Your content rankings dropped, thanks to the released Google update. Paid Ads costs are skyrocketing, social media ads aren’t performing as well as they used to, and you’re worried about all that jazz.
No matter what, one thing so far is crystal clear: When you don’t own the channels you reach out to your customers, the ground beneath your feet can constantly shift. But, here is where one thing that defies gravity (metaphorically) is email marketing.
You own this channel! And the good news is your job has now become much more accessible than ever. Recently, the market has given birth to many email marketing services that have changed the entire email marketing game.
This guide is about the 8 Best Email Marketing Services in 2024, so let’s dive straight into the topic without wasting any more time.
8 Best Email Marketing Services In 2024
1. Constant Contact
Constant Contact is another great email marketing plugin alternative to Mailchimp. It is easy to use with pretty basic personalization features. The tool does not offer the “if/else/then” login, making it beginner-friendly.
The plugin also gives you access to the basic automation features, subject line split testing, and autoresponders. Despite its simple newsletter creation features, Constant Contact’s event invitation management features make it unique.
Not to mention that the RVSP tool also helps in promoting events like online courses, webinars, and more. The plugin also allows marketers to receive RSVP responses straight from the email they’ve sent to their audiences.
Constant Contact is a marketer’s best buddy, which helps organizers, educators, and other users using it get the most out of their events.
Constant Contact Features:
- Mighty event coupons, invitations, surveys, and polls
- Online form builder to make and capture leads
- A/B Testing tool to find the winning variant
- Automated “Resend to Non-Openers” feature
- Instagram and Facebook ads and insights
- Social media integrations and more
Pricing:
Users do not get a free plan with this plugin, but it offers users a hefty 60-day trial period. The plugin has three paid options starting at $12/month for 500 subscribers.
2. Convert Kit
ConvertKit is considered an ideal fit for e-commerce businesses. This email marketing service offers unique features like opt-in forms, and landing page designers.While other functions like robust tagging systems, complex email workflows are rightly suited for the e-commerce business.
Some other features offered by ConvertKit are list segmentation, data management, email automation, personalization, and dynamic reports. Some other advanced features like intuitive UI, marketing automation, and website builder also come with the software.
ConvertKit Features:
- It uses an intuitive visual builder
- It has easy-to-manage autoresponders
- They offer a built-in landing page
- It offers in-depth subscriber management
- It features advanced email segmentation
Pricing:
ConvertKit offers a package that ranges in between $29 to $79 per month, which is based on your subscriber count.
3. AWeber
Aweber is a powerful tool that can reinforce your business with as many integrations as you need to boost your marketing efforts. Plenty of automation options exist to create, curate, and send targeted emails, marketing messages, and campaigns.
AWeber can be used easily with some of the best eCommerce platforms like Shopify and WooCommerce and CRMs like Salesforce. Another feature that should not go unnoticed is the email testing across device options feature that it provides through the integrations, which can be pretty helpful for your business.
Users also get to look at their emails regarding different screen sizes, ensuring that nothing gets clipped.
AWeber features:
- Email testing across multiple devices
- Newsletter signup forms to better your marketing game
- Ready-to-use email templates.
- List management and segmentation options
- A plethora of integrations to boost productivity
- Dedicated email support to help you out
AWeber Pricing:
AWeber is initially free for the first 3000 emails sent and 500 subscribers per month. The pricing starts at $40/month, with all the other features unlocked simultaneously.
4. GetResponse
Not only does GetResponse offer email marketing services, and automation, it also offers landing pages, CRMs, and complete webinar solutions.
The service has 500+ templates to offer to its users which help them get started as their own needs suggest. The service also effortlessly integrates with Shutterstock, giving the users access to the creative library at their fingertips.
Also, the well-known drip content tool that the service offers is managed with the help of a calendar interface, which allows its users to exactly see from an eagle’s-eye-view when they will be reaching out to their potential leads.
GetResponse features:
- Helps create landing pages and webinars
- Intuitive drag and drop builder
- Offers list segmentation
- A/B testing
- It offers autoresponders and software integrations
- Feature called Perfect Timing that predicts the perfect time to send emails to get maximum responses.
- Easy Integration with third-party lead generation software like SalesForce, OptinMonster, ZenDesk, etc.
Pricing:
GetResponse offers a four-tier monthly plan that you can choose from which starts with $15 and goes up to $99 on the other end. The service also offers a customizable, enterprise-level option that makes it easier for reaching out for a quote.)
Prices can vary based on the list size and the users can choose to pay either monthly or annually. Each of the plans has a free trial so that the users can first test the waters before making any monetary commitment
Also Read: Unlock The Power Of Newsletters: Inspiring Examples To Boost Your Email Marketing!
5. Twilio SendGrid
Twilio SendGrid is an email marketing solution best suited for businesses that rely on sending out a lot of newsletters. It allows easy designing, building, and editing the templates.
The tools offer features like email scheduling, designing, automation, analytics, and reports. A/B testing, SMTP, and seamless integrations are also a few of the features that are offered.
SendGrid tools was just recently acquired by the SMS giant corp Twilio, which expanded its services to the SMS marketing as well.
Users can avail the free version of Twilio Sendgrid for up to 30 days and send over 40000 emails.
- Twilio SendGrid features
- Good scalability
- Simple one stack platform.
- Powerful tools and analytics
- Single Sign-On (SSO) to securely and centrally manage account permissions
- Optimize email deliverability and understand cryptic bounce codes with Deliverability Insights
Pricing
The pro version starts at $14.95 per month.
6. MailChimp
MailChimp is one of the popular email marketing services out there. It lets you create emails, with it’s easy to use drag-and-drop content blocks.
While beginners might face a slight learning curve in terms of getting used to the platform, the journey only seems to be getting smoother after that.
MailChimp offers a powerful cross-device email testing to determine which elements perform best for the audiences. It also has a landing page builder to boost the leads.
The service also features a series of automation features like multi-step workflows which allow the users to create intricate drip campaigns, and onboarding series for their subscribers.
Features:
- Easy integration with WordPress, Magento, Shopify, WooCommerce, and social media platforms
- Easy email designer
- Users can merge tags, segment contacts into groups, have simple tracking and view analytics
- Location-based delivery time can be set up
- Great for bloggers and businesses that want easy but powerful email marketing services
Pricing
This Email Marketing Platform has a freemium plan where users can send the first 1000 emails free for 500 contacts after which the pricing starts at $60/month per 1500 subscribers.
7. MailerLite
MailerLite is one of the best email marketing services for SMBs since it has the most straightforward UI and advanced features.
The HTML editor, rich text, and drag-and-drop element functionality helps users create amazing email campaigns in just a few minutes.
If you are facing a creative block and do not feel like creating something on your own, you can always use MailerLite’s ready made email templates which are always ready to use.
This amazing tool also provides its users with extra features, including contact tagging, automation, and list segmentation.
The best thing, however, is its exclusive open rates by location feature that not too many email marketing services have.
MailerLite Pricing
For the small businesses the service allows up to 12,000 emails per month to 1,000 subscribers. Users can always choose to upgrade to the MailerLite’s paid plans that start at $10/month.
Features:
- Available in multiple languages
- Intuitive user interface
- Quick email drafting
- Basic and flexible templates
- Great option for freelancers, small business owners, bloggers who want to keep things simple.
- One of the most affordable email marketing solutions out there.
8. Brevo
Brevo offers a variety of templated automation flows, based on your business goals. Users can choose your workflow to boost engagement, grow revenue , increase traffic, and build relationships.
You can get from account setup to actually editing emails in just a few clicks. Once you’re there, you can build your emails with dozens of pre-made templates and a drag-and-drop editor.
Then, either send them as email newsletters or use Sendinblue’s automation workflows to send them on a schedule.
Users can’t send as many emails at once like the other free email marketing tools, but you can manage more contacts and split them into focused lists.
Brevo also lets you purchase its pre-paid credits so that you can send additional emails than your daily email limit.
Brevo Email Service Features
- Easy drag-and-drop email editor
- A/B testing to find the campaign elements that convert better
- SMTP service to deliver transactional messages via SMS and email
- SMS marketing options to deliver autoresponder messages, and SMS
- Landing pages to boost lead generation
Brevo Pricing
Brevo mainly offers four plans, one of which is free, two of which are priced in between $25 and $65 per month, and last one is the enterprise and requires you to get a customized quote.
Also Read: Checkout Process Optimization: 8 Tips To Increase Ecommerce Sales
Conclusion
As of 2024, the landscape of email marketing services offers a diverse range of options for users to choose from. The top eight email marketing service features in this concise guide each come with their own unique strengths and features.
The selection of the right email marketing service depends on several factors, like the size of your business, its specific requirements, budget constraints, and, lastly, the desired features.
It is imperative to thoroughly evaluate these services based on your individual needs to maximize the effectiveness of your email marketing campaigns and nourish successful communication with your audience.
Let us know your favorite email marketing services, or maybe your experience with the ones featured in this guide.
FAQs
What Is the Best Email Marketing Service?
Constant Contact, Convert Kit, Mailchimp, Brevo, and GetResponse are by all accounts excellent email marketing solutions, but one might appeal to some businesses while the others might not.
The best way to choose the best email marketing service for your business is by looking for the features that it offers that align with your business needs. Some might like scalability; however, if you are a new business, then you might like a horizontal learning curve.
Can I integrate an email marketing service with other tools I use for my business?
Absolutely, a lot of email marketing services offer integrations with popular CRM systems, e-commerce platforms, and other third-party tools. Integration helps streamline your workflows and enhance the overall efficiency of your marketing efforts.
How can email marketing services help with audience segmentation?
A lot of email marketing services offer segmentation tools that allow users to divide audiences based on various criteria, such as demographics, behavior, or location. This helps in sending targeted and personalized messages to different segments, which leads to better engagement and, in turn, higher conversion rates.
What are the emerging trends in email marketing for 2024?
Keeping an eye on trends like increased personalization, interactive email content, AI in email marketing, and enhanced privacy measures. Staying updated on these trends can help you tweak your strategies for better results.
