Everyone with a professional blog knows better than anyone how hard it is for the beginnings to start in this world.
Leaving your comfort zone to learn and experience new things you have no idea already implies a significant difficulty in most cases.
But suppose the difficulty of starting something new adds to not knowing the common “jargon” surrounding the blogging world. In that case, the task often becomes practically impossible, which means that every time you come across a new word that you had not heard in your life makes you want to throw out the towel.
Introduce you to The Great Dictionary for Bloggers and WordPress Users
It is true that in most cases, those who have already spent some time in this fall into the error of mentioning certain words as if nothing, assuming that everyone knows what we are talking about and without realizing that it may be that many of these people who want to learn have no idea what exactly we are referring to.
Precisely because of this and after a conversation with a friend of this blog (the subscriber seems to be a bit cold, the truth) that told me how difficult it was to understand what meant each term that was reading, I came up with the idea To create a dictionary for bloggers.
My idea is that this dictionary is the most extensive guide on the internet that compiles all those terms about blogging and WordPress that seem so “rare” translated into simple language that everyone can understand. I hope to get it.
A
Adwords: A tool that Google allows you to perform keyword analysis to improve your organic positioning (SEO) or to launch paid advertising campaigns on Google (SEM).
Analytics: Google tool through which you can know all the data and statistics (visitors, users, an average time of stay in your blog, the percentage of rebound, etc.) that will allow us to see how well our strategies are working and measure The achievement of our objectives.
B
Blog: Type of web page whose main task is to write new content in it periodically. These contents, in case you offer services products, it is highly recommended that they are aligned with both the theme of what you do and the sector or niche in which you want to gain visibility.
A blog is a fundamental and indispensable tool for marketing content. It thus attracts your ideal reader to your website, helping you with the problems preventing you from achieving what you want.
Blogger: A person who owns a blog and writes on it.
C
Editorial calendar: The calendar is an organizer for the person writing on a blog. At a minimum, the essential information regarding the following publications of the same (category, title of the post, and author), the date on which each one of them will be published.
It is also essential to write down data about your online marketing strategies, such as the keywords you want to position on Google with each publication or the purpose for which you write each article.
Call to action: Usually, a call to action is a button or link (although it can be formed with other elements like forms), usually striking and remarkable within the design of your blog, which encourages the reader to perform an immediate action that you Interest (for example, make that reader become a subscriber of your blog or make a sale).
Calls to action are widespread, for example, on the landing page (if you do not know what they are, I explain it a little below).
Category: Type of hierarchy within WordPress that allows you to classify blog contents with a similar theme.
For example, if you have a dog blog, all your posts discuss these animals. But the world of dogs covers many things. One category of your blog could talk about “Care” and another about “Food.”
CMS: acronyms corresponding to the systems of management of contents (Content Management System). WordPress is one of the world’s most famous (probably the best known) CMS.
Cookie: A usually small file generated by a web server that tracks certain behaviors of the user inside the blog to save data or preferences of this, improving his user experience.
CSS: stands for Cascading Style Sheets, a style sheet language that controls all aspects related to the aesthetics and structure of how the contents of a blog are presented.
For example, style sheets made with CSS control, among many other things, if your blog is displayed in one or several columns, decide the color of your titles and texts or the typography of them.
D
Domain: Name that identifies your blog on the internet. For example, in my case, our domain is nestify.io.
Many people confuse the domain with hosting (or web hosting), but they are not the same. It can be said that the domain is the name of the street where you live, while the hosting is the house where you are going to put your furniture (in your case, the space where you will upload the files that will shape your blog and where you will go Saving the contents that you are generating).
Database: A structure made up of tables that contain data in an organized way so that WordPress can access this data in the most efficient way possible to generate page and input views.
E
eCommerce: The website that does the function of electronic commerce.
Visual editor (see also WYSIWYG): Content layout for entries and pages whose main feature is that you can see the changes you are making in real-time.
WordPress has its native visual editor, although it is pretty limited. From my point of view, a better example of a WYSIWYG visual editor is Thrive Content Builder, with which you are dragging and dropping elements to build your page entries by seeing the actual result at the moment as you do it.
Native editor: Editor to create and layout content installed by default when installing WordPress.
Email marketing: a marketing technique that establishes a direct relationship between the brand and the customer through email using newsletters sent with a certain periodicity.
Entry: A type of content refers to articles in a blog or a news section. Unlike pages, tickets can be categorized both chronologically and categorically by labeling them.
Tag: words that generally summarize the content of an entry and that serve to group related entries. It can be said that labels are a way of classifying more concretely than the different category entries with similar content.
Following the example proposed in the definition of the category, you may have in your dog blog three entries in the category “Care,” two that talk about how to care for the fur of dogs and another about medicines for these animals.
In this case, you could do the following:
- The three articles would be in the category “Care.”
- The first two could be classified with the label “coat.”
- The third could be classified under the title “medicines.”
F
Form: Pervasive element in blogs and websites in which you are asked to fill in the user a series of fields in which you must enter specific data (for example, name, surname, username, password, etc.)
Framework: Work environment to make a website in WordPress. There are many different types of frameworks created by other companies. Two of the most popular frameworks for WordPress are Genesis and the GeneratePress theme.
G
Guest post: online marketing technique whose objective is to collaborate with other bloggers in such a way as to produce a mutual benefit.
Usually, for the blog of lesser relevance, it is a perfect way (probably the best) of getting to know more public by providing content of value to the audience of the most relevant blog in which you write as a guest. In this way, you can also improve your SEO by including some exciting links to your blog, as long as it is related to the topic you are writing as a guest.
H
HTML: Acronym for HyperText Markup Language. HTML is a markup language used to develop web pages and is the basis of all blogs and websites published today.
Hosting: Internet storage service that is usually associated with a domain. Hosting is where all the files that make up a blog or a website are kept, so hiring a correct WordPress hosting plan is essential to creating a professional digital platform.
I
Indexing: A method by which Google robots (or other search engines) are allowed to include the pages or entries of your blog in the index of their search results.
Infographic: The digital product contains specific knowledge and experiences, which are “packaged” for providing information. Infographics can be found in image formats and are the most common medium for sharing information quickly and understandably.
K
Keywords are the words under which internet users search for specific content in search engines like Google and for which it is advisable to the position in Google.
To find out which keywords are most convenient, it is advisable to use some tool that analyzes them to know your searches and your competition (such as, for example, the Google keyword planner).
L
Landing page: The type of page that serves solely and exclusively to convert visitors into leads. It is also known as the landing page, so both concepts are synonymous.
Lead magnet: Free content you offer readers of your blog in exchange for some of their information (usually the name and email). Using lead magnets is a widespread and effective online marketing technique on most existing professional blogs today.
Lead: Any user who has provided their data through a subscription form on a landing page.
Ideal reader: Profile of a person who is interested in your content and you can help with it. Defining the perfect reader is a key to a good content marketing strategy so that this reader can end up becoming a customer.
M
Personal Brand Marketing is the concept of marketing in which a physical person is considered a brand. The main objective of creating a personal brand is to differentiate itself from the other options available in the market, thus enhancing professional relations with customers or colleagues in the same sector.
Online marketing: A set of marketing techniques developed on the internet and focused on achieving profitability for the blog that applies them.
Content Marketing: An online marketing strategy in which, through the entries or articles of a blog, the reader is provided free content to generate a relationship of trust with him so that two objectives can be met: Customers and loyalty to those who already have.
N
Newsletter: A publication that is regularly and periodically sent to the subscribers of a blog to inform news, offers, or promotions of the blog or a website.
L newsletters are one of the bases of email marketing and an effective tool within any online marketing strategy.
P
Page: Content that is usually static. Unlike the entries, the pages generally show generic content that is not traditionally modified or modified little over time.
Pages also differ from entries in that they cannot be classified or labeled, although they can be hierarchized at different levels.
For example, on this same web, all the elements of the main menu at the top (except the blog) and the elements of the submenus are pages.
Permanent link: This is the address or URL that determines the location of your blog’s specific page or entry. This address is unique for each page or entry and is never repeated.
If you modify one of these permanent links in your blog, you must be very careful to change the links that point to that link because if you do not, you will generate a 404 error (page or entry does not exist).
PHP: The programming language under which WordPress is developed and forms the basis of this popular CMS.
Pingback: The method by which the author of a blog requests a notification whenever one of its entries has been linked from another website.
Plugin: A component of code that provides the additional functionality of those that comes by default in WordPress. You can say that they are “small programs” that can be used within the base that involves installing this CMS in your hosting.
Plugins are just the elements that make WordPress so flexible and can be used for different final purposes (for example, to implement a blog, an online store, or a reservation system for accommodation).
There are both free and premium plugins.
Premium: Concept that refers to plugins, themes, or other WordPress elements that require one or more payments to the developer or company that created them.
R
Responsive: Web design technique that allows you to adapt the content to the screen size. In other words, it will enable the content of a blog or a website to be displayed correctly on different types of devices (desktop computers, laptops, tablets, mobile phones, etc.).
As of April 21, 2015, this is one of the criteria that Google uses to determine the position of a web in its search results.
S
SEO: Acronym for Search Engine Optimization. These acronyms refer to the organic web positioning, which is none other than the order in which different pages or internet entries appear for a particular search criterion in Google without having to pay to appear in the top positions.
SEM: Acronyms corresponding to Search Engine Marketing. SEM refers to paid positioning campaigns or pay-per-click campaigns.
Server: The machine in which your blog is located, which answers the requests from any machine connected to the internet and shows a response (your blog or any of its pages and articles) that is displayed in the browser of the device, Which made that initial request.
Sidebar: Sidebars (or sidebars) are displayed on many blogs today. As a general rule, the sidebar is where the active and published widgets in your WordPress are displayed.
Sitemap: A file in which all pages and indexed entries of a blog or website are displayed, as well as their hierarchy.
The sitemap is a fundamental element for SEO because Google robots can gather all the necessary information that determines what content is displayed on your website or a blog.
Slug: Identifier of a page or entry within a permanent link. By default, WordPress corresponds to the title of the published content, although the slug can be modified if necessary.
For example, if an entry in this blog is titled “Example Entry 1”, the slug that will generate WordPress by default in the URL of that entry will be “input-example-1”. In this duplicate entry, the slug is “great-dictionary -for-bloggers-and WordPress-users.”
Subscriber: A person subscribes to a blog’s newsletter to receive all news, offers, or promotions of the same.
T
Theme: A WordPress design template that defines a specific look and style for a blog.
In other words, you can say that the theme is what defines the fundamental aesthetic part of a blog made with WordPress. As with plugins, WordPress themes can be free or paid.
Trackback: Reverse link or backlink that lets you know which links point to a particular article.
Traffic: Several visits received to a particular blog or website.
U
URL: Acronym for Uniform Resource Locator. A URL is the set of characters that allows defining and identifying a particular blog or website within the internet, as well as the pages and entries of each of these blogs.
Two examples of URLs within this blog would be:
W
Widget: Code blocks, usually belonging to a plugin, can be implemented inside a blog or a website in the different areas of devices enabled by the theme.
The most common areas where you can publish widgets in WordPress are the sidebar, the header, or the footer.
WordPress: The most popular and used content manager in the world. It is estimated that 25% of the websites on the internet are created with WordPress.
Undoubtedly, WordPress is the content manager par excellence for creating a professional blog or a website because of the enormous flexibility that its plugins bring, easy handling (even for newbies in technology), and power. Also, installing and using it in your web hosting is 100% free.
Definition of WordPress in the WordPress dictionary and blogging.
WordPress.com: Version of WordPress that does not require any installation on your part and in which you do not need a domain or hosting to publish your blog but has little flexibility in terms of design options and features.
In WordPress.com, you cannot install plugins or premium themes that are not found in the WordPress repository. Also, the content you create on this platform does not belong to you, but it belongs to wordpress.com.
WordPress.org: WordPress is more powerful and flexible than wordpress.com, but it requires a slight curve of the blogger’s learning to use it as a small investment to install wordpress.org on your web hosting.
It is recommended to create a professional blog since you can use plugins (free or paid) and install premium themes that are not in the WordPress repository, giving you much more versatility in design and functionality.
WYSIWYG: acronyms that relate directly to visual editors whose meaning is “What you see is what you get.”
So far, this excellent dictionary for the novice blogger in WordPress, which I’m sure, must have clarified many terms that you did not know until today about this blogging world.
Well… Is there anything that we have missed out on?
If there are more terms that you do not know or think there are some that I have been put and should include, leave me in a comment, and I will consist of it for better enhancement.
