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Shopify Newsletter Popups: Stopping Exits in Their Tracks by Crafting Irresistible Incentives in 2024

Shopify has emerged as a powerhouse in the realm of e-commerce, and if you’re a proud owner of a Shopify store, optimizing it for increased conversions is paramount. Among the plethora of strategies available, leveraging newsletters has proven to be one of the most efficient ways to connect with the target audience. The challenge, however, lies in capturing the attention of potential subscribers and enticing them to sign up for your newsletters.

Source: Popups with offers vs. no offers

Enter Shopify newsletter popups – a dynamic tool to elevate your email marketing game. These popups are a compelling means to encourage people to subscribe to your store’s email newsletter, contributing significantly to customer engagement and retention efforts.

The key to success here is crafting a remarkable email popup that grabs attention and adds value to the customer experience. To assist you in this task, we’ve compiled a list of tools specifically designed to create enticing Shopify popup newsletters. These tools allow you to design visually-appealing and effective popups tailored to your brand and audience.

But it doesn’t end there – we understand the importance of inspiration in design. That’s why we’ve also curated a collection of Shopify newsletter popup examples and templates that serve as a muse for your creative journey. These examples showcase innovative approaches to design and content, helping you strike the perfect balance between aesthetics and functionality.

So, let’s dive into the world of Shopify newsletter popups – a gateway to keeping your audience informed about the latest updates, company news, upcoming features, and exclusive offers. By integrating these popups seamlessly into your Shopify store, you enhance your communication strategy and pave the way for increased conversions, ultimately propelling your business to new heights. 🚀

Key Features and Benefits:

  1. Email Capture: Newsletter popups serve as an efficient way to collect email addresses from potential customers. This information is invaluable for creating targeted marketing campaigns and building lasting relationships with your audience.
  2. Customization Options: Shopify allows for extensive customization of newsletter popups. You can tailor the design, messaging, and timing to align with your brand identity and the preferences of your target audience.
  3. Exit-Intent Technology: Many Shopify newsletter popups utilize exit-intent technology, appearing when a visitor is about to leave the site. This strategic timing increases the chances of capturing a lead before the visitor exits, providing a last-minute opportunity to convert them into a subscriber.
  4. Incentives and Offers: Encourage sign-ups by offering incentives or exclusive discounts through the newsletter popup. This not only entices visitors to subscribe but also creates a sense of value for being part of your email list.
  5. Integration with Email Marketing Tools: Shopify newsletter popups seamlessly integrate with popular email marketing tools. This ensures a streamlined process for managing and utilizing your growing subscriber list for targeted campaigns.

Get inspiration here.

Tools to Create Newsletter Popups for Shopify:

1. Popupsmart: Simple Popup Builder

popupsmart builder

Popupsmart stands as an indispensable no-code popup builder tool, tailor-made to fuel the expansion of your email list. Designed explicitly for Shopify, this tool offers an intuitive platform to craft compelling newsletter popups, effectively elevating your conversion rates.


  • Diverse templates for personalizing newsletter popups, ensuring a seamless fit for your store’s identity.
  • Integration capabilities with prominent platforms like Mailchimp, Mailerlite, Sendinblue, Sendgrid, and more.
  • Leveraging smart tags and various targeting options enhances user engagement within your Shopify store.


  • The free plan’s restriction on pageviews may pose limitations for larger companies.
  • A/B testing features are currently not available.

Pricing: A free plan is accessible, with the basic plan starting at $24 per month.

G2 Rating: Achieves a commendable 4.4/5.

2. OptiMonk: Popup Builder


OptiMonk offers a dynamic solution for popup creation within your Shopify store. With an array of popup layouts, this tool allows personalized customization aligned with your website’s aesthetic. Accessible through Shopify’s app store, OptiMonk facilitates the seamless creation of impactful newsletter popups.


  • Integration with major platforms, including MailChimp, Active Campaign, HubSpot, and Omnisend.
  • Advanced features like behavioral targeting, audience segmentation, A/B testing, and analytics for effective campaign management.
  • Customization options to target specific audience segments for tailored messaging.


  • Ongoing challenges in HTML/CSS integration.
  • Lack of tagging features for campaigns.

Pricing: A free plan is available; the essential plan starts at $29 monthly.

G2 Rating: Boasts an impressive 4.8/5.

3. Privy: Popup, Email, SMS Tool


Privy emerges as a comprehensive Shopify pop-up newsletter tool, offering multifaceted solutions for email campaigns and cart abandonment recovery. With a focus on mobile-friendly popups, customization flexibility, and integration with platforms like Mailchimp, Klaviyo, and Bronto, Privy positions itself as a robust choice.


  • Creation of mobile-friendly and highly customizable popups.
  • Real-time monitoring of campaign results.
  • Availability on Shopify’s app store and seamless integration with popular platforms.


  • Areas for improvement in the quality of newsletter popup templates.
  • Documentation may be perceived as challenging for beginners creating popup campaigns.

Pricing: A free plan with limited features is available, while the starter plan starts at $15 per month.

G2 Rating: Achieves a solid 4.6/5.

4. Mailmunch: Lead Generation Tool


Mailmunch introduces a mobile-optimized popup builder, simplifying the process of creating newsletter popups. With pre-designed templates, targeting options, and seamless integration with CRM tools and email marketing platforms, Mailmunch is a user-friendly lead-generation tool.


  • User-friendly interface with readily available templates.
  • Targeting options and triggered campaigns for the creation of conversion-ready popups.
  • Seamless integration with CRM tools and popular email marketing platforms.


  • The free plan’s popup templates may require improvement.
  • Occasional website slowdowns may be experienced.

Pricing: A free plan with limited access is offered, starting from $13.99 monthly.

G2 Rating: Maintains a commendable 4.5/5.

5. Optinmonster: Popup Tool


Optinmonster caters to the needs of e-commerce websites with its comprehensive popup-building capabilities. Offering an extensive library of templates, personalized messaging features, and detailed conversion analytics, Optinmonster empowers users to refine their targeting strategies for more effective customer outreach.


  • A vast template library for designing diverse newsletter popups.
  • Personalized messaging options to enhance user engagement.
  • Detailed conversion analytics for in-depth campaign analysis.


  • Customization of popups requires improvement for enhanced user-friendliness.
  • The visual editor and help documentation may benefit from enhancements.

Pricing: A free plan is available, with the basic plan starting at $14 per month.

G2 Rating: Receives a respectable 4.1/5.

Real-Life Examples of Shopify Newsletter Popups:

1. Boll and Branch – Exemplary Shopify Newsletter Popup

boll and branch

Boll & Branch employs a compelling Shopify newsletter popup strategy in home decor. By enticing potential subscribers with an exclusive 10% discount upon newsletter registration, this brand cleverly uses discounts as a promotional tool to boost brand visibility. This tactful approach not only helps expand their email list but also acts as a catalyst for heightened conversions. Boll & Branch’s Shopify popup is a testament to the effectiveness of incentivizing newsletter sign-ups in fostering brand engagement.

2. Fulton and Roark – Fragrance Infused Shopify Newsletter Popup

fulton and roark

Fulton and Roark, a fragrance brand, employs a sophisticated Shopify newsletter popup strategy that combines two compelling elements seamlessly. Firstly, subscribers are offered enticing discounts upon sign-up. Secondly, the popup triggers a Fear of Missing Out (FOMO) by highlighting the opportunity to be the first to receive updates. Including a playful element with the option stating “that’s cool, I’ll be the last to know” further intensifies the FOMO effect. Fulton and Roark’s popup captures attention and strategically plays on the psychological aspect of curiosity and exclusivity.

3. Pipcorn – Savory Incentives in Shopify Newsletter Popup


Pipcorn elevates its Shopify newsletter popup game by offering subscribers a tempting 15% discount. However, the allure doesn’t stop there. The pop-up promises additional perks, teasing recipients with the prospect of more special offers and updates on new snacks. The strategic use of “more” creates an impression of abundance, suggesting that Pipcorn’s newsletter members are in for a continual stream of exclusive benefits. This approach incentivizes immediate sign-ups and sets the stage for long-term customer loyalty.

4. Gaiam – Zen-Infused Shopify Newsletter Popup


Gaiam, a yoga clothing brand, employs a unique and aesthetically pleasing Shopify newsletter popup. Going beyond the conventional, Gaiam offers an enticing 20% off to those subscribing to their email list. The distinct design of the popup itself stands out, reflecting the brand’s commitment to uniqueness and tranquility. This strategic blend of a substantial discount and a visually appealing design not only encourages newsletter subscriptions but also reinforces Gaiam’s brand identity as one that values mindfulness and style.

5. Kylie Cosmetics – Exclusive Shopify Newsletter Popup

kylie cosmetics

Kylie Cosmetics employs an alluring Shopify newsletter popup strategy that revolves around the promise of a special discount for those willing to share their email addresses. The popup strategically emphasizes the urgency with the phrase, “Don’t miss out!”—a powerful element tied to the FOMO phenomenon. This clever use of language convinces potential customers and aligns seamlessly with Kylie Cosmetics’ brand identity and style. The design of the popup mirrors the glamour and exclusivity associated with the brand, creating a visually cohesive and compelling user experience.

6. Zorrata – Subtle Encouragement in Shopify Newsletter Popup


Zorrata, a jewelry brand, adopts a straightforward yet effective approach in its Shopify newsletter popup. Offering a generous 10% discount for subscribers, the popup maintains compatibility with the brand’s aesthetic without being intrusive. This seamless integration of a discount offer and brand aesthetics encourages the subscription process and aligns with Zorrata’s commitment to elegance in both design and offerings.

7. Luvostore – Engaging Shopify Newsletter Popup


Luvostore initiates its newsletter popup with a simple yet impactful question: “Love savings?” This straightforward query serves as a compelling hook, tapping into the universal appeal of discounts. The popup then promises that the best deals will be delivered in the future, creating anticipation. Additionally, including product images, mainly a lighting accessory, promotes the brand’s offerings and enhances visual engagement. Luvostore’s newsletter popup combines simplicity and effectiveness, inviting users to subscribe and stay informed about irresistible deals.

8. Packagefree Shop – Eco-Friendly Shopify Newsletter Popup


Packagefree Shop, a zero-waste lifestyle brand, starts its newsletter popup with an environmentally conscious question, resonating with its eco-friendly audience. The popup’s design is tailor-made for the brand’s identity, creating a cohesive experience for visitors. The inclusion of product images communicates the essence of the brand’s offerings. Moreover, the promise of receiving tips and tricks for waste reduction through newsletters adds value to the subscription, making it an enticing proposition for environmentally conscious consumers.

9. Meow Meow Tweet – Unique Shopify Newsletter Popup Design

meow meow tweet

As a vegan personal care brand, Meow Meow Tweet boasts a distinctive Shopify newsletter popup design that aligns seamlessly with its values and style. The pop-up serves as a visual representation of the brand’s uniqueness and commitment to cruelty-free products. The phrase “our exclusive newsletter” creates a sense of specialty, emphasizing the brand’s dedication to providing subscribers with exclusive content. Meow Meow Tweet’s newsletter popup serves as a subscription prompt and an introduction to the brand’s identity and ethos.

10. Bebemoss – Whimsical Shopify Newsletter Popup for Animal Toy Enthusiasts


Bebemoss, an animal toy company, presents a whimsical Shopify newsletter popup that complements its brand identity. With a design in tune with its offerings, the popup offers a tempting 10% discount. The additional guarantee of subscribers being able to unsubscribe anytime adds transparency and builds trust. Bebemoss successfully intertwines brand-fitting aesthetics with a valuable incentive, creating an engaging and user-friendly subscription experience.

11. Rothy’s – Alluring Shopify Newsletter Popup for Footwear Enthusiasts


Rothy’s, a shoe and bag company, employs an enticing Shopify newsletter popup that offers a $20 discount to subscribers. The pop-up showcases the brand’s products, allowing users to benefit from the discount while previewing Rothy’s stylish offerings. Including a promise to send “really great emails” further emphasizes the value subscribers can expect, creating a sense of anticipation and underlining the significance of joining Rothy’s email list. This strategic combination of visuals and promises enhances the appeal of the subscription offer.


As e-commerce landscapes continue to evolve, Shopify Newsletter Popups remain a dynamic and adaptive solution for businesses aiming to stay ahead of the curve. By capitalizing on these popups’ capabilities and staying attuned to customer preferences, businesses can establish a robust foundation for successful email marketing endeavors, driving conversions and nurturing customer loyalty.

FAQs on Shopify Newsletter Popups:

Can I customize the design and content of my Newsletter Popup?

Yes, Shopify allows extensive customization of Newsletter Popups. You can modify the design, messaging, colors, and images to align with your brand identity. This customization helps create a visually appealing and cohesive user experience.

What are some effective incentives to encourage newsletter sign-ups through popups?

Effective incentives include exclusive discounts, early access to sales, free shipping, or access to premium content. Tailor your incentive to align with your target audience’s preferences and motivations.

How can I ensure that my Newsletter Popups are mobile-responsive?

Choose a Shopify theme that is inherently mobile-responsive. Additionally, test your Newsletter Popups on various devices to ensure a seamless and visually pleasing experience for mobile users.

How can I track the performance of my Newsletter Popups?

Shopify provides analytics for your popups’ performance, including conversion rates and the number of sign-ups. Utilize these metrics to assess the effectiveness of your popups and make data-driven decisions for improvements.

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