooCommerce theme.

Moreover, it can remove conflicts between WordPress themes and plugins. Both premium and free official WooCommerce themes are accessible. The premium versions begin at $79 annually. Many developers and web designers create WooCommerce themes for various purposes because WooCommerce is open-source. Different marketplaces like ThemeForest, Elegant Themes, and TemplateMonster provide hundreds of WooCommerce themes. Furthermore, WooCommerce offers users total control over how to alter the design through WordPress’s customization feature. Another option for users is using WordPress drag-and-drop page builders, such as Beaver Builder and Elementor.

Scalability: Shopify Vs WooCommerce


Shopify customers have the flexibility to change their plans at any time. To expand your online store into a business, Shopify Plus is an additional option in addition to the four plans. Scaling your website is further facilitated by Shopify’s app store. Shopify’s scalability is constrained by the plans that it provides, though. Users cannot select their web hosting because Shopify is a closed platform. They can only switch web hosts if the proprietary web hosting is enough for their needs. Furthermore, Shopify users need help to expand gradually. The ability to switch between plans is highly constrained.


There are no restrictions on how you can design your store, thanks to WooCommerce being an open-source platform. Any kind of online store can be created, ranging from a small business to an enterprise. A significant factor in WooCommerce’s scalability is its extensive collection of plugins and extensions. Because you are not restricted to a single provider, the web hosting plan is another factor that impacts the platform’s scalability. Select a hosting company that can quickly increase your bandwidth, storage capacity, and other resources. WooCommerce provides practical features to grow your store website into a more prominent organization. The number of extensions, plugins, and web hosting plan options contribute to the platform’s scalability.

Functionality: Shopify Vs WooCommerce


Although installing utility apps might be necessary to fully utilize Shopify, its default platform offers many features demonstrating fundamental e-commerce capabilities. An SMB should have no trouble operating its online store using the default Shopify platform. However, the forum’s functionality might not be up to par. The Shopify platform offers the following features at no cost:

  • No limit on the number of products that can be placed in the store
  • No limit on file storage
  • Ability to manually create an order
  • Discount codes
  • Free SSL certification
  • A blog module
  • Optimization for transactions on mobile
  • Credit card and debit card payment options
  • Editable HTML and CSS
  • Inclusion and calculation of shipping rates and other taxes
  • Language option
  • Profiles of customers
  • Disable shipping feature
  • Social media incorporation and a Facebook selling module
  • Capacity to withstand unlimited traffic
  • Site analysis and product statistics
  • Daily backups
  • Use of gift cards
  • Printing of Orders

These features are pivotal to the performance of the Shopify platform, but most importantly, they can be accessed without incurring any cost for the user, i.e., they are free.


Because of its smooth and effective integration as a plugin into the WordPress platform, WooCommerce can function on par with Shopify and even sometimes exceed it, thanks to being open-source. Many readily available features can be used with the WooCommerce plugin to enhance performance because WordPress allows open-source solutions from third-party developers. These beautiful features range in price from free to a few hundred dollars, including plugins that help you manage email marketing campaigns and alter the store’s visual characteristics.

You might also like: How Does Email Marketing Prove Beneficial For A WooCommerce Store?

The features that execute Woocommerce’s primary functions include:

  • Unlimited storage space for both physical and digital products
  • Multiple payment methods and gateways, including PayPal
  • Mobile responsiveness
  • Data control
  • A seamless blend with a principal WordPress theme
  • Numerous additional plugins for optimized performance
  • Facebook store and ad extension

Usability: Shopify Vs WooCommerce


The WooCommerce platform is easy to use and manage, but some users find the setup process to be a bit tedious. For those who find the popular e-commerce plugin setup process too complicated, WooCommerce is one of the plugins that requires WordPress to be installed before using it. Nonetheless, many hosting providers now include instant WordPress installation in their hosting packages, so all you have to worry about is the simple part—installing the WooCommerce plugin.

Usability on Shopify

Shopify is a simple, helpful platform that is easy to use. Designed as a web tool that requires a subscription, it offers a simple sign-up process and a setup wizard to ensure your e-commerce website is operational quickly. With its one-click feature, which facilitates and effectively manages the entire design process from inception to completion, creating and designing the store is comparatively simple.

Cost: Shopify Vs WooCommerce


Since Shopify is a hosted eCommerce platform, locating a different hosting company is unnecessary. Unlimited bandwidth, an SSL certificate, and a domain name are also included in your Shopify plan. 

The three price tiers for your Shopify store are as follows:

Simple for $29 a month. Excellent for small companies that have recently launched an internet store. This plan is also offered for $1 monthly for the first three months. The third-party transaction fee associated with this Shopify Basic plan is 2%.

Shopify costs $79 per month. It is ideal for medium-sized companies that require sophisticated analytics and more staff accounts. Third-party transaction fees are charged at 1% for this Shopify plan.

In advance of $299 per month. Provides the lowest third-party transaction fees—0.5%—and customized reporting. Additional eCommerce features, like calculating and collecting import taxes and duties, are included in the Advanced Shopify plan. If you have the Advanced Shopify plan but want to expand your website further, consider Shopify Plus. 

Large businesses can benefit from this Shopify pricing plan, which starts at $2,000 per month. Remember to account for additional expenses with Shopify, such as premium themes and apps. The prices of these extras are not fixed. If you are unsure about figuring out Shopify, there is a three-day free trial to safely test the waters without paying anything.


The plugin WooCommerce is free. However, you must buy web hosting and a domain name to build a WordPress website. Using WooCommerce has different costs based on your hosting company. The plan you pick must be found in the requirements of your WooCommerce store. The premium extensions are an additional expense for WooCommerce online stores to consider. Extender fees range from $29 to $249 per year. Fortunately, there are also free ones.

Security: Shopify Vs WooCommerce


Shopify handles most security precautions that keep hackers from your website because it is a hosted platform. For instance, Shopify provides all its users with free SSL certificates and updates its features automatically.

Shopify complies with all six PCI standard categories by default, making it PCI-DSS compliant. Shopify upholds a secure network and information security policy as a result. Additionally, through fraud analysis, the Shopify Payments feature helps safeguard customers’ checkout processes.

Shopify users should take certain precautions to secure their stores further, even with the built-in security features.

For example, Shopify does not offer automated backup features. The data on your website needs to be backed up regularly by exporting it as CSV files from your Shopify admin. Users are also in charge of bolstering admin permissions and ensuring password security.

Both paid and free apps can provide you with extra security. For each payment gateway, Trust Badges Bear and Locksmith, for instance, can add badges and lock specific content. Since Shopify has many built-in security features to safeguard your website, you don’t need to worry about security.


Hundreds of WordPress core contributors audit the WooCommerce software code regularly. However, because WooCommerce is a self-hosted platform, users are primarily responsible for protecting their stores.

One of the critical factors affecting the security of your store website is your hosting company. The web host should provide security scans, backup capabilities, and an integrated firewall. You should also choose a trustworthy web host with first-rate customer service.

Users should obtain a secure socket layer (SSL) certificate to safeguard the website against cyber threats such as phishing attacks and data breaches. Remember that your eCommerce website should follow the Payment Card Industry Data Security Standard (PCI-DSS). This standard aids in preventing hackers from accessing cardholder data.

Invest in a WordPress plugin or a WooCommerce extension for extra security. For instance, Jetpack and Wordfence offer two-factor authentication and spam filtering to secure your website.

Customer Support: Shopify Vs WooCommerce


Shopify’s live chat, phone, and email support are renowned for being dependable and available around the clock. All support options are listed on the dashboard, including the Help Center, which has a wealth of information, how-to manuals, and video tutorials.

Those who wish to troubleshoot problems on their own can use these options.

Additionally, Shopify offers forums for community discussions on various subjects, such as accounting and marketing. Visit Shopify to learn more about online sales and other subjects that can help you expand your company. It provides a ton of free webinars, video series, and eBooks. For entrepreneurs who wish to collaborate with Shopify-approved eCommerce developers, designers, or marketers, Shopify Experts provides services.


The primary source of WooCommerce’s customer support is its extensive documentation. Locate the Help button with a variety of documentation by going to the WordPress dashboard for WooCommerce. These documents answer commonly asked questions and problems related to the platform.

To help its users, WooCommerce also offers a public support forum. Moreover, WooCommerce technical support might be available on other reliable forums because it’s a well-liked eCommerce platform. Additionally, selecting a hosting company with dependable customer service is advised.

During downtime or other web server problems, your web host’s customer service can assist. You might occasionally run into issues with a theme or extension. Thankfully, the majority of premium themes and extensions provide customer service. You can post questions in the support forums or contact the developers for assistance.

Real Also: Choose Dropshipping with WooCommerce in 2023 for Swift E-Store Business

Final Thoughts: Shopify Vs WooCommerce

This guide on Shopify Vs WooCommerce highlighted a lot of things. You can manage your online store using Shopify or WooCommerce without taking significant chances. Which one you choose mostly depends on what your top priorities are.

While WooCommerce offers more options and can be significantly more affordable than Shopify, Shopify is much easier to use.WooCommerce is easy to recommend if you have an existing WordPress site, the technical know-how to make the most of it, or price concerns, particularly in the early stages of setting up your store.

On the other hand, Shopify is a better choice with round-the-clock support if you want a convenient and difficult-to-mess-up experience and don’t mind paying for it. The winner of this debate about Shopify Vs WooCommerce can only be the one that best fits your business needs.

FAQs: Shopify Vs WooCommerce

What is the one striking difference between the two: Shopify Vs WooCommerce?

Shopify is an all-in-one solution with hosting, security, and support, while WooCommerce is self-hosted, offering more control but requiring separate hosting.

How user-friendly are Shopify and WooCommerce for SMBs?

Shopify is known for its simplicity and ease of use, requiring minimal technical knowledge. WooCommerce may have a steeper learning curve, but it provides more customization options.

Are there limitations to consider for either Shopify or WooCommerce for SMBs?

Shopify may have limitations in terms of customization compared to WooCommerce, but WooCommerce might require more technical knowledge for optimal usage.

How do Shopify and WooCommerce handle mobile responsiveness for SMBs?

Both platforms provide mobile-responsive themes, ensuring a seamless shopping experience for customers on their phones and tablets.

Want faster WordPress?

WordPress Speed Optimization

Try our AWS powered WordPress hosting for free and see the difference for yourself.

No Credit Card Required.

Whitelabel Web Hosting Portal Demo

Launching WordPress on AWS takes just one minute with Nestify.

Launching WooCommerce on AWS takes just one minute with Nestify.