Google Analytics: Unmasking Tool

Check out the most important metrics for your site

Who visits your site? What is the number of daily average visitors? Where these people come from? Where are they from? Which are the most visited pages? These and a lot of questions can be answered with the help of the Google Analytics Tool.

Google Analytics is a powerful tool that can help you to track metrics and watch the performance of your website. With detailed reports and simple to use interface, Analytics also has the bonus of being free.

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To register in Analytics, you just need to have a Google account. Then you have to set up your website so that the tool can receive access to website data. For this, you enter the website address in the panel and insert the tracking code generated in your site code.


So here we feature the advantages of Google Analytics Tool you should know!

On the main reports, Analytics shows the number of visits to your site. The graphs show the numbers per day and the percentage of new visitors or had already entered the site sometimes. Remember that counting only starts from the time the tracking code is applied, old data is not recovered.


Besides the number of visits, Analytics provides a number of metrics that provide a broader understanding of the public that visits the website. Check out:

  • Demographics: Who are the visitors?

In the panel, you can check the number of visitors by age, gender, language, and location. With this information, you can outline the public profile and, increasingly, work on content for it. If you are not reaching the goals you like to achieve, it is important to rethink strategies.

  • Behavior: How visitors use the site?

In this respect, the tool has metrics that represent the average time spent on the site, the browser, operating system and screen resolution used for accessing the website (desktop and mobile). These values are good clues to evaluate the performance and bet on improvements in the design and usability of the page.

  • Performance: How content is being viewed?

From this analysis, you will find the number of views per page, which are landing pages and more common output, the time devoted to each. These metrics can help in content optimization, once you understand the issues that most arouse the interest of the public and attract more visitors.

  • Acquisition: Where the visitors come from?

In this section, the metrics show how visitors came to your site, whether directly or redirected for other links. You can see from which sites the visits came, in addition to an integration with Google Adwords, which allows time to query clicks, keywords and campaign performance overall.

See also: Integrating Google Analytics to your WordPress Website

These values help to understand whether the marketing techniques are successful or not, how are sponsored links campaigns and other sites have been talking about you, pointing, including possible partnerships.

  • Conversions: Are you meeting your goals?

Analytics allows you to set goals for the site and then the tool makes evaluation metrics of these goals available. For example, you can set the goal like registration of people on the site or share content on social networks. From the registered targets, the tool displays your conversion rates for each goal – including monetary gains, if you choose to align the target to a value in cash.

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