Mobile Traffic vs Desktop Traffic: What Digital Marketers Need to Understand?

mobile traffic

Since the rise in smartphone, tablet, and other mobile device sales, browsing on mobile has become increasingly popular. Mobile and desktop internet usage are now nearly equal, with mobile surpassing desktop in prevalence. Yet, despite the ubiquity of mobile devices, many websites still lack advanced measures to enhance mobile experiences.  While mobile traffic dominates, desktop […]

Harness the Power of Google Ad Extensions to Supercharge Your Ads 

google ad extension

Google ads extensions, rebranded as “assets,” play a pivotal role in driving campaign triumph. They serve as potent tools for enhancing performance and capturing the interest of prospective customers. These extensions not only foster increased ad clicks but also cultivate higher-quality engagements from users poised to take decisive action upon reaching your site. Explore how […]

How are Shoppable Ads Maximizing ROI? 

shoppable ads

Shoppable Ads are transforming e-commerce advertising by facilitating a smooth journey from ad discovery to product purchase. It’s remarkable to consider that the ability for individuals to view ads and make purchases on the same device is a recent development brought about by the digital age.  Rise of Shoppable Ads In the past, consumers would […]