Although Mailchimp is a very popular email marketing tool, it could be more flawless due to its arbitrary rules and slow customer support response times. For 2024, with this guide, I have compiled a list of the top 8 Mailchimp alternatives you can opt for. 

But because of its user-friendly interface and an impressive cluster of features, MailChimp has been the dominant email marketing tool over the years. But it does not mean that it would necessarily work for everyone. Just as every company is different, so is every tool.

After a detailed analysis of many email marketing tools, I stumbled upon some fresh and promising alternatives to MailChimp. These tools seemed like they could be the solution you were looking for, as was.

We have compiled a list of seven MailChimp alternative or competitor tools for your business. So, let’s dive into this guide without wasting any more time.

1. ConvertKit

If you’re a graduate of Mailchimp and still need a product as robust as Mailchimp, ConvertKit is a better option than ActiveCampaign.

Regarding email building, ConvertKit is rather basic, and more experienced marketers will likely believe there is still room for improvement. Compared to a program like Mailchimp, it lacks advanced testing capabilities and provides little reporting. Additionally, unless you know HTML, its limited selection of template designs and customization choices are slightly restrictive.

Not that it lacks advantages, mind you. ConverKit has a ton of landing page layouts, flexible contact management, and excellent automation capabilities—especially considering how simple the software is overall. Additionally, it offers unique capabilities you won’t find in most other email marketing applications (looking at you, tip jar) because the focus is on solitary producers.

ConvertKit is ultimately the greatest option for creators and small eCommerce enterprises. Mailchimp has more profound integration possibilities, greater contact management, and more customizable designs, but you might not need all that for your one-person projects.

ConvertKit pricing: Free for up to 300 subscribers and limited features; the Creator package starts at $9/month for up to 300 subscribers and additional features like automation and unrestricted migration from other email tools.

2. Constant Contact

Constant Contact is a better option than Mailchimp for novice email marketers who require basic capabilities and ready-to-send templates. Its email builder isn’t quite as feature-rich as Mailchimp’s, but it still offers more than twice as many email templates—more than 200—to accommodate almost any campaign type.

Although its automation capabilities are narrower than Mailchimp’s, Constant Contact can automate emails for birthdays, anniversaries, welcomes, and resendings. 

It can also be used to create workflows for e-commerce websites. You can check opens, clicks, bounces, and conversion rates with subject line testing. The testing and reporting choices aren’t as sophisticated, but if you only need the essentials, it has you covered.

Additionally, all plans in Constant Contact include phone support. That might be the deciding factor if that’s how you prefer to receive your customer service.

Pricing for Constant Contact: Free plan for up to 500 contacts; premium plans start at $12/month and vary according to the number of contacts.

3. HubSpot

The primary distinction is that, while Mailchimp is solely a marketing program, HubSpot is an all-in-one tool that integrates marketing, sales, content management, operations, and customer support into one platform.

For example, HubSpot has quite sophisticated automation that you may build up. Because you can set up automatic email sequences that nurture leads through the funnel and segment your list depending on various criteria, such as behavior and stage in the customer lifecycle, it is much more appropriate for longer buyer lifecycles.

That said, creating an email with HubSpot is a little more complicated. Although the builder is great, Mailchimp offers more templates and streamlines the process. Emails would naturally be more complex because HubSpot is heavily focused on customer relationship management and has many more moving components.

Finally, considering all the integrated features you’re working with, it is natural that HubSpot offers more sophisticated analytics than Mailchimp.

Because HubSpot is designed to do far more than Mailchimp, ensure you need all of its additional features before switching—it will cost more and be more challenging to set up.

HubSpot’s pricing is confusing, but a generous free plan includes 2,000 monthly emails and unlimited contacts. From there, it all depends on which feature of the program you utilize; the monthly cost of Marketing Hub is $800.

4. Klaviyo

Larger firms using email marketing for eCommerce are better suited for Klaviyo. To begin with, you can incorporate automated alerts for customers who buy at your store. These alerts can include reminders for abandoned carts, order updates, and price reduction alerts. 

Plus, everything is far more adjustable than it was with Mailchimp. You may also establish benchmarks unique to the eCommerce space to assess the performance of other companies in the sector.

Compared to Mailchimp, Klaviyo has fewer digital marketing outlets. Klaviyo can only be used for email and SMS, whereas Mailchimp offers landing sites, postcards, social media postings, advertisements, and surveys. However, the SMS feature is crucial; Mailchimp’s platform lacks it, so if that’s what you’re looking for, Klaviyo offers a much more user-friendly experience.

Klaviyo generally provides more detailed segmentation, automation, and analytics choices, focusing mainly on the eCommerce industry and more granular customization. This makes Klaviyo a perfect choice if you sell things online and want a reliable and quick return on your investment.

Pricing for Klaviyo: Free plans start at $20 per month and feature 250 contacts, flows, automation, and scheduled email campaigns (all of which are prohibited on Mailchimp).

5. Sendinblue (now Brevo)

The first thing that will catch your attention is Sendinblue‘s extensive free plan, which makes it a suitable starting point for anyone searching for a free Mailchimp alternative. Although it’s less feature-rich than an accurate CRM, you can use it as one if you’d like. It provides an infinite number of contacts for free. The free plan includes excellent segmentation options and transactional email support.

However, Sendinblue also has certain features that Mailchimp does not: similar to Klaviyo, Sendinblue allows you to execute SMS campaigns and email marketing, and you can create automation to combine both. You can even use SendinBlue to handle your chats and create a personalized live chat window that will appear on your website.

Although Sendinblue lacks extensive analytics data and Mailchimp has many more channels than Sendinblue, it’s still a good option if you’re looking for a low-cost or even free marketing platform.

SendinBlue pricing: The starter plan offers 20,000 emails per month for $25 per month, and pricing escalates based on monthly email volume. Free up to 300 emails per day and unlimited contacts.

6. SendGrid

SendGrid specializes in sending large volumes of emails, particularly transactional ones. As a result, it tends to be more technical and IT-oriented, with terms like “IP access management” and “inbound parse” appearing frequently. With so much versatility, you can select full-code, low-code, or no-code. Although the documentation is excellent, there will be a more significant learning curve. That being said, beginners can still utilize it.

Another area where SendGrid shines is deliverability (reports vary on 97% for SendGrid and 86% for Mailchimp). Many essential procedures need to operate in the background to achieve this level of deliverability, and the number of these activities is necessary if you’re working with transactional emails. (In addition, analytics designed to optimize that deliverability are also offered.)

Ultimately, there may be better options than SendGrid if you only work with a small list because it is more sophisticated than Mailchimp and may have a steeper learning curve. However, it’s an excellent app to check out if you’re searching for a high-volume transactional email alternative to Mailchimp.

Pricing for SendGrid: one hundred emails are free daily; premium plans start at $19.95 per month and include fifty thousand emails and a ticket and chat service guarantee for faster assistance.

Read Also: Unlock The Power Of Newsletters: Inspiring Examples To Boost Your Email Marketing!

7. Flodesk

The pricing structure of Mailchimp can be confusing, and the costs can rise rapidly based on the number of emails and subscribers you have. A solution to that is offered by Flodesk, which has a clear subscription structure of $38 per month for unlimited usage.

Flodesk isn’t the same kind of all-in-one marketing platform as Mailchimp. It’s not quite as powerful. To be honest, it shouldn’t be! Because email is the primary focus here, as shown by features like its contemporary layouts and wide range of font options. It also includes other great features, such as visually appealing and configurable signup forms.

Flodesk is an excellent option if your main emphasis is email marketing and you don’t want to worry about what to expect from your money.

Flodesk Pricing: Flodesk costs $38 per month for unlimited contacts.

8. Drip

Drip is a fantastic email marketing solution for online retailers. It helps you target your customers more rationally and efficiently by providing comprehensive behavior-based customer segmentation and customization. 

It also includes pre-built playbooks, like Abandoned Cart and the Welcome series, which makes using Drip simpler. Drip can be easily incorporated into your present setup. Also, it provides in-app advice and insights to help you get started and continue to develop if you need it.

With its robust segmentation and personalization tools, Drip is a beautiful option for e-commerce companies and any company serious about using its email lists to grow leads, produce sales, and enhance ROI.

Conclusion: What’s the best amongst the Mailchimp alternative?

You can find a better Mailchimp alternative for your company, depending on your objectives. Flodesk must be your first pick if you wish to use emails to expand your e-commerce company. This email marketing tool offers an affordable subscription plan, a comprehensive feature set to engage clients, and an attractive free plan.

However, among the best Mailchimp alternatives for content creators, bloggers, and charitable organizations are ConvertKit and Constant Contact. Both offer helpful elements for content marketing, such as lead magnet distribution, which is a convenient choice for lead generation.

I would encourage retailers to consider SendGrid. Your emails will have plenty of features to engage big consumer groups, which will look fantastic.

Mailchimp’s competitors, if you’re searching for an email marketing program with a CRM, include Sendinblue and HubSpot. I hope this simple guide on the 8 Of The Most Effective MailChimp Alternatives was helpful for you.

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FAQs: Best Mailchimp Alternatives

Mailchimp: is it a CRM?

With the built-in CRM system in Mailchimp, marketers can collect, organize, and assess customer data to improve campaigns. Integrations are available with multiple well-known standalone CRM packages for individuals with more complicated CRM requirements.

Is Mailchimp FDA Approved?

No, HIPAA compliance is not fulfilled by Mailchimp. The company will sign no Business Associate Agreement (BAA). The rules and conditions of Mailchimp clearly state that users are responsible for complying with laws like HIPAA.

What makes ConvertKit a preferred choice for creators?

ConvertKit is designed with content creators in mind, offering features like easy customization, subscriber tagging, and automation workflows tailored for bloggers, podcasters, and other online creators.

How does Sendinblue compare to MailChimp?

Sendinblue offers similar email marketing features but distinguishes itself by focusing on transactional emails and SMS marketing. It also provides a more cost-effective solution for businesses with a large subscriber base.

What sets Constant Contact apart from MailChimp?

Constant Contact is famous for its user-friendly interface and extensive library of customizable templates. It’s a suitable choice for small businesses and beginners in email marketing.