Top 8 AI SEO Tools to Improve User Experience

In today’s fast-paced digital world, where search engines dictate the online success of businesses and websites, staying ahead of the competition is paramount. Traditional SEO techniques can only take us so far, but the emergence of AI SEO tools has revolutionized the game, promising a whole new level of efficiency, accuracy, and results. Are you ready to unlock the power of these tools and propel your website’s performance to new heights?

AI SEO tools are not just another trend in the ever-evolving world of technology. They are a game-changer, leveraging the immense potential of artificial intelligence and machine learning algorithms to supercharge your SEO strategies. These tools act as your intelligent companions, analyzing massive amounts of data, deciphering patterns, and providing invaluable insights that can transform your website’s search engine rankings.

ai seo

*Share of adults in the United States who trust an artificial intelligence (AI) powered search engine to perform selected activities as of February 2023

What does an AI SEO tool do?

An AI SEO tool encompasses a range of automated functionalities, offering a convenient solution for tasks such as site monitoring, analysis, and improvement recommendations. By leveraging advanced machine learning algorithms, this state-of-the-art technology suggests pertinent keywords, identifies optimization opportunities, and conducts thorough site analyses at unparalleled speeds that surpass human capabilities. Regardless of whether you’re handling a single website or managing multiple sites, these tools can assist you in streamlining your workflows and attaining superior outcomes in less time.

Benefits of Using AI SEO tools:

Data Analysis and Insights: AI SEO tools have the capability to analyze large volumes of data quickly and efficiently. They can provide valuable insights about keyword performance, search trends, competitor analysis, and user behavior. These insights help SEO professionals make data-driven decisions and optimize their strategies effectively.

  1. Enhanced Keyword Research: AI tools can help identify relevant keywords and optimize keyword targeting to analyze search volumes, competition levels, and user intent to suggest high-performing keywords. Machine intelligence powered tools can also provide semantic keyword suggestions and long-tail keyword recommendations, improving the effectiveness of keyword research.
  2. Content Optimization: AI tools can assist in optimizing content for search engines. They can analyze content quality, readability, and keyword density to provide suggestions for improvement. They can also help identify duplicate content, highlight missing meta tags, and optimize title tags and meta descriptions. These features save time and effort while ensuring content is optimized for better search rankings.
  3. Competitor Analysis: AI SEO tools can analyze competitors’ websites, backlink profiles, and content strategies. They can identify top-performing pages, keywords, and backlinks of competitors and provide insights for SEO professionals to refine their own strategies. By understanding what works for competitors, businesses can gain a competitive edge and adjust their SEO tactics accordingly.
  4. Technical SEO Optimization: Artificial Intelligence tools can assist in identifying and fixing technical issues on a website that could impact search rankings. They can crawl websites to detect broken links, duplicate content, slow page speed, and other technical errors. These can also provide recommendations for website structure, internal linking, and mobile optimization, ensuring the website meets SEO best practices.
  5. User Experience Enhancement: Artificial intelligence powered tools can improve user experience on websites, indirectly benefiting SEO efforts. For example, chatbots and virtual assistants powered by AI can provide instant and personalized responses to user queries, improving engagement and satisfaction. AI tools can also analyze user behavior and provide recommendations for improving website navigation, layout, and design to enhance the overall user experience.
  6. Performance Tracking and Reporting: Machine learning tools can provide comprehensive tracking and reporting functionalities. They can monitor website performance metrics, keyword rankings, traffic sources, and conversion rates. The reporting tools can generate customized reports with visualizations, making it easier for SEO professionals to track progress, identify areas for improvement, and showcase results to stakeholders.

Top 8 AI SEO Tools of 2023:

  1. SemRush

SemRush offers a comprehensive array of AI-driven SEO tools meticulously crafted to empower marketing professionals in achieving the utmost success in organic search rankings. With over 50 tools spanning SEO, content marketing, competitor research, PPC, and social media marketing, SemRush equips marketers to efficiently attract and expand their online audience.

Unveiling millions of national and local keywords, it facilitates users in discovering the most pertinent and high-performing keywords for their content. The Keyword Magic Tool harnesses artificial intelligence to provide a wealth of long-tail keywords, search volume data, and keyword difficulty scores, optimizing content creation. Ensuring a healthy site and improved search visibility, this powered site audit feature identifies technical SEO issues and offers actionable recommendations for enhancement.

Delving into content marketing, SemRush’s Writing Assistant comes to the rescue by suggesting improvements for readability, keyword usage, and content length, facilitating the creation of SEO-friendly content.

Market research is elevated to new heights with its artificial intelligence capabilities, empowering users to unlock competitors’ marketing strategies, analyze website traffic, and identify keyword and backlink gaps. Machine learning algorithms and quality data providers underpin the comprehensive database, enabling data-driven decision-making to enhance market share.

When it comes to advertising, SemRush’s AI tools provide invaluable support, optimizing ad spend, monitoring competitor ad copies and landing pages, and analyzing Google Shopping ad campaigns.

Key Features:

  • AI-driven keyword research
  • Technical SEO audits
  • SERP position tracking
  • AI-enhanced content creation
  • Real-time content metrics
  • Competitor analysis
  • Keyword & backlink gap analysis
  • AI-powered ad optimization


SemRush offers a 14-day free trial, and the paid version costs $119.95 per month.

Best Suited for:

Agencies and businesses of all sizes looking to excel in the ever-evolving world of digital marketing.

2. Surfer SEO

surfer seo

Surfer SEO stands as a highly popular AI SEO tool, elevating your website’s visibility, increasing organic traffic, and boosting rankings. Streamlining the SEO process, it simplifies information gathering, content creation, optimization, and audits, all in one place. This powerful tool equips you with the necessary features to develop a winning content strategy. Trusted by prominent companies worldwide, including Lenovo, ClickUp, Thomson Reuters, Shopify, and Opera, Surfer SEO has earned its reputation as a reliable SEO solution.

With Surfer SEO’s remarkable Grow Flow, a growth management tool, you gain weekly SEO insights. It empowers you to identify high-ranking keywords, research niche topics, discover relevant internal links, and generate fresh content ideas, among other valuable functionalities. The Keyword Research tool enables you to explore numerous related topics based on your primary keyword, revealing your target audience’s search intent and providing instant assessments of keyword difficulty and search volumes per month.

Furthermore, Surfer SEO’s SEO Audit tool is indispensable for pinpointing SEO errors on your website. It furnishes insights on crucial factors such as page speed, keyword density, missing backlinks, and NLP sentiment. Additionally, this tool enables you to monitor competitors closely, facilitating improvements to your own website content.


  • Grow Flow
  • Content Editor
  • Keyword Research
  • Audit
  • Keyword Surfer Extension
  • AI Outline Generator


Surfer SEO offers a free version and various paid tiers starting at $49 per month.

Best Suited for:

Small bloggers, organizations managing multiple websites, and large agencies seeking a potent tool to optimize their SEO efforts and achieve impressive results.

3. Alli AI

ali ai

Alli AI simplifies and automates SEO efforts for companies, empowering agencies and SEO teams to optimize their websites effortlessly in a matter of minutes. This AI-driven tool eliminates the need for developers or coding expertise, making it a quick and user-friendly solution for managing SEO campaigns. With seamless integration into popular content management systems like Shopify and WordPress, it ensures smooth implementation across various platforms.

One of the standout features is its customizable automation capability, allowing you and your team to easily tweak changes for every page. Moreover, its algorithms are self-adjusting, adapting to the latest SEO best practices for optimal results. You can efficiently tackle time-consuming and costly SEO tasks such as automating meta tags, link descriptions, and image alts, among others. As a result, you can reduce fulfillment costs and team overhead while scaling your agency simultaneously.

The live editor feature enables swift modifications and optimization of page content, with instant publishing to see the changes in action. The link-building tool analyzes prominent websites in your industry, providing invaluable recommendations for building links quickly and effortlessly. Additionally, Alli AI’s reports furnish essential insights to further enhance your SEO strategy. These reports encompass keyword ranking data, recommendation exports, and site sales reports.


  • Content optimization
  • Automation
  • Live editor
  • Link-building
  • SEO reports


Alli AI offers pricing starting at $249 per month, and users can explore the tool’s capabilities during a 10-day free trial.

Best Suited for:

Small teams, eCommerce stores, and tech hubs looking to optimize their SEO processes efficiently and effectively.

4. RankIQ


RankIQ stands out as an AI SEO tool renowned for its user-friendliness and exceptional customer support, catering to bloggers and businesses seeking to automate their SEO efforts. This powerful tool plays a vital role in increasing organic search traffic to your website. By suggesting optimized titles and content for your posts, RankIQ accelerates your content creation process. Equipped with a meticulously curated list of high-traffic, low-competition keywords, this tool ensures you have the right ammunition to bolster your content’s visibility.

With RankIQ, crafting a blog post outline becomes a breeze. The tool generates content briefs, outlining the topics you should cover, enabling you to create high-quality, Google-ranking content within minutes.

Operating RankIQ is as simple as typing your target keyword into the tool. Utilizing AI, RankIQ scours Google for the best results, identifying the most critical keywords for your content’s success. Additionally, RankIQ delivers detailed reports based on Google search results, offering valuable insights for further optimization. The platform’s interface is exceptionally user-friendly, designed with an intuitive layout that makes navigating the tool a seamless experience. To further assist users, RankIQ provides video clips demonstrating how to maximize the tool’s potential effectively.


  • SEO content briefs
  • In-depth keyword research
  • Leading keywords by niche
  • Rank checks
  • Content optimization


RankIQ offers pricing starting at $49, ensuring affordability for bloggers and small businesses seeking an efficient SEO solution.

Best Suited for:

Bloggers and small businesses aiming to enhance their online presence and attract more organic search traffic.

5. Frase


Frase recognizes the challenges and time-consuming nature of optimizing content for SEO, which is why they have developed a tool to streamline the process. Trusted by 30,000 clients, including reputable names like Coursera, Merkle, and Digitas, this AI SEO tool is designed to make SEO content research and optimization hassle-free.

One of Frase’s standout features is its ability to create comprehensive content briefs in just a few minutes. Rather than spending hours researching search engine results pages (SERPs), this tool saves you valuable time by compiling, analyzing, and consolidating the best content available. It enables you to research keywords, headings, and concepts used by your competitors, providing valuable insights. Customizable brief templates further enhance your workflow efficiency. For content optimization, Frase offers an intuitive text editor that allows you to compare your content with that of your competitors, generating a topic list to assist you in crafting Google-friendly content.

The software’s dashboard analyzes content opportunities and categorizes them, utilizing data from Google Search Console to provide actionable insights for your next steps. Frase’s analytics capabilities enable you to identify pages that are losing rank and require updates, ensuring you stay ahead in the SEO game.

Frase also includes a Crash Course section that equips you with the knowledge to leverage the software for your SEO needs. The lessons are concise yet comprehensive, supplemented with quick clips that serve as demos for quick and effective learning.


  • Content optimization
  • Automated content briefs
  • Content scoring
  • Custom templates
  • Outline builder
  • Content writing
  • Content analytics


Frase offers pricing starting at $14.99 per month, and you can explore its capabilities with a 5-day trial for just $1.

Best Suited for:

Content marketers and marketing agencies seeking to simplify their SEO content research and optimization processes.

6. Diib


Diib serves as your gateway to valuable SEO and traffic insights, fueling the expansion of your business. With Diib, automating SEO becomes a breeze, while also offering a convenient platform for comparing your performance against competitors.

The tool presents a growth plan tailored to your specific objectives, complete with alerts and guidance across SEO, social, mobile, and visitor experience domains. Diib equips you to monitor SEO keywords and backlinks, track competitor rankings and changes, and generate fresh keywords and content ideas. It goes the extra mile by automating website monitoring, promptly alerting you to any detected issues. It vigilantly keeps tabs on website speed, security, email deliverability, ranking shifts, and competitor activities.

A standout feature of Diib is the daily health score, offering a comprehensive assessment of your website’s well-being. Leveraging an advanced algorithm incorporating 12 critical metrics, Diib delivers a holistic performance evaluation.


  • Growth plan
  • Keyword rankings
  • SEO gap checking
  • Competitor monitoring
  • Website monitoring
  • Daily health score


Diib caters to users with a free plan, providing a cost-effective starting point. For expanded features and capabilities, the Pro plan is available at just $7.99 per month.

Best Suited for:

Individuals and owners of multiple websites.

7. Outranking


Outranking, an advanced AI SEO tool, is designed to address your concerns regarding organic traffic and engagement. With its user-friendly interface and automation capabilities, content creation becomes a seamless and stress-free process. At the same time, it strategically targets organic content through in-depth SERP analysis.

This powerful tool meticulously examines top-ranking websites, leveraging the data to identify valuable opportunities that can boost your search engine rankings. By harnessing SERP insights, Outranking swiftly provides you with an automatic content draft, which you can further fine-tune, fact-check, and revise as needed.

Outranking places SEO at the forefront of every content piece generated for your site, including blog outlines, briefs, titles, and omnichannel campaigns. Featuring a Concepts feature and a comprehensive SEO Content Editor, the tool empowers you to enhance your SEO strategy effectively. Easily generate meta titles and descriptions, optimize H2 and H3 tags, and address ‘People Also Ask’ questions for maximum search visibility. Not only can you utilize the SEO Content Editor for new content creation, but you can also revitalize old or published articles to maintain their relevance and search rankings.

Whether you require articles, social media posts, press releases, or website page content, Outranking efficiently delivers exceptional results. With its affordable pricing options, it proves to be an ideal choice for solo content creators or SMEs with smaller teams.


  • Outline Builder
  • Concepts
  • Workflows
  • SEO Content Editor
  • Internal linking


Outranking offers three pricing tiers: $79 for solo use, $149 for pro use, and $219 for company use, making it accessible for businesses of all sizes.

Best Suited for:

SMEs (Small and Medium-sized Enterprises) or solo freelance content creators.

8. NeuronWriter


NeuronWriter, an advanced AI-powered content optimization tool, empowers content writers to craft exceptional articles and social media posts that rank high on search engines. One of its standout features is the AI Writer, which efficiently generates AI-written content, streamlining the writing process and optimizing SEO.

By harnessing data from Google SERPs, competitor insights, and natural language processing (NLP), NeuronWriter creates compelling content tailored to your target keywords. Alongside the artificial intelligence Writer, the tool offers Internal Linking, providing seamless recommendations for related sites, simplifying link-building and internal linking strategies. Another impressive capability is the Competitor Analysis, which analyzes your competitors’ successful content to reveal the driving factors behind their rankings.

NeuronWriter boasts support for over 170 languages, ensuring a global reach for your content. The tool also includes a robust Document Management system and a content planner function, enabling well-organized and effective SEO content campaigns.


  • AI Writer
  • Competitor Analysis
  • Content Planner
  • Custom Columns (analytics)
  • Multi-Language Support
  • Interoperability


NeuronWriter offers flexible pricing plans, starting from EUR 19 per month, with options up to EUR 97, making it suitable for marketers and agencies of all sizes.

Best Suited for:

Marketers and agencies seeking to optimize their content creation process and enhance SEO strategies. NeuronWriter’s AI-powered features, comprehensive competitor analysis, and support for multiple languages make it an indispensable tool for those looking to improve their search engine rankings and drive organic traffic.

Best Practices to Pick AI SEO Tools:

1. Define your SEO goals: Start by clarifying your specific SEO objectives and what you want to achieve with an AI SEO tool. Identify the areas where you need assistance, such as keyword research, content optimization, or technical SEO.

2. Research available options: Conduct thorough research to explore the tools available in the market. Look for reputable and well-established tools that have positive reviews and a track record of delivering results.

3. Features and functionality: Evaluate the features and functionality offered by each AI SEO tool. Look for tools that provide a comprehensive set of features that align with your SEO goals. Some key features to consider include keyword research, on-page optimization, competitor analysis, backlink analysis, and rank tracking.

4. Ease of use and user interface: Consider the user interface and ease of use of the tool. It should have a clean and intuitive interface that allows you to navigate and use the features effectively. Look for tools that offer user-friendly dashboards and provide clear and actionable insights.

5. Data accuracy and reliability: Accuracy and reliability of the data provided by the AI SEO tool are crucial. Check if the tool uses reliable data sources and algorithms to generate insights. Look for tools that have a reputation for delivering accurate and up-to-date information.

6. Integration and compatibility: Assess the tool’s integration capabilities with your existing SEO tools and platforms. Ensure that it can seamlessly integrate with your CMS, analytics tools, and other SEO software you use.

7. Customer support and training: Consider the level of customer support and training offered by the AI SEO tool provider. Look for tools that provide responsive customer support, documentation, tutorials, and training resources to help you maximize the tool’s potential.

8. Cost and scalability: Evaluate the pricing structure of the AI SEO tool and determine if it aligns with your budget. Consider whether the tool offers scalability options to accommodate your future needs as your SEO requirements grow.


AI and SEO (Search Engine Optimization) are interconnected fields that have a mutually beneficial relationship. This technology has revolutionized the way SEO professionals optimize websites and improve search rankings. By embracing artificial intelligence advancements and incorporating them into their strategies, businesses can enhance their SEO efforts and deliver a better user experience.

Learn how to make your content AI free here.

FAQs on AI-based SEO Tools:

Can AI-based SEO tools replace human expertise?

While AI-based SEO tools can automate certain tasks and provide valuable insights, human expertise and strategic thinking are still crucial for effective SEO. Such tools can assist in data analysis, generate recommendations, and streamline processes, but human intervention is essential for interpreting the data, making strategic decisions, and implementing SEO strategies tailored to specific business goals.

Can AI SEO tools guarantee top search engine rankings?

No, AI SEO tools cannot guarantee top search engine rankings. While these tools can provide valuable insights and recommendations for improving SEO performance, search engine rankings depend on various factors, including the competitiveness of the industry, website quality, content relevance, user experience, and backlink profile. These SEO tools can assist in optimizing these factors, but success in achieving top rankings ultimately relies on continuous effort, quality content, and user satisfaction.

How do AI SEO tools work?

AI SEO tools utilize advanced algorithms to process and analyze large amounts of data related to websites, keywords, competitor analysis, user behavior, and search engine algorithms. By employing machine learning, they can adapt and improve their recommendations over time. These tools provide insights and suggestions for optimizing on-page elements, content, backlink strategies, keyword targeting, and more.

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