Have you ever heard of content ‘remarketing’? If yes, Congratulations! If not, then you might guess by the word ‘remarketing’ that it’s a type of marketing where you target those users who already interact with your business one way or another, maybe through your website, digital ads, or banners.
You want to target those users again because it has a high chance of conversion through interest.
For Example, users may visit your website, put items in their shopping cart, and then log out without making a purchase. You may remarket to consumers by sending them emails to remind them of those goods, which can assist in stopping cart abandonment using the email addresses they gave in their accounts.
Let’s get into depth about what remarketing really is and how it can benefit you.
What is Remarketing?
Remember those online ads that follow you around after you check out a website or product? That’s remarketing!
It’s a way for businesses to show you targeted ads based on your past browsing habits. They do this by placing a tiny code on their website that remembers you and your interests. Then, when you visit other websites, those ads can pop up again.
Think of it like a friendly reminder: “Hey, remember that cool thing you saw on our site? We’re still here, and we have more to offer!
Remarketing is a powerful tool for businesses because it helps them reach people who are already interested in what they have. This makes the ads more likely to be clicked on and leads to sales.
There are different ways to do remarketing, using platforms like Google Ads, Facebook Ads, or even email campaigns. Remarketing, however, may be a useful complement to any marketing plan, regardless of how you employ it.
Why Remarketing Matters?
Think of remarketing as a helpful nudge in the right direction when someone is considering buying something. It’s important because:
- Most people don’t buy right away: We browse, compare, and think before clicking “purchase.” Remarketing keeps your brand in their mind during this research phase.
- It reminds them of what they liked: Those ads you see after checking out, for example, shoes. They’re showing you similar styles or reminding you of the cool pair you were eyeing.
- It can offer extra encouragement: A discount code, special offer, or helpful tip in a remarketing ad might be just the motivation someone needs to complete the purchase.
- It builds brand awareness: Even if someone doesn’t buy now, seeing your ads online helps them get familiar with your brand and builds trust for future purchases.
- It’s like staying on top of mind with friends: You wouldn’t let a friend forget about a cool movie you both wanted to see, right? Remarketing does the same for your business and potential customers.
In short, remarketing helps you stay connected with potential customers throughout their buying journey, increasing the chances of them choosing your brand in the end. It’s like a friendly reminder, a helpful tip, and a gentle nudge all rolled into one.
Benefits of Remarketing
Remarketing has the potential to play a significant role in your advertising plan. Some of the ways it may help your brand are as follows:
- Encourage new audiences to pay attention and become aware of you.
- Remind customers who have looked at your product to finish the transaction.
- Display pertinent advertising content and messages according to the interests and acknowledge signals of the target audiences.
- Assist customers in advancing to the next phase of their trip.
- Participate in brand loyalty campaigns by interacting with previous clients.
Types of Remarketing
Remarketing in action! Here’s a quick breakdown of the top types of remarketing:
- Standard: Like a friendly reminder, these ads show up if you visited a website but didn’t buy anything or even if you searched for related things on Google or Bing. Think of it as keeping your brand on their radar while they make a decision.
- Dynamic: These ads get personal! They show visitors the exact products they looked at or added to their cart, like saying, “Hey, did you forget something?” It’s a sneaky way to remind them how much they love that cool gadget.
- Video: For video lovers, this one’s the key. If you watch a company’s video, you might see their ads before other YouTube videos or on different websites. It’s like a mini-commercial reminding you about their content.
- Email: Ever get an email saying, “Your cart is still waiting”? That’s email remarketing! Companies send targeted emails to people who show interest but don’t buy, tempting them back with special offers or gentle nudges.
Bonus:
- Offline Remarketing: Believe it or not, remarketing isn’t just online! Billboards, TV ads, and even phone calls can be part of a campaign. Imagine driving past a restaurant chain you just researched online – that’s offline remarketing at work!
So, the next time you see an ad that seems to follow you around, remember it’s just a brand trying to stay top-of-mind and win you over. And with these different types of remarketing out there, they’re pretty good at it!
Example of Remarketing
Imagine you’re browsing a “mountain jacket” for an exciting hiking endeavor. You find the perfect one—sleek and waterproof—but hold off on buying it. Later, you’re checking your favorite travel blog when BAM! There’s the same jacket again in an ad from a shopping website. That’s re-marketing in action!
The ad network followed by the shopping website you used knew you looked for that jacket, so it showed it again on another website you like. This type of targeted advertising reminds us about things we are interested in, nudging us to complete the purchase. It’s like a helpful friend saying, “Don’t forget that awesome jacket you loved!”
Just a friendly Remember:
- Remarketing isn’t creepy; it’s just showing you relevant stuff you already liked.
- Different ad networks work with different websites, so you might see your gear on travel blogs, news sites, or even gaming forums.
- Remarketing can be pretty powerful, so next time you see an ad for something you looked at, it might be time to give it another look!
Why use Remarketing?
When to use Retarget:
- Always on: You can always show ads to everyone who visits your website, but it’s good to be strategic.
- Target specific visitors: Focus on people who looked at specific products, signed up for something, or visited during a special sale.
- Avoid overkill: Don’t bombard people with ads! Show them a few per day, at most.
Where to use Retarget:
- Display Ads: Show ads on other websites, like Google, Yahoo, or Bing.
- Native Ads: Recommend relevant content to your visitors on other websites.
- Search Ads: Show different search ads to people who already visited your site.
- Social Media Ads: Target your ads to people on Facebook, Twitter, LinkedIn, etc., who interact with your brand.
Tip: Retargeting can save money on your ad budget! It’s a good way to reach people who are already interested in your business so you get more bang for your buck.
Wrapping Up
Remarketing is a powerful tool in every marketer’s arsenal. It keeps your brand in front of past visitors, gently nudging them towards conversion. Don’t be afraid to experiment and personalize your campaigns to ensure you’re not annoying viewers with ad overkill. By using the right platforms and targeting, you can maximize your ad spend and turn window shoppers into loyal customers. Remember, re-marketing is about building relationships, not just blasting ads.
FAQs on Remarketing
How do I track remarketing results?
Use analytics tools to measure impressions, clicks, conversions, and other key metrics. This lets you fine-tune your campaigns for better outcome.
I’m on a tight budget. Can I still use remarketing?
Absolutely! Re-marketing can be very cost-effective, as you’re targeting people already interested in your brand. Start small and track your results to see what works best for you.
Is remarketing creepy?
As long as you’re not showing intrusive ads or bombarding people with ads continuously, re-marketing can be beneficial. Focus on providing value and reminding them of your brand in a helpful way.
Where can I learn more about remarketing?
Many platforms like Google Ads, Facebook Ads, and Mailchimp offer resources and tutorials on setting up and running effective re-marketing campaigns.
