If you’re like me, who always optimizes your blog and pages constantly and has to worry about internal linking, then this blog is for you.
Internal linking is great when done right, and with tools to help you with that, our task just becomes a whole lot easier. There are many tools available online, so choose the one that suits you the best.
In this article, I’ll be showing you the best 8 internal linking tools to boost your SEO and productivity.
Why Are Internal Link Building Tools Important?
Understanding the significance of Internal Link Building Tools entails recognizing their benefits. These tools play a crucial role in crafting internal links effectively. Let’s delve deeper into their advantages, focusing on key aspects of internal link-building!
- Enhanced User Experience: Strategic use of internal link-building guides readers to relevant or related content, enticing them to explore more of your website and prolong their stay. By directing visitors to valuable content, insightful articles, or related products and services, internal links increase engagement and encourage users to browse additional pages. This enhanced user engagement sends positive signs to search engines, indicating the value and relevance of your content, thus potentially improving your website’s search ranking.
- Improved Website Navigation: Make sure all of your website’s pages can be seen by search engines by including internal links. Isolated islands that are difficult for search engines to find and display in search results are pages lacking internal linkages, also referred to as “orphaned content.” Internal linking allows search engines, such as Google, better index your material by helping them comprehend the structure of your website.
For big, content-rich websites or recently established websites hoping to rank well in search results, this is very helpful.
- Facilitate Faster Indexing by Google: Make sure all of your website’s pages can be seen by search engines by including internal links. Isolated islands that are difficult for search engines to find and display in search results are pages lacking internal linkages, also referred to as “orphaned content.” Internal linking allows search engines, such as Google, to index your material better by helping them comprehend the structure of your website.
For big, content-rich websites or recently established websites hoping to rank well in search results, this is very helpful.
- Enhance SEO Value: The anchor text used in internal links plays a crucial role in signaling to search engines the applicability and importance of linked pages. By using specific keywords as anchor text, you indicate to search engines the keywords you want your pages to rank for in search results. This boosts the SEO value and relevance of the linked pages, increasing their visibility and likelihood of occurring in search results for those specific keywords.
Best Internal Linking Tools for SEO
Link Whisper
- Pricing: A single-site license costs $77 per year, a three-site license costs $117 per year, and a ten-site license costs $167 per year.
- Features: WordPress integration, Google Search Console (GSC) integration, orphan post identification, an easy-to-use internal link-building procedure, and reporting
- Best for: Managing site-wide internal linking
Link Whisper is a plugin designed to streamline internal linking management across your website. It operates by crawling your entire site, indexing existing internal links, and generating a comprehensive report highlighting potential link gaps to be addressed.
A variety of metrics are available in the reporting tool, including the quantity of posts that have been crawled, the number of links that have been detected, internal links, orphaned posts, broken links, and 404 errors.
The tool identifies posts that are relevant but currently lack internal links, offering suggestions for anchor text and appropriate links. With a simple click, users can easily add the suggested links to their content.
Additionally, Link Whisper detects orphaned posts, which are posts lacking both incoming and outgoing internal links, helping users ensure comprehensive link coverage throughout their site.
Internal Link Juicer
- Pricing: Basic is free; pro is $69.99 a year; a lifetime license is $249.99.
- Features: Link construction that is automated, link customization, dynamic anchor text, and link opening that opens in a new tab
- Best for: Beginners, role-based editing, WordPress, and changing anchor text (helpful for avoiding Google penalties)
Internal Link Juicer offers a convenient option for both novice and experienced users, particularly those using WordPress. It provides a free version as well as paid options.
With Internal Link Juicer, users can input their chosen keywords, and the software automatically generates links based on the content. Users also have the ability to exclude specific pages from receiving internal links.
The tool provides a comprehensive report allowing users to monitor links, identify top-performing ones, and replace broken links.
The Pro version offers enhanced automation, allowing users to specify anchor keywords and associated internal links.
However, it’s important to note some limitations of this tool. It lacks the ability to check existing internal links, focusing solely on building new automated ones. Further, it does not integrate with Google Search Console or handle broken internal links.
Google Search Console (GSC)
- Pricing: Free
- Features: Filtered search, printable CSV, link problems, and link reports
- Best for: Finding orphan content
Google Search Console is a required tool for SEO analysis since it provides insightful information about the link profile of your website. It offers a link analysis report that lists the most internal and external links to your website. The amount of internal links going to particular URLs is shown in the internal links section.
However, GSC is mainly meant to serve as a jumping-off point for internal link building initiatives and does not offer information on anchor text. Although the report is available for download, hyperlinks to URLs need to be manually added.
Rankmath
- Pricing: $199 for company, $499 for agency, and $59 for pros each year
- Features: Link suggestions, other SEO tools
- Best for: Websites with a cluster or pillar arrangement
Rankmath is a comprehensive SEO tool suitable for websites employing a pillar/cluster post model. In this model, a single pillar post broadly covers a topic, while cluster posts delve into specific keywords related to that topic in-depth. Internal linking plays a crucial role in powering this site structure, with each cluster post linking back to the pillar page to enhance brand authority and distribute link juice to important pages.
One of Rankmath’s standout features is its support for the pillar/cluster model. Users can define pillar posts for each category on their blog, and the tool automatically suggests internal links to other posts within the same category.
Interlinks Manager
- Pricing: A lifetime license costs $39; it’s optional. $12.75 for a full year of customer service
- Features: Strong analytics, link equity calculator, and click tracking
- Best for: Budget-conscious sites
Interlinks Manager offers a unique approach compared to other tools discussed in this article. Apart from suggesting links based on keywords detected by an algorithm, it allows users to define specific keywords within each post. The tool then automatically adds internal links to the post from other posts containing the same keywords.
Interlinks Manager boasts a robust analytics feature that tracks clicks from visitors to internal links, providing insights into link effectiveness. Users can access statistics on the “link juice” of URLs, and analytics can be downloaded for further analysis. Additionally, the tool enables adjustments to anchor text or link positioning for ineffective internal links.
The only drawback is that the tool may not be as intuitive as others, and it lacks the capability to identify orphan posts.
Internal Link Finder
- Pricing: Free and premium versions available
- Features: Anchor text modification, internal link scoring, and internal link duplication detection
- Best for: Large sites
Internal Link Finder is a user-friendly plugin designed to streamline the management of your internal link structure, specifically tailored for WordPress sites. It assists in identifying internal linking opportunities and allows for the management of existing internal links on a page-by-page basis.
One of its standout features is the provision of a comprehensive breakdown of your internal linking score, along with suggestions for areas of improvement.
Yoast SEO
- Pricing: $99 yearly
- Features: Internal linking (available exclusively on the premium version), identifying orphaned material, and suggesting similar posts
- Best for: Addressing orphaned content
Yoast SEO prioritizes improving your website’s ranking potential by assisting in the development of a robust internal linking structure. It focuses on identifying the optimal internal linking setup to enhance on-page SEO, ultimately improving website crawling and navigation.
Key features of Yoast SEO include the ability to detect orphaned content, provide suggestions for related posts, and recommend child/sibling post relationship links.
While the premium version offers internal linking functionality, both versions of Yoast SEO support essential features like identifying orphaned content and suggesting related posts.
All in One SEO (AIOSEO)
- Pricing: Basic costs $49.60 a year, plus costs $99.60, pro costs $199.60, and elite costs $299.60.
- Features: Internal link recommendations, orphaned content identification, and link help
- Best for: WordPress sites
AIOSEO is a user-friendly WordPress plugin tailored for individuals seeking to enhance their website’s SEO performance without requiring technical expertise.
Among its features is the Link Assistant tool, designed to facilitate the creation of effective internal links. This tool generates detailed reports highlighting the number of internal links, outbound links, and affiliate links for each post and page on your site.
Furthermore, the Link Assistant identifies opportunities for optimizing internal linking by suggesting specific anchor text and phrases. With a simple click, users can seamlessly incorporate these suggested internal links into their content.
Conclusion
Tools for internal linking are essential for improving your website’s SEO performance. These technologies have several advantages, such as bettering user experience, making websites easier to navigate, helping search engines index content more quickly, and increasing SEO value.
Internal links placed thoughtfully across your website may direct users to pertinent material, boost user interaction, and eventually raise your website’s search engine position.
Investing in internal linking technologies may have a big influence on your SEO efforts and help your online presence succeed overall, regardless of the size of your blog or e-commerce site.
FAQs on Internal Linking Tools
Can internal linking tools help with website navigation?
Yes, internal linking tools serve as navigational aids by directing users to related or similar content within a website. This improves the overall navigation experience and reduces bounce rates as users are encouraged to explore more pages.
Do internal linking tools assist search engines in indexing faster?
Without a doubt, internal linking techniques guarantee that search engines can access every page on a website. These technologies make it easier for search engines to comprehend the structure of a website and more effectively index its content by adding internal links across the site.
