Top 10 Most Popular Search Engines In The World Other Than Google

Isn’t a search engine one of the most essential parts of our daily lives? We search for anything and everything that comes to our minds on a search engine. For a search engine, Google tops the list for almost all. Google has turned tables that even yahoo as a search engine couldn’t. 

Google dominates 83% of the market for search engines worldwide and processes more than 3.5 billion searches each day. Additionally, it receives the most visitors worldwide. No wonder it has been the best and unbeatable since time immemorial! 

market share of search engines

Companies that are here to stay forever have worked hard many times to change the search engine landscape. Disruptive technology and innovation, however, had other ideas, and they sent these businesses to the annals of history. 

However, it is important to recognize the achievements made by these early search engines because it was they who encouraged Google and the rest of the new breed to innovate. 

However, there are other additional search engines available, each with its own advantages and strengths. You can select the best search engine for your needs and preferences by investigating various search engines and contrasting their results. Some of them are available to a global audience, while others are region-specific. 

How do search engines work? 

Search engines find and arrange content on the web using a standardized process. The three essential processes in this process are crawling, indexing, and ranking. 

Crawling: Finding new and updated content on the web is done through the process of crawling. Web crawlers also referred to as bots or crawlers, are specialized programs that search engines use to automatically visit websites and follow links to other pages. The crawlers collect data about the content and any links on each page they visit. 

Indexing: When the crawlers have finished gathering this data, indexing takes place to organize and store it in the search engine’s database. The content of each page that has been crawled is contained in this enormous database, or index. The search engine searches its index to find the most pertinent results when a user conducts a search. 

Ranking: Ranking is the last step in the procedure. This is when the search engine chooses the sequence in which the user will see the results using a set of algorithms. The ranking is determined by a number of variables, including the content’s relevance, the page’s quality, and the quantity and caliber of other websites linking to the page. The objective of ranking is to display the most relevant and helpful results to the user at the top of the page in search engines. 

The top search engines in the world are listed below. As further search engines are developed, we will be adding them to this list.

2023’s Top 10 Most Popular Search Engines In The World Other Than Google 

#1 Bing


Worldwide Search Engine Market Share: 8.88%

Bing takes the position of world’s 2nd largest search engine. Bing has a modest market share in several nations, despite being inferior to Google in size. Microsoft owns and runs the search engine, which was inspired by the earlier versions of MSN Search and Windows Live Search. 

Similar to Google, the search engine divides search results into tabs for news, photographs, videos, and maps. 

Bing’s homepage, in contrast to Google, consistently includes beautiful pictures and news articles. Bing would power Yahoo!’s search engine, which is currently the fourth-largest search engine in the world, according to a deal announced by Microsoft and Yahoo! in July 2009. This search engine should not be ignored by businesses. Even though it has fewer users than Google, Bing nonetheless receives 1.3 billion monthly visits.

#2 Baidu


Worldwide Search Engine Market Share: 7.34%

It is the third-largest search engine in the world and China’s largest. In fact, Baidu fully dominates the Chinese market, with 64.6% of the market as of July 2022. In contrast, Google has managed to capture only 2.81% of China’s search engine market.

In the year 2000, Baidu was established, and its current headquarters can be found in Beijing, which is the capital of China. It is one of the most important organizations in the world in the fields of artificial intelligence and internet service. Having said that, Baidu’s influence is almost nonexistent in countries other than China.

It is mandatory to highlight the fact that China possesses “the world’s largest and most comprehensive online censorship operation.” 

The term “The Great Firewall of China” is frequently used to allude to this. Therefore, in order for Western search engines like Google to join the Chinese market, they will need to comply with China’s stringent and intricate censoring laws and regulations.

#3 Yahoo! 


Worldwide Search Engine Market Share: 2.55%

Yahoo! has risen to the position of fourth place on the list of world’s most popular search engines. Jerry Yang and David Filo were the original founders of the company all the way back in 1994. 

They first referred to it as “Jerry and David’s Guide to the World Wide Web,” but they quickly changed the name to Yahoo!, which is an acronym that stands for “Yet Another Hierarchical Organized Oracle.” 

Yahoo! Mail and other web services were largely responsible for the company’s skyrocketing valuation in the year 2000, which reached a staggering $125 billion. But after that, things began to worsen. In 1998, the Google founders, Sergey Brin and Larry Page, attempted to sell the company to Yahoo! for a meager one million dollars. They did not receive approval from Yahoo! Then, in spite of having a significant head start and significantly more resources, Yahoo! Mail was defeated by Gmail, Yahoo! Answers was defeated by Quora, and Yahoo’s Flickr was defeated by Instagram. 

Today, the search functionality of Yahoo! is provided by Microsoft’s Bing search engine rather than its own. Therefore, the outcomes from the two search engines are extremely comparable.

#4 Yandex


Worldwide Search Engine Market Share: 1.67%

It is the most extensively used search engine in Russia, totalling for 55% of all search traffic in Russia, with Google coming in a close second. It is also well-known in Turkey, Ukraine, Belarus, Kazakhstan, and Uzbekistan. Yandex offers more than 70 distinct services, one of which is tools like Yandex Disk, which is a cloud-based storage solution comparable to Google Drive.

The company chose to go by the name “Yet Another iNDEXer” in 1993, which is where the name “Yandex” came from. It is able to comprehend Russian inflection in search queries, which is one of the most significant benefits it offers to users who speak Russian as their primary language. It is possible for words in Russian to take on more than 20 different endings, and these endings reflect the relationship between the words. While doing so improves the clarity of the language. 

From the perspective of history, Yandex was the first search engine to be commercialized by the sale of advertisements. They were two years ahead of Google when it came to displaying contextual adverts on the search engine results page when they began doing so in 1998.

#5 Ask


Worldwide Search Engine Market Share: 0.72%

Ask Jeeves was the initial moniker of the website when it was established in 1996 in the state of California by Garrett Gruener and David Warthen. The plan was not to build yet another directory or search engine; rather, it was to provide a question-and-answer service resembling that of a virtual concierge. Because of this, the company’s founders decided to name it after Jeeves the butler, a fictional character created by P.G. Wodehouse. When the company rebranded itself as “Ask” in 2006, the “Jeeves” portion of the name was eliminated along with it. said in 2010 that it would no longer participate in the market for search engines due to the unbeatable competition posed by more successful search engines such as Google. Currently, Google is the engine behind the search results on 

In contrast to other search engines, it provides users with the ability to check out a preview of a web page before they actually click on the link. 

The company’s headquarters are located in Oakland, California. InterActiveCorp (IAC), which trades on the NASDAQ under the ticker NASDAQ: IAC, is the current owner of

#6 DuckDuckGo


Worldwide Search Engine Market Share: 0.39%

The seventh most popular search engine is known as DuckDuckGo. DuckDuckGo is a well-known name in the world of non-profit search engines. Gabriel Weinberg established the company in 2008. 

This search engine places a strong emphasis on the user’s discretion. These days, there are a number of privacy issues regarding Google. It is common knowledge that the behemoth keeps tabs on its users and compiles vast amounts of information about them. Therefore, if the idea of your data being collected and stored makes you feel uneasy, or if you prefer not to be subjected to targeted advertising, you might want to consider giving DuckDuckGo a try. The search engine uses the slogan “Privacy, simplified” as its tagline. 

It touts itself as “the Internet privacy company that motivates you to take control of your online personal information, without any sacrifices.” Your personal information is not saved by DuckDuckGo, and the search engine will not follow you around with targeted advertisements. This implies that if you look at candles, you will not be subjected to a barrage of commercials for candles for the next two weeks. 

There is also a helpful addon for Google Chrome that might make the transfer go more smoothly. To put it simply, it is the optimal answer for anyone who is concerned about maintaining the confidentiality of both their personal information and their online surfing activities. 

Today, DuckDuckGo processes 93.7 million search queries each and every day, and its user base continues to expand. 

There are many different services available on DuckDuckGo, such as maps, weather, news, photographs, videos, answers to questions about local businesses, products and shopping, information on flights, calculators, sports scores, currency conversion, and many more. 

This search engine has additional features such as language and region localization, adjustable themes, and shortcut instructions that can transport you directly to other websites in addition to the features listed above. You may use browsers like Chrome and Safari without being watched by the search engine thanks to the apps and extensions that are available for use with such browsers. 

According to the official source, the search results that are provided by DuckDuckGo are generated from a combination of 400 distinct sources (algorithms). These algorithms include Yahoo! Search, Search BOSS, Wolfram Alpha, Bing, Yandex, Wikipedia, and DuckDuckGo’s web crawler, known as the DuckDuckBot. 

#7 Naver


Worldwide Search Engine Market Share: 0.13%

It is the eighth most successful search engine in the world. This well-known Korean search engine now boasts a market share of 75% in South Korea. As a consequence of this, it is frequently called as “The Google of South Korea.” 

Naver was the first web portal in Korea to be built and use its own search engine when it launched in 1999. Naver was the first web portal in the world to introduce comprehensive search features, such as compiling search results from a variety of categories and listing them all on a single page. 

Today, Naver offers a wide variety of services, including an email client, an encyclopedia, a search engine geared specifically toward children, and a web portal for news. 

#8 AOL


Worldwide Search Engine Market Share: 0.06%

It is the 9th most successful search engine in the world. AOL was once a pioneering company on the internet. AOL, which is an abbreviation for “America Online,” was established for the very first time in the year 1985. During the middle of the 1990s, the web portal and online service provider that had its headquarters in New York City was one of the early users of the internet. In its early stages, it offered dial-up Internet access to online portals, email, and instant messaging. 

In the year 2000, AOL operated its very own branded search engine known as NetFind. In 1999, the name of this service was changed to “AOL Search.” Despite this, over the course of time, AOL was unable to maintain its dominant position on the internet as new competitors such as Google flooded the market. 

Users of the AOL Search engine get access to a variety of search results, including those related to the web, images, multimedia, commerce, and news. This page focuses mostly on the search results that AOL Search delivers from the world wide web. 

When a search is performed, AOL will display the results on the page in the following order, starting at the top: Two search bars (one at the top and one at the bottom of the page), Snapshots (if applicable), Sponsored Links, Matching Sites, and Product Results.

#9 Seznam


Worldwide Search Engine Market Share: 0.05%

It is the 10th most successful search engine in the world. This web portal and search engine are extremely well-liked in the Czech Republic. In actuality, up until Google arrived, it was the dominant search engine there. Today, Google controls 84 percent of the market in the Czech Republic, leaving Seznam and its rivals with just 16 percent. 

Ivo Lukaovi founded Seznam in Prague in 1996. It started out as a straightforward search engine and internet directory. By 2001, Seznam had created TV shows, dictionaries, maps, weather predictions, financial, social, and political news, among other things. Seznam currently manages more than 15 various internet services and related businesses.

#10 Amazon 


Amazon’s growth climbed from 46% to 54% between 2015 and 2018, outpacing Google. 

Amazon displays its search results depending on what customers want to buy, but Google aims to provide the best results based on what customers may want to know. The A9 algorithm, which is Amazon’s own algorithm, is what determines search results. The A9 algorithm on Amazon is rumored to be based on sales velocity (The rate or velocity at which goods are sold on the Amazon marketplace is known as sales volume).

The fight between these two titans is going to be fierce as Amazon shortly overtakes Google as the most popular search engine for product-related searches. The best Google substitute for product searches is Amazon, and as more retailers join the marketplace run by Jeff Bezos’ company, you can discover better product search results there.

To Conclude, 

This ranking of the world’s top 10 search engines is probably going to alter over the next few years. However, one thing appears very certain: Google will rule for a very long time and produce many fruitful results for searches. Would you think about switching from Google to another search engine like Bing, DuckDuckGo, or Ecosia? Tell us in the comments section below!

Want faster WordPress?

WordPress Speed Optimization

Try our AWS powered WordPress hosting for free and see the difference for yourself.

No Credit Card Required.

Whitelabel Web Hosting Portal Demo

Launching WordPress on AWS takes just one minute with Nestify.

Launching WooCommerce on AWS takes just one minute with Nestify.