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How Instagram-like Filters Can Enhance Your WordPress Photos?

In the age of social media, visually appealing content is key to engaging your audience. Instagram filters have become iconic, instantly recognizable, and highly sought after. Fortunately, you can bring that same aesthetic appeal to your WordPress website by integrating Instagram-like photo filters. In this guide, we’ll walk you through the steps to add these filters to your WordPress site, enhancing the visual experience for your visitors.

What are Instagram-like filters?

Instagram-like filters are preconfigured settings that can be applied to photos to alter their appearance, enhancing colors, contrast, saturation, and other aspects to achieve a specific aesthetic. These filters mimic the styles commonly seen on the Instagram platform.

Steps to Add Instagram-like Filters

Step 1: Choose a Plugin

To add Instagram-like filters to your WordPress site, you’ll need to install a plugin that provides this functionality. One popular option is the “Easy Image Filters” plugin. It offers a range of filters similar to those found on Instagram, allowing you to apply them to your site’s images with ease.

Step 2: Install and Activate the Plugin

Navigate to your WordPress dashboard and go to the “Plugins” section. Go to the “Add New” button and search for the plugin. Once you’ve found it, click “Install Now” and then activate the plugin.

Step 3: Customize Filter Options

After activating the plugin, go to Media>>Library for adding filters.

Instagram-like filters

Select the image you want to add filters to. Click on “Add” to select the filter presets.

Instagram-like filters

Depending on the plugin you choose, you may have various filter styles and settings to choose from. Experiment with different combinations to find the look that best compliments your website’s aesthetic.

Step 4: Apply Filters to Images

Instagram-like filters

Once you’ve configured the filter settings, it’s time to start applying them to your images. When adding or editing an image in WordPress, you’ll typically see an option to apply filters. Select the best-suited filter from the dropdown menu, and the plugin will automatically apply it to the image.

Here are some key adjustments you can make to your photos:

  • Brightness
  • Contrast
  • Vibrance
  • Saturation
  • Exposure
  • Hue
  • And more

Additionally, you have access to 22 different presets to choose from. Each preset is a preconfigured set of settings tailored to achieve a specific look. These presets automatically adjust colors and lighting in the photo, eradicating the need for manual adjustments.

Step 5: Preview and Fine-Tune

After applying a filter, take the time to preview the image and make any necessary adjustments. You may find that certain filters work better with specific types of images or lighting conditions. Don’t hesitate to experiment until you achieve the desired result.

Step 6: Save and Publish

Once you’re satisfied with the filtered image, save your changes and publish the post containing the image. Your web visitors will now be able to enjoy Instagram-like filtered images right on your WordPress site.

Step 7: Monitor Performance

After implementing Instagram-like filters on your WordPress site, monitor the performance of your images. Pay attention to metrics such as engagement, bounce rate, and overall user satisfaction. Adjust your filter settings as needed to optimize the visual experience for your audience.

How to Add Filtered Photos to a Gallery on WordPress? 

Adding filtered photos to a gallery on WordPress is a straightforward process. Here’s a step-by-step guide:

  1. Prepare Your Filtered Photos: Ensure that you have edited and filtered your photos using Instagram-like filters as desired.
  2. Upload Photos to WordPress Media Library: Go to your WordPress dashboard and navigate to Media > Add New. Upload all the filtered photos that you want to include in your gallery.
  3. Create a New Gallery: Now, go to the post or page where you want to add the gallery. Click on the (+) icon to include a new block, and then search for the “Gallery” block. Click on it to include it to your post or page.
gallery block
  1. Select Filtered Photos: Within the Gallery block, click on the “Add to Gallery” button. This will open your media library. Select the filtered photos you uploaded earlier by clicking on them. 
  2. Insert Gallery: Once you’ve selected all the photos you want to include, click on the “Create a new gallery” button. WordPress will create a thumbnail grid of the selected photos.
Instagram-like filters
  1. Customize Gallery Settings: You can customize the gallery settings by adjusting the number of columns, image size, and other display options. You can also rearrange the order of the photos by dragging and dropping them within the gallery block.
Instagram-like filters
  1. Publish or Update: Once you’re satisfied with the gallery settings and photo selection, click on the “Publish” or “Update” button at the bottom to save the changes and make the gallery live on your WordPress site.

Five Popular Image Filter Plugins for WordPress

Easy Image Filters:

Easy image filter

Easy Image Filters is a versatile plugin that offers a wide range of Instagram-like filters to enhance your WordPress photos. It allows you to apply filters directly from the WordPress media library and customize filter settings to achieve the desired look.

Envira Gallery:

Envira Gallery

Envira Gallery is a powerful WordPress gallery plugin that includes a feature called “Filters Addon.” This addon allows you to apply various filters to your gallery images, such as grayscale, sepia, blur, and more. It offers a user-friendly interface and expansive customization options.

Filter Everything:

Filter Everything

Filter Everything is a flexible WordPress plugin that enables you to apply customizable image filters to your website’s images. It presents a wide range of filter effects, including vintage, black and white, sepia, and more. You can easily add filters to individual images or apply them globally across your site.



Fotorama is a responsive image gallery plugin for WordPress that includes built-in support for image filters. It allows you to apply filters such as sepia, grayscale, blur, and brightness directly to your gallery images. Fotorama offers seamless integration with WordPress and a straightforward setup process.


Suppa is a feature-rich image filter plugin for WordPress that offers a variety of filter effects, overlays, and frames to enhance your images. It includes options for adjusting brightness, contrast, saturation, and more, allowing you to create custom filter presets and apply them to your photos with ease.

What is so Great About Instagram-like Filters? 

Instagram-like photo filters offer several benefits that contribute to their popularity and appeal:

  1. Visual Enhancement: Instagram-like filters can transform ordinary photos into visually stunning images by adjusting colors, contrast, saturation, and other parameters. They can make images more vibrant, dramatic, or nostalgic, depending on the chosen filter.
  2. Consistency: Instagram-like filters provide a cohesive look and feel to your images, helping to maintain a consistent aesthetic across your website or social media profiles. This consistency can enhance your brand identity and make your content more apparent to your audience.
  3. Professionalism: Filters can give amateur photographs a professional-quality finish, making them suitable for use in marketing materials, blog posts, portfolios, and more. They allow you to achieve polished results without the requirement for advanced editing skills or expensive software.
  4. Emotional Impact: Different filters evoke different emotions and moods, allowing you to convey specific feelings or messages through your images. Whether you’re aiming for warmth, nostalgia, excitement, or tranquility, there’s a filter to help you achieve the desired effect.
  5. Engagement: Studies have shown that visually appealing content is more probable to attract attention and engagement from viewers. By using Instagram-like filters, you can make your images more eye-catching and shareable, increasing the likelihood that users will interact with and share your content.
  6. Creativity: Filters provide a creative outlet for expressing your unique style and vision. They allow you to experiment with different looks and effects, adding artistic flair to your photographs and setting them apart from the crowd.


By adding Instagram-like filters to your WordPress site, you can better the aesthetic appeal of your images and create a more engaging user experience. With the right plugin and a bit of experimentation, you can achieve stunning results that rival those found on social media platforms. So why wait? Give your WordPress images a makeover today and watch your audience engagement soar.


Do Instagram-like filters affect the quality of my photos?

When used appropriately, Instagram-like filters can enhance the appearance of your photos without significantly degrading their quality. However, excessive filtering or low-quality filters may result in loss of detail or unnatural-looking effects.

Are there copyright issues associated with using Instagram-like filters on my photos?

Instagram-like filters themselves do not pose copyright issues, as they are typically provided by plugins or software that you have the right to use. However, it’s essential to ensure that you have the necessary rights to use the original photos that you apply the filters to, especially if they are sourced from third-party sources.

Do Instagram-like filters affect the performance of my WordPress site?

In general, Instagram-like filters should not significantly impact the performance of your WordPress site. However, it’s essential to choose plugins that are well-coded and optimized to minimize any potential impact on site speed and performance.

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