Standing out in the coupon site space can be quite challenging, given the crowded market and fierce competition. With numerous coupon websites vying for attention, it’s essential to have a standout website that not only looks appealing but also offers a user-friendly experience to keep visitors engaged and encourage them to explore and utilize your deal promotions effectively.
To help you navigate through the myriad options available, we’ve delved into a variety of popular and lesser-known coupon and daily deal themes designed specifically for WordPress. Our goal was to identify the top contenders that combine aesthetic appeal with functionality to create a seamless user experience for both site visitors and deal seekers.
Stats:
- The coupon industry is estimated to reach $145 billion by 2024, indicating a significant market size and potential for growth.
- According to a survey, 96% of consumers use coupons, highlighting the widespread popularity and relevance of deal promotions.
- In 2021, around 87% of consumers reported that they regularly search for coupons or discounts when shopping online, emphasizing the importance of coupon websites in influencing purchasing decisions.
Learn about the different types of coupons here.
Top Coupons and Daily Deal Themes:
1. WP Deal: A Sleek and Efficient Daily Deal Theme
At the forefront of our testing, WP Deal immediately caught our attention with its smooth and sleek design. The front page boasts one of the cleanest layouts we’ve encountered in a daily deal theme, making it our top pick.
The centralized menus positioned at the top of the page offer effortless navigation, directing visitors to the most important deal pages without overwhelming them with clutter.
A standout feature of WP Deal is the “today’s deal” section prominently displayed just below the top fold. This section is expertly crafted to showcase a featured deal, maximizing visibility and engagement.
One of the highlights of WP Deal is its pricing details, which prominently display the original price alongside the savings visitors will enjoy by availing the deal. This compelling feature serves as a powerful incentive for visitors to click and explore the daily deals further.
Additionally, each deal is accompanied by a countdown timer and progress bar, adding a sense of urgency and encouraging visitors to take immediate action before the deal expires.
The theme also includes a prominently labeled “Submit Deal” option in the menu bar, leading to a user-friendly coupon submission form. This feature allows vendors and store owners to effortlessly submit their deals, complete with relevant details such as start and end dates, purchase limits, and more.
One of the standout functionalities of WP Deal is the ability for vendors to preview their deal listings before submission, ensuring a seamless user experience.
Our Favorite Features ⭐
- User-friendly design with customizable options
- Easy integration of various deal types via WP admin
- Native support for payment gateways including PayPal and Authorize.net
Who’s It For 🎯
We highly recommend WP Deal for businesses looking to establish a daily deal marketplace similar to Groupon, catering to group buying enthusiasts.
2. WP Coupon by FameThemes: A Comprehensive Coupon Directory Theme
WP Coupon presents itself as a more conventional coupon directory theme, reminiscent of familiar coupon websites. While it may not stand out visually, its robust functionalities make it a valuable asset for showcasing daily deals effectively.
Tailored primarily for affiliate coupon code websites, WP Coupon offers dedicated store and category pages, allowing seamless integration with affiliated brands. Coupons are neatly organized by stores and categories, facilitating easy navigation for visitors seeking deals from their favorite brands.
One standout feature of WP Coupon is its support for link cloaking, enabling the creation of concise and trustworthy referral links for affiliates. This ensures a seamless user experience and enhances the credibility of the affiliate links.
An impressive aspect of this theme is its flexibility in managing deal expirations. Users have the option to choose the expiration behavior for each deal, whether it be removing expired coupons entirely or highlighting them to emphasize missed opportunities.
Unlike daily deals, coupons often face issues of validity and reliability. WP Coupon addresses this challenge by providing detailed statistics for every coupon, including success rates based on user votes, total usage statistics, and an AJAX comment section that updates dynamically without page reloading.
These features culminate in an enhanced coupon browsing experience, offering visitors valuable insights and facilitating informed decision-making.
Our Favorite Features ⭐
- Comprehensive coupon usage tracking and success statistics
- Support for both printable coupons and digital codes
- Flexible coupon expiry options for creating a sense of urgency
Who’s It For 🎯
WP Coupon is ideal for affiliate coupon websites seeking to promote a diverse range of digital and physical coupons for specific brands.
3. Tripp: A Travel-Centric Theme with Coupon Integration
Tripp stands out as an ideal theme for travel websites, despite its departure from the typical daily deals or coupon site appearance. With Tripp, creating coupons for affiliates becomes a seamless process, blending effortlessly with its travel-oriented design.
Resembling an Instagram feed, Tripp offers a visually appealing layout that complements its travel theme perfectly. The theme provides ample room for customization, allowing users to experiment with different layouts and colors without the need for coding expertise. Notably, Tripp supports dark mode, a feature that enhances user experience and is often lacking in many contemporary themes.
In terms of coupons, Tripp enables the creation of both digital coupon codes and deals with CTAs redirecting to affiliate links. These coupons and deals are seamlessly integrated into each travel destination page, offering visitors convenient access to discounts on car rentals, accommodations, tickets, and more.
Tripp’s compatibility with ThirstyAffiliates is another noteworthy feature, allowing users to generate trackable referral links for the affiliates whose deals and coupons they promote.
Moreover, Tripp covers every aspect of a travel magazine or blog, including support for WooCommerce to facilitate the sale of travel-related merchandise. This comprehensive feature set caters to travel businesses with diverse revenue streams, combining affiliate deals, coupons, and an online store seamlessly.
Our Favorite Features ⭐
- Exceptional design with support for various types of media thumbnails
- Integration of travel coupons and deals with affiliate tracking capabilities
- Flexible post layouts and extensive customization options
Who’s It For 🎯
Tripp is tailored for websites operating within the travel industry, including solo bloggers, travel magazines, travel agencies, and similar entities seeking a visually appealing and functional theme with integrated coupon capabilities.
4. DailyDeal: Templatic’s Coupon Theme Companion
DailyDeal shares similarities with WP Deal, both being products of Templatic. However, while WP Deal boasts modern aesthetics and enhanced customization options, DailyDeal exudes a more traditional style.
The theme’s homepage commands attention with its prominent “today’s deal” section, allowing site owners to showcase their top deal of the day prominently. This feature proves invaluable for highlighting affiliate deals with the highest commissions, thereby maximizing revenue potential.
Each deal listing is comprehensive, offering essential details such as pricing, discounts, and expiry information. Users have the flexibility to choose between list and grid layouts for their deal pages, both of which offer visually appealing presentation options.
While the deal submission form mirrors that of WP Deal in terms of fields and steps, it may feel slightly outdated compared to its counterpart.
From a backend perspective, DailyDeal boasts robust functionality for deal management and website customization. It comes equipped with integrated payment options, including PayPal, 2Checkout, and Authorize.net, streamlining the monetization process for site owners.
Our Favorite Features ⭐
- Customizable homepage with versatile page layout options
- Native payment integrations eliminate the need for third-party tools
- Backend affiliate area simplifies deal tracking by affiliates.
Who’s It For 🎯
DailyDeal is a suitable choice for individuals or businesses seeking a reliable coupon theme with a traditional aesthetic. Whether you’re a seasoned affiliate marketer or an aspiring entrepreneur, DailyDeal provides the necessary tools to create and manage a successful deals website.
5. Clipper: Your Go-To Coupon Theme
Clipper may have a vintage appearance reminiscent of coupon websites from yesteryears, but don’t let its aesthetics fool you. While it may not win any awards in the design department, Clipper boasts a treasure trove of built-in features that make it a breeze to kickstart your coupon website journey.
At first glance, the homepage may seem straightforward, with a carousel showcasing top coupons at the helm. However, this strategic placement allows you to spotlight the most lucrative deals, ensuring maximum visibility for your profit-driven offerings. Beneath, the main section presents coupons that can be copied with a single click, seamlessly redirecting users to the respective store’s website—an ingenious move prioritizing speed and user convenience.
What truly sets Clipper apart are its robust functionalities, including integrated payments, link cloaking tools, and coupon import capabilities. If your monetization strategy involves charging vendors for coupon submissions, the built-in payment system, supporting Stripe and PayPal, is tailor-made for you. Additionally, the link cloaking tool simplifies affiliate commission management, enabling seamless addition of affiliate links when integrating new stores into your website.
While Clipper’s design may harken back to a bygone era, its feature-rich nature negates the need for an array of external plugins, making it a comprehensive solution for coupon directory websites seeking streamlined affiliate coupon management.
Our Favorite Features ⭐
- Built-in payment system supporting Stripe and PayPal
- Bundled link cloaking tool for simplified affiliate commission management
- Coupon import tool facilitating bulk addition of coupons from CSV files.
Who’s It For 🎯
Clipper is an ideal choice for coupon directory websites prioritizing functionality over aesthetics. If you’re in the market for a comprehensive suite of affiliate coupon management features bundled into a single theme, Clipper has you covered.
6. ClipMyDeals: Nostalgia Meets Functionality
ClipMyDeals may not win any prizes for its outdated aesthetics, but beneath its retro façade lie a few hidden gems worth exploring. While its appearance may overwhelm visitors with a blast from the past and an abundance of distracting elements, it boasts several features that warrant a second look.
One of its redeeming qualities is its impressive level of customization. Whether you prefer the default WordPress customizer or opt for plugins like Elementor, ClipMyDeals offers ample flexibility to tailor your pages to your liking. We particularly appreciated the diverse grid setting options for coupon pages, accommodating layouts of up to a 4-column grid.
However, it’s worth noting that achieving an aesthetically pleasing result with this theme may require considerable customization. The default styles may not align with modern design standards and could potentially detract from the user experience if left unaltered.
As expected, ClipMyDeals allows you to add both coupons and deals, complemented by a robust search feature enabling users to filter deals by store, category, and location. One standout feature is the barcode generator, a handy tool for creating printable coupons, particularly useful for affiliate partners offering in-store promotions.
While ClipMyDeals may evoke a sense of nostalgia, it’s best suited for those seeking a retro vibe for their website, rather than adhering to contemporary design trends.
Our Favorite Features ⭐
- Robust customization options and diverse layout choices
- Compatibility with Elementor for enhanced design flexibility
- Barcode generator for creating printable coupons.
Who’s It For 🎯
ClipMyDeals could appeal to affiliate deals and coupon websites that prioritize functionality over modern aesthetics. If you’re nostalgic for a bygone era and don’t mind veering away from current design trends, ClipMyDeals might just fit the bill.
7. Deals by Theme Junkie: Free, Functional, but Not Flashy
Deals by Theme Junkie may not steal the spotlight with its design, bearing a striking resemblance to Clipper, but considering it’s a free theme, it offers more than meets the eye.
While its customization options are somewhat limited, this can be viewed as a blessing in disguise for those seeking simplicity and ease of use. With four distinct color schemes to choose from and various layout options, managing deals and coupons becomes a straightforward task.
Although it boasts a user rating system, it falls short of the sophistication offered by Clipper. Rather than calculating an overall success score, it merely displays aggregate upvotes and downvotes. While not as intuitive, having a rating system in place still adds value to the site.
However, our enthusiasm waned upon discovering that making changes to logos, page layouts, and other elements requires delving into backend customizations. This lack of intuitiveness may deter users seeking a more user-friendly experience, especially when compared to alternatives.
Nevertheless, Deals by Theme Junkie does offer a separate section for “unreliable coupons,” enhancing the site’s credibility. And let’s not forget, it comes at no cost.
Our Favorite Features ⭐
- Inclusion of a section for “unreliable coupons” to bolster credibility
- Available free of charge.
Who’s It For 🎯
Deals by Theme Junkie may appeal to those comfortable with backend customizations and seeking a simple coupon theme with a modest array of options. If you prioritize functionality over visual aesthetics and are content with a no-frills approach, this theme could fit the bill.
8. SeedProd: Empowering Unique Theme Creation
While SeedProd is renowned for its plugin functionality, enabling effortless creation of Coming Soon or Maintenance pages, it also boasts an impressive and user-friendly theme builder.
With its drag-and-drop editor, SeedProd offers unparalleled flexibility, allowing users to construct their own themes with ease. From headers to footers, posts to pages, and everything in between, customization options are virtually limitless.
SeedProd excels in its seamless integration with WooCommerce, making it an ideal choice for those looking to develop a daily deal or coupon portal theme. By leveraging WooCommerce’s capabilities, users can designate a separate product category for discounted items and then utilize SeedProd to customize the styles for that page, all without delving into any theme files.
Our Favorite Features ⭐
- Intuitive customization of theme components, offering granular control over design elements
- Highly adaptable designs facilitate the creation of truly unique themes
- Native integrations seamlessly connect your theme with various marketing services.
Who’s It For 🎯
SeedProd is perfect for businesses seeking to break free from generic themes and craft a distinct identity for their coupons and daily deals website, sans the need for coding expertise. Whether you’re a novice or seasoned developer, SeedProd empowers you to bring your vision to life effortlessly.
9. WPForms: Simplifying Coupon Management for Your Site
In some instances, traditional coupon themes might not align perfectly with your website’s goals. For example, if you’re running a sale and wish to streamline the process of offering custom discounts without switching themes, WPForms emerges as a convenient solution.
With WPForms, creating an order form equipped to handle coupons is a breeze.
The platform allows you to generate both evergreen and expiring coupons, complete with restrictions on usage time and maximum redemption limits. Whether you prefer flat discounts or percentage-based savings, WPForms grants you full control over your coupon offerings.
Unlike many themes that provide rudimentary coupon tracking, WPForms elevates the experience by presenting comprehensive visualizations of coupon redemptions over specific timeframes.
If you’re seeking to leverage coupons to drive sales of your own products and services, WPForms Pro offers an intuitive solution for coupon management and tracking.
Our Favorite Features ⭐
- Pre-designed order form templates featuring built-in coupon fields
- Intuitive payments dashboard for effortless sales and coupon tracking
- Highly customizable coupon expiry settings.
Who’s It For 🎯
WPForms caters excellently to small businesses utilizing cartless checkout systems, facilitating sales directly through their websites using order forms. However, if your focus lies in promoting deals and coupons for affiliate partners, a specialized coupon or daily deal theme might better suit your requirements.
Conclusion:
In the competitive world of online promotions, having a captivating and functional website is paramount. With the abundance of options available, selecting the right WordPress theme for your coupon or daily deal site can be overwhelming. However, our comprehensive review of the best themes for 2024 aims to simplify this process and help you make an informed decision.
From sleek and modern designs to feature-rich functionalities, each theme offers unique benefits tailored to various preferences and business requirements. Whether you prioritize user-friendly navigation, robust coupon management systems, or seamless integration with affiliate networks, there’s a theme to suit your needs.
Ultimately, the best theme for you depends on your specific goals, target audience, and the nature of your business. By carefully evaluating each theme’s features, customization options, and suitability for your niche, you can create a captivating website that drives engagement, boosts conversions, and sets you apart from the competition.
FAQs on Best Coupon and Daily Deals Themes:
Are these themes suitable for affiliate marketing?
Yes, many themes are designed specifically for affiliate marketing, with features like affiliate link cloaking, coupon tracking, and integration with affiliate networks.
Do these themes support e-commerce functionality?
Some themes are compatible with e-commerce plugins like WooCommerce, allowing you to sell products directly on your website alongside coupons and deals.
How can I track the performance of my coupons and deals?
Many themes include built-in analytics tools that track coupon redemptions, user engagement, and sales conversions. Additionally, you can use third-party analytics plugins to gather more detailed insights into your website’s performance.
