How to Increase CTR on Google Search [2024 Edition]

Ranking first on page one of Google is the best thing that can happen, though it’s certainly not easy or impossible.

When you’re ranking on the top, second, or third page of Google and still won’t notice any increase CTR, then you might be doing something that is not catching the user’s attention—some hoke of words, powerful, negative, or positive words.

Words play a vital role in CTR, and I know it might sound like ‘I’ve heard this before’ but hear me out again: when you use words that completely describe the intention of the keyword that you’re targeting and user searching, then CTR will increase.

There are many tips and tricks that involve increasing CTR, and we’re going to look at them in this article.

So let’s begin.

What is CTR?

CTR is equal to (impressions / click-throughs) x100.

An online ad has a 5% click-through rate, for instance, if 100 people view it and 5 of them click to find out more about the product.

CTR is a useful metric for evaluating the success rate of landing page CTAs, email campaigns, blog articles, and pay-per-click (PPC) search results (such as those offered by Google AdWords or other search engines).  

CTR, or Click-Through Rate, is a crucial metric because it helps you understand your customers better. It shows what’s effective and what’s not when trying to connect with your target audience. If your CTR is low, it could mean you’re targeting the wrong audience or not persuading them effectively to click.

Let’s say you have a paid search ad campaign guiding people to your website, online store, or a specific page. The CTR of an online ad reveals how well it attracts potential customers. By comparing different aspects like ad text, where the ad appears, and call-to-action buttons, you can figure out which elements lead to the highest CTR.

How to Increase CTR?

Firstly, go to the Google search console, check your current CTR, see which post has the highest impressions, and click. Then,  click on Impressions, and see the CTR of the top pages.

 Google search console CTR

Now that you can see the CTR of the top pages, you now have a clue which pages are getting the most visitors. Now click on the top page, and you should see ‘Queries’ (Keywords), which the page is ranking on.

Now you can get an idea, use the top keyword in Title and meta description and it can boost chances of increasing your click-through rate.

Tips to Increase CTR 

  1. Implementing FAQ Schema

For those using WordPress, implementing FAQ Schema is a straightforward and effective strategy. This is the latest format supported by and is particularly beneficial for FAQ or content-rich pages.Utilizing FAQ Schema enhances the visual appeal of your result in Google SERPs, making it more eye-catching for users.

Implementation Steps (For WordPress + Yoast SEO Plugin):

FAQ Scheme Increase CTR
  • Utilize the Yoast SEO plugin, which now supports FAQ schema.
  • Add the FAQ block in your content area and include relevant FAQs.
  • Finding Related FAQs:
  • Discover related FAQs through various methods:

Utilize the Google Search Console trick mentioned earlier.

Search for your target query on Google and extract related queries from the “People Also Ask” section.

  1. Selecting Keywords and Match Types

The primary factors influencing Click-Through Rate (CTR) are keywords and their match-types.

CTR copy is important, but its impact only comes into play when it appears on a Search Engine Result Page (SERP).

Having many broad match keywords in your click-through rate groups may lead to unintended queries.

Google’s keyword suggestion tool often contributes to broad-heavy click-through rate groups.

While the tool is useful for suggestions, remember to manually apply the correct match-type using the provided key:

  • Modified Broad: +
  • Phrase: “
  • Exact: [
  1. Conduct A/B Testing:
  • Experiment with variations of meta titles, descriptions, and even URL structures through A/B testing.
  • Analyze the performance of each variation and iterate based on user preferences to continuously refine your approach.
  1. Implement Compelling Call-to-Action (CTA):
  • Craft a clear and compelling call-to-action that guides users on the next steps.
  • A well-written call to action (CTA), whether it says “Learn More,” “Shop Now,” or “Sign Up,” may greatly boost engagement.

Final say

Every click counts, mastering Google Search Console is your key to online success. The strategies shared in this guide are designed to not only boost your Click-Through Rate (CTR) but also to help your website stand out in 2024.

Remember, a high click-through rate doesn’t just mean more clicks; it signals that your content is hitting the right notes with users. As Google recognizes and rewards this, your website can climb higher in search rankings, gaining more visibility and attracting even more clicks.


Why is CTR important?

CTR is crucial because it reflects how engaging and relevant your content is to users. A higher click-through rate can lead to improved search rankings, more visibility, and increased chances of attracting potential customers or readers.

How can I make my website mobile-friendly?

To optimize for mobile, ensure your website is mobile-friendly, meaning it looks good and functions well on smaller screens. Test your site’s speed on mobile devices, use responsive design, and prioritize a seamless mobile user experience.

What’s the significance of A/B testing?

A/B testing involves creating variations of elements like meta titles or descriptions and comparing their performance. It helps you understand what resonates better with your audience, allowing you to refine your content for optimal engagement.

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