How to Customize WooCommerce Order Emails

In today’s digital world, businesses are constantly searching for ways to stand out and provide a personalized experience for their customers. When it comes to online stores, one important aspect of customization is the versatility to tailor the order confirmation and transactional emails that customers receive after making a purchase. This is where WooCommerce, one of the most popular e-commerce platforms, comes in. So, if you’re looking to enhance your customers’ experience by giving your WooCommerce order emails a personalized touch, then this blog post is for you. Let’s get started on the journey to creating unique and engaging emails that leave a lasting impression on your customers.

Introduction to WooCommerce Email Customization

When it comes to managing an online business, communication with your customers or visitors is of utmost importance. WooCommerce, a popular e-commerce platform built on WordPress, provides a seamless way to manage your online business. One crucial aspect of this management is customizing the order confirmation and transactional emails that are sent to your customers.

Order emails play a significant role in customer experience as they provide important information such as order details, shipping updates, and payment confirmation. By customizing these emails, you have the opportunity to add a personal touch, reinforce your brand identity, and enhance the overall customer experience.

Customizing WooCommerce order emails goes beyond simply changing the colors or adding a logo. It involves tailoring the content, design, and functionality to align with your brand and meet the specific needs of your business. Whether you want to include additional product information, create a unique layout, or even add promotional offers, WooCommerce email customization offers a wide range of possibilities.

By taking the time to customize your order emails, you can create a cohesive and professional impression that strengthens your brand identity and fosters customer loyalty. Let’s dig into the details of WooCommerce order emails, explore why customization is important, and guide you through the process of accessing and modifying these emails. So, let’s dive in and unlock the power of WooCommerce email customization.

Understanding WooCommerce Order Emails

To effectively customize WooCommerce order emails, it is essential to have a clear understanding of what these emails are and how they function within the WooCommerce platform. In this section, we will explore the concept of WooCommerce order emails and their significance in the customer journey.

What are WooCommerce Order Emails?

WooCommerce order email

WooCommerce order emails are automated messages that are sent to customers and store owners to provide important information about an order. These emails are triggered by specific events in the purchasing process, such as order placement, payment confirmation, shipping updates, and order completion.

The default WooCommerce installation comes with several pre-built email templates that cover various stages of the order process. These templates include the following:

  1. New Order: This email is sent to customers when they place a new order, confirming that their order has been received.
  2. Processing Order: This email notifies customers that their order is being processed and provides any relevant updates.
  3. Completed Order: Sent to customers when their order has been successfully processed and completed.
  4. Refunded Order: This email is triggered when a refund is issued for an order.
  5. Canceled Order: Sent to customers when an order is canceled.
  6. Customer Invoice: This email includes an attached invoice for the customer’s reference.
  7. Customer Note: This type of email is sent to customers when a note is added to their order.
  8. Reset Password: An email sent to customers who request a password reset for their account.
  9. New Account: This email welcomes new customers who create an account on your WooCommerce store.

Why Customizing WooCommerce Emails is Important? 

Customizing WooCommerce order emails allows you to craft an extraordinary and consistent brand experience for your customers. Here are a few key reasons why customizing these emails is important:

  1. Branding: By customizing the design, layout, and content of your order emails, you can reinforce your brand identity and develop a consistent visual experience for your customers.
  2. Personalization: Customization enables you to add a personal touch to your emails, making your customers feel valued and appreciated. You can include personalized greetings, product recommendations, or exclusive offers in pop up ads to enhance the customer experience.
  3. Information Accuracy: Customizing order emails allows you to include all the necessary information specific to your business and products. You can provide clear instructions, shipping details, return policies, and any other relevant information to ensure a smooth post-purchase experience for your customers.
  4. Upselling Opportunities: By customizing your order emails, you can seize the opportunity to upsell or cross-sell related products or offer discounts on future purchases. This can help improve customer lifetime value and drive additional revenue for your business.

Now that we have a better understanding of the importance of customizing WooCommerce order emails. Let’s move on to the next section, where we will explore how to access and modify these emails within the WooCommerce platform.

How to Access and Modify WooCommerce Emails

In order to customize WooCommerce emails, it is important to know how to access and modify them within the WooCommerce platform. In this section, we will guide you through the process of navigating to the WooCommerce email settings, exploring the default email templates, and modifying them to suit your needs.

Navigating to WooCommerce Email Settings

  1. Log in to your WordPress admin dashboard.
  2. From the left-hand menu, click on “WooCommerce” and then select “Settings”.
  3. In the “Settings” page, navigate to the “Emails” tab.
  4. Here, you will find a list of all the email templates available for customization.
WooCommerce order email

Exploring the Default Email Templates

  1. Click on any email template from the list to access its settings. For example, let’s select the “New Order” email.
  2. Within the email template settings, you will see various options to customize the email content, subject, heading, and footer.
  3. Take some time to familiarize yourself with the different email templates and their settings. This will give you an idea of the default structure and content of each email.

Modifying the Email Templates

  1. To start customizing an email template, click on the “Manage” button next to the template you wish to modify.
  2. In the email template editor, you will find a visual editor where you can make changes to the content of the email.
WooCommerce order email
  1. Use the available options to format the text, add images, insert placeholders for dynamic content, and customize the layout.
  2. You can also enable or disable specific emails by toggling the switches at the start of each template.
WooCommerce order email
  1. Save your changes once you are satisfied with the modifications made to the template.
  2. Repeat the process for other email templates you want to customize.

It is important to note that while the built-in email template editor provides basic customization options, it may not be sufficient for advanced customization requirements. In such cases, you may need to discover alternative methods, such as using plugins or modifying the email templates directly through code.

In the next section, we will delve into advanced customization options using plugins and code, which will give you more flexibility and control over your WooCommerce order emails.

Advanced Customization: Using Plugins and Code

While the built-in customization options in WooCommerce provide a good starting point, advanced customization of WooCommerce order emails often requires the use of plugins or custom code. In this section, we will explore some of the best plugins available for WooCommerce email customization and discuss how to customize emails using code.

Best Plugins for WooCommerce Email Customization

  1. WooCommerce Email Customizer: This popular plugin offers a user-friendly interface that lets you easily customize the appearance and content of your WooCommerce order emails. It provides drag-and-drop functionality, pre-built templates, and advanced styling options.
  2. YITH WooCommerce Email Templates: This plugin provides a range of attractive email templates that you can customize to match your brand. It also offers the conditions to create custom templates, add dynamic content, and apply conditional rules to control which template is used for specific situations.
  3. WooCommerce Email Customizer including Drag and Drop Email Builder: This plugin allows you to visually customize your email templates using a drag-and-drop builder. It presents a wide range of customization options, including color schemes, typography, and layout settings.
  4. WP HTML Mail – Email Designer: This plugin provides a powerful email template editor with a live preview feature. It offers advanced customization options, including the ability to add custom CSS, insert dynamic content, and create responsive email designs.

How to Customize WooCommerce Emails Using Code

For users with coding expertise or specific customization requirements, customizing WooCommerce emails using code offers even greater flexibility. Here are the steps to customize emails using code:

  1. Access your WordPress theme files through the WordPress theme editor in the appearance section on your dashboard.
WooCommerce order email
  1. Locate the “woocommerce” folder within your theme’s directory.
  2. Inside the “woocommerce” folder, find the “emails” subfolder.
  3. In the “emails” folder, you will find the email template files that correspond to the default WooCommerce email templates.
  4. Open the desired template file (e.g., “customer-new-order.php”) and make the necessary modifications using HTML, CSS, and PHP.
  5. Save the changes to the template file.

By customizing the email templates using code, you have complete control over the design and functionality of your WooCommerce order emails. This method allows for extensive customization, including adding custom fields, modifying the email structure, and integrating third-party services.

Remember to always keep a backup of your theme files before making any code modifications as a guarantee of the original files if needed.

In the next section, we will discuss how to test your customized emails and troubleshoot common issues that may arise during the customization process.

Testing and Troubleshooting Your Customized Emails

Once you have customized your WooCommerce order emails, it is important to test them thoroughly and ensure they are functioning correctly and appearing as intended. In this section, we will discuss how to test your customized emails and address common issues that may arise during the customization process.

How to Test Your Custom Emails

  1. Place a test order: Create a test order on your WooCommerce store using a dummy account or a test payment gateway. This will trigger the order confirmation and other related emails.
  2. Check email delivery: Verify that the customized emails are being forwarded to the right email address. Check both the customer and admin emails to ensure they are received.
  3. Review email content: Carefully review the content of each email to ensure that all the necessary information is included and displayed correctly. Check for any missing placeholders, broken links, or formatting issues.
  4. Test functionality: Verify that any custom links or buttons included in the emails are working properly. For example, if you added a link to a customer’s account page or a discount code, ensure they function as intended.
  5. Test on different devices and email clients: Test your customized emails on various devices (desktop, mobile, tablet) and different email clients (Gmail, Outlook, Apple Mail) to ensure they are responsive and render correctly across different platforms.

Common Issues and How to Resolve Them

  1. Email not being sent: If you encounter an issue where emails are not being sent, check your email settings in WooCommerce to ensure they are configured correctly. Additionally, it’s important to ensure that your server is properly configured to send emails. 
  2. Emails not displaying correctly: If your customized emails are not displaying as intended, check for any CSS conflicts or HTML errors in your template code which can be seen at the end of the email template in WooCommerce email settings. Make sure that your customizations are compatible with the email client you are using.
WooCommerce order email
  1. Missing or incorrect information: If certain information is missing or displayed incorrectly in the emails, double-check your customization settings and template code to ensure that the necessary placeholders and variables are correctly implemented.
  2. Broken links or buttons: If links or buttons in your emails are not working, verify that the URL paths are correct and that they are properly linked to the relevant pages or actions.
  3. Emails marked as spam: If your customized emails are consistently being marked as spam, ensure that your email headers and content are compliant with email best practices. Avoid using trigger words, excessive capitalization, or excessive use of images.

If you encounter any issues during the testing phase, it can be helpful to consult the documentation or support forums of the plugins you are using for email customization. Additionally, reaching out to WooCommerce support or seeking assistance from a developer can provide valuable insights and solutions.


Customizing WooCommerce order emails is a powerful way to enhance the customer experience, reinforce your brand identity, and provide a personalized touch to your online store. In the above blog post, we explored the importance of customizing these emails and provided a comprehensive guide on how to access, modify, and test them.

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