Important WordPress Metrics Every Business Owner Should Keep a Track Of 

Once upon a time, there was a website called WordPress, and it was a magical land of website creation and optimization. But the people who roamed this land knew that there was more to it than just creating a website and hoping for the best experience. They knew the secret to success was in tracing metrics.

Now, tracking WordPress metrics might sound like a boring activity, but these people found a way to make it exciting. They used tools like page views, engagement, and social shares to understand how their website was performing and how they could make it even better. And with every metric they traced, they felt a sense of accomplishment that was better than winning a game of Scrabble. 

One day, a group of business owners stumbled upon WordPress and decided to take the leap into the world of tracking metrics. They were hesitant at first, but with a little guidance, they soon found that tracing metrics was the key to unlocking success.

As they traced their page views, they high-fived each other like they had just won a relay race. And when they saw their engagement levels skyrocket, they cheered like they had just got a jackpot. It was like they had discovered a secret code to success that only a few knew about. 

And as they continued to trace their metrics, they began to see their website grow and evolve. They were making data-driven decisions and optimizing their content like never before. They even started to develop a bit of a metric obsession, checking their numbers like a teenager checks their Instagram likes.

But it was all worth it because they knew that their website was now a lean, mean, optimization machine. And they could sit back and enjoy the fruits of their labor, knowing that they had cracked the code to success in the world of WordPress tracking metrics.

What Are WordPress Metrics?

WordPress metrics are the secret sauce to website success, the behind-the-scenes wizardry that helps businesses optimize their online presence and create a superior user experience. These metrics are the breadcrumbs that businesses follow to understand how their website is performing and how they can improve it.

At the heart of WordPress metrics is the idea of data-driven decisions. By tracking data such as page views, engagement, and social shares, businesses can gain valuable insights about their audience and develop content that resonates with them. It’s like having a secret decoder ring that helps businesses understand what their audience wants and needs.

But WordPress metrics aren’t just about understanding data. They’re about creating a dynamic user experience that is tailored to individual preferences. With metrics, businesses can create a personalized journey for their users, guiding them through their website and creating a connection that is both emotional and engaging.

Which WordPress Metrics To Track?

1. Sessions

Website visits are the first metric to track. Simply keeping tabs on who visits your site will do the trick. Some people will just stop by your site once, while others will become regulars. Visitor source information is readily available by going to Analytics » Overview and then clicking ‘Graph’ at the very top of the page. Depending on how frequently you update this data in the ‘Overview’ section, the graph will show you the breakdown of visits by day, week, or month. When a large number of users suddenly show interest in your business after ignoring it for months, you may rapidly solve any problems that may arise by hovering over visits and viewing which browser or device received the highest traffic in that period.

WordPress metrics

If you run a WordPress blog, for instance, you can see if your readership is growing by checking the pageviews your visitors are making throughout each session. If not, you’ll need to get creative about how to attract readers to your blog. In addition, you may learn more about how users interact with your site by examining metrics like average visit time and bounce rate. If visitors quickly leave your site after landing on it, it signifies they were unable to discover the information they were seeking; conversely, a longer average time spent on the site indicates that visitors loved your material. There are a few blog plugins to help you understand these metrics better.  

2. Referrals

Referrals are the next measure to track. Referral traffic comes from websites that link to yours and display your content to their readers. You’ll get a backlink from these sites because they’re linking to your posts. In general wordings of search engine rankings, backlinks are like a vote of confidence in the quality of your material.

You should expect your keyword ranks to improve after receiving backlinks from highly respected websites.

The top referrals measure shows you the most popular sites that are sending traffic to yours. If you want to improve your WordPress SEO and identify related sites, this is a great tool. The same method can be used to figure out which guest post is most popular with other sites. You can use this information to inform your decisions about the tone and subject matter of future guest contributions.

WordPress metrics

Also Read: Successful Tips On How To Ask For Referrals

3. Countries

Do you ever ponder the origins of your website traffic? You can check which countries send the most visitors to your site. You might get some great ideas for content by analyzing the data from the top countries’ reports.

Let’s imagine India is a major source of traffic from a certain region. If you run a technology blog, you may discuss the top web hosting companies in India; if you run a tourism website, you could list your top five destinations in India.

In addition, you may tailor your marketing efforts to each location and offer a unique customer experience. Free delivery or other discounts applicable to a specific region are only two examples.

4. Best Articles and Sites

How well do you understand the relationship between landing pages, engagement, and sales? The Top Pages report under the Overview menu is a quick method to see which pages are the most popular on your site. If you have upgraded to MonsterInsights Pro, you can view this data in the Publishers report. Access the Top Landing Pages report, which details the number of visits, average time on site, and bounce rate for each of your pages, by going to Insights » Reports and selecting the ‘Publishers’ option.

WordPress metrics

You may boost your site’s visibility and customer engagement by focusing your efforts on the highest-converting pages. Don’t forget to evaluate the keyword ranking of your best pages and see if they may be improved to get number one in Google. If this is the case, you should embed your newsletter signup form on these pages to encourage site users to sign up for email updates about your company. High-traffic pages should also be optimized for sales and conversions.

Also Read: 10 Best Examples Of High Converting Landing Pages To Inspire You

5. Outbound Links

The number of users who visit the site’s external links is the next parameter to track. These are external links to other websites that you have included in your writing. A user is redirected to a different website when they click on an external link. By monitoring the popularity of your outgoing links, you can find promising new alliances to pursue.

One strategy is to request a backlink from the sites and brands that you are referring readers to. More money can be made through affiliate marketing and by forming partnerships. This has been a fail-safe method for me. 

affiliate marketing

You can get people to visit your blog from other websites by offering discounts or providing coupons on your site. If you make some adjustments to have the audience engage with it, social media may be a great source of traffic and a surprising way to expand your brand. If you know that people are going to another site to read something, you can improve your own piece by linking to it.

6. Demographics

The demographics of your website’s visitors are an additional crucial metric to track. By doing so, you can learn more about the wants and preferences of a potential clientele. If you know what kind of products and services your target audience demands, you can provide them with them, or you can make content that would interest them. Also, demographics can help you unearth information about WordPress users that you can utilize to your advantage. The best way to understand website demographics is with the help of the Monster Insights tool. Just install this tool and connect it with Google Analytics on your WordPress site and get all the massive information related to your audience, user behavior, etc. 

Monster Insights

Assume, for the sake of argument, that you run a massive online clothing company. You may wish to target women because they make up a sizable section of your client base. You may write articles detailing the ideal body type for various hair and clothing designs. Writing blogs about the newest fashion trends and including accessories like high heel shoes in your posts is another great approach to reaching out to women, as it is a well-known fact that women make up the majority of internet shoppers.

7. Top Search Terms

Do you want to know how people are searching for your website? Would you like to know what phrases they use to find your site? Google Trends provides valuable insights, including the top-performing terms. Each search term’s clicks, impressions, CTR, and average position will be detailed in this report. 

Google Trends

If one’s goal is simply to gain more traffic on their website, this report is invaluable because it allows one to pick keywords with a good possibility of attaining the #1 position on Google and optimize them accordingly. On the flip hand, you can improve your rankings for similar search terms that are already generating traffic by optimizing them further. By doing so, one can increase their organic traffic by climbing up the search engine ranks for various keywords.

8. Form Conversions

Whether you’re running a WooCommerce store, a membership site, a newspaper site, or just looking for feedback from consumers, forms are an essential part of any successful business. While it’s true that WordPress’s flexibility makes it simple to use forms on your site, you shouldn’t rush into it just yet. Considering how these forms will convert is just as crucial. Thankfully, WordPress has capabilities built in that let you monitor form analytics like bounces, opens, actions, and submissions in real time. You’ll find the reports in the “Insights” section of your WordPress dashboard, followed by “Reports” and “Forms.”

Key metrics, such as total form views, conversions per form, and form conversion rate, are all covered in the report. Using this knowledge, you may optimize the form’s design, layout, questions, and other features to increase conversion. However, you may increase the conversion rate of your best forms even further by putting them on your most significant pages or in a sidebar.

9. Site Speed

Google prioritizes quickly loading sites, so this is another metric worth monitoring. You may see a drop in organic traffic from famous search engines like Google or Bing if your site loads slowly and provides a subpar user experience. You may track your progress and make any necessary adjustments to your page speed using website speed checkers, which provides an overall score for Desktop, Mobile, and Tablet. Using the tool’s recommendations, you may ensure that your site meets all of Google’s criteria.

WordPress metrics

Use the MonsterInsights Site Speed report for a quick and easy measurement of load times. In addition to displaying an overall site performance score for desktop and mobile, the report also displays a number of analytics metrics that evaluate page speed. In addition, you will be given suggestions on how to speed up your site.

10. Custom Dimensions

You can learn more about people’s preferred content formats, SEO success, user engagement, most-read posts, and most popular authors by using custom dimensions. Let’s say you’re the administrator of a website with multiple authors, a blog review site, or a video series on a platform like YouTube. In such a situation, you can keep tabs on your most famous writers by creating new dimensions. The most popular post types can then be optimized for conversions, and new topics can be uncovered with the help of these tools. For instance, you can generate material like guides and tutorials if you find that they are popular with your audience.

MonsterInsights allows you to create more personalized metrics. With this powerful plugin, you can monitor your site’s logged-in users and learn what kinds of content they prefer. If you find that your audience likes how-to articles, you can use that information to get more clicks by writing more of them.

Using custom dimensions, you may monitor your posts’ and pages’ TruSEO scores if you’re employing the All in One SEO (AIOSEO) plugin.


In a similar vein, you may monitor the Focus Keyphrases you assign to each post to see which ones generate the greatest interest.

 Real-life Examples

The Walt Disney Company

When it comes to telling stories, nobody does it better than The Walt Disney Company, and their WordPress-powered company blog is no exception. They may gauge their content’s success in the future by monitoring measures like page visits, engagement, and social shares. When asked what keeps him and his company going, Walt Disney famously replied, “Curiousity keeps guiding us down new avenues.” WordPress stats provide the firm with the data they need to adapt their storytelling to the digital age.

WordPress gives Disney the freedom and power it needs to turn its blog into a lively hub for company news, updates, and stories. “At the heart of Disney is outstanding storytelling that touches the hearts of people of all ages,” said Bob Chapek, CEO of Disney. By monitoring data, storytellers can make sure their work connects with readers, holds their attention, and ensures that its stories will continue to enchant viewers for centuries to come.


TechCrunch is a popular news site for techies, and the platform it runs on, WordPress, is the lifeblood of the web publishing world. TechCrunch is able to anticipate its readers’ needs and present them with cutting-edge trends and insights by analyzing data such as page visits, engagement, and social shares.

TechCrunch has its hand on the pulse of the tech industry, and it uses metrics to create content that readers love. TechCrunch’s stories are interesting, insightful, and useful because the company makes judgments based on data.

It is able to provide its users with a tailored experience thanks to WordPress and other metrics. TechCrunch’s ability to personalize its service based on each user’s preferences is made possible through the analysis of their browsing habits.

The fact that TechCrunch cares so much about WordPress and metrics shows how seriously it takes quality. Data is the driving force behind TechCrunch’s ability to provide its audience with a platform that is responsive to the ever-changing nature of the tech industry.

The New Yorker

Covering everything from politics to the arts, The New Yorker has become a cultural touchstone. Its internet presence revolves around a WordPress-powered website, and analytics provide insight into its audience.

The New Yorker, a journal that prioritizes quality above quantity, uses metrics to find out if and how its articles are being received by its readers. The New Yorker may make more informed judgments based on reader feedback if it uses engagement metrics to improve the quality of its content and keep readers interested.

The New Yorker has shown its commitment to quality through its use of WordPress and stats.

Sony Music

Sony Music, an industry giant, runs all of its artists’ websites and key performance indicators on WordPress. The company continues to innovate and provide a top-notch user experience by tracking and analyzing relevant data.

Sony Music’s usage of metrics is crucial to the company’s performance as a record label that places a premium on its artists and their creative vision. Sony Music can get a feel for its listeners’ enthusiasm by monitoring metrics like record sales, stream volume, and social media activity, all of which let the label know whether or not its artists are succeeding.

“Music is the art of the feeling; without feeling, there is no music,” said Miles Davis, a great musician. Sony Music can dominate the music industry with the use of WordPress and stats to improve their marketing efforts and better connect with their audience.


Gone are the days when a cookie-cutter website was enough to run an online business. To stay ahead of the curve in a world where people’s attention spans are short and competition is high, you need WordPress stats. By tracking metrics like user interaction and social sharing, website owners can craft content that attracts and retains visitors.

WordPress metrics are a potent tool that can transform a mediocre website into a fantastic one in the hands of an experienced website owner. They reveal the inner workings of a website and reveal what has to be done to enhance its performance. It’s like having a crystal ball that can tell you how popular a website will be in the future. They make it possible to make informed choices that boost content quality, user satisfaction, and business success. Companies may use this information to make data-driven decisions that boost growth, employee engagement, and overall success.


How do you keep tabs on WordPress statistics?

Metrics for WordPress sites can be monitored with a selection of add-ons and extensions. Google Analytics, Jetpack, and MonsterInsights are just a few of the most well-known choices. Website owners can use these tools/plugins to monitor metrics like user interaction and social sharing.

At what intervals should WordPress statistics be monitored?

WordPress metrics need to be monitored on a frequent basis so that site owners always have the most accurate data possible regarding their sites’ performance. Daily, weekly, or monthly tracking of metrics is common but can also be done by some website owners.

Can only very large websites benefit from using WordPress’s analytics?

WordPress metrics are applicable to sites of all sizes; hence, the question is a subject of debate. Even modest websites can benefit greatly from analytics such as page visits and engagement in order to better tailor their offerings to their audience.

To what extent might using WordPress metrics put you at risk?

Using WordPress statistics carries no dangers, period. Any data obtained, however, must be treated and maintained securely to avoid data breaches and other privacy issues.

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