Did you know that 80.68% of retail buyers abandon purchases after adding product items to their cart.
You might be losing up to seven out of every ten users who add items to their shopping carts. Considering the effort it took to attract them in the first place, this loss is significant and avoidable.
Knowing how to set up and send WooCommerce abandoned cart emails can potentially save hundreds or even thousands of sales annually.
In this guide, I’ll discuss the advantages of abandoned cart emails, how to send them using MailPoet in WooCommerce, and the best practices for creating effective abandoned cart emails.
Let’s get started!
What are Abandoned Cart Emails?
Abandoned cart emails are automated notifications delivered to consumers who leave things in their online shopping carts without making a transaction. These emails serve as reminders to customers about the items they showed interest in and encourage them to finalize their purchase.
Here is an example: Desktop Email View.
They present an opportunity to reconnect with customers, highlight the value of your products, and motivate them to take action. The effectiveness of abandoned cart emails is supported by statistics:
- Abandoned cart emails typically have an open rate exceeding 40%.
- More than 21% of recipients click on the links within these emails.
- Half of these clicks lead to purchases.
Moreover, abandoned cart emails can significantly boost your sales and aid in customer retention. Remember, retaining existing customers is often easier than acquiring new ones.
How to send reminder emails to people who leave things in their WooCommerce shopping cart using MailPoet
MailPoet works directly with WooCommerce, so you can easily create emails to remind people about products they left behind (abandoned cart emails). Here’s why it’s useful:
- Follows the law: MailPoet only sends emails to people who signed up for your list, keeping you legal.
- Multiple emails: You can create a sequence of reminder emails, which is actually recommended!
- Ready-made designs: MailPoet has pre-built templates specifically for abandoned cart emails.
- Automatic sending: Once you set it up, MailPoet automatically sends these emails whenever someone leaves items in their cart.
Here’s how to do it:
- Start a new email in MailPoet: Click “Add New” in the “Emails” section.
- Choose the email type: Scroll down and pick “Automation” and then”Abandoned Shopping Cart” under WooCommerce options.
- Set the timing: Decide how long to wait (in hours, days, or weeks) before sending the reminder email.
- Design your email: Use the templates or build your own reminder message.
- Finalize settings: Here, you can double-check the timing and make any other adjustments.
To activate! Click “Activate,” and MailPoet will send the emails automatically.
Sending multiple reminders:
You can repeat this process to create a series of emails sent at different times. If a customer completes their purchase after receiving a reminder, MailPoet will automatically stop sending them more emails in that series.
Tip: If you wish to explore more ideas or looking for inspiration for email then you can refer to – Really Good Emails, they have some of the best email templates available.
Conclusion
Setting up and delivering WooCommerce abandoned cart emails will help you recover lost revenue and keep consumers. MailPoet’s direct connection with WooCommerce makes the process more simple and efficient.
Following the measures in this article will allow you to generate a series of automated emails that remind consumers of their abandoned carts and urge them to complete their purchases.
With features like GDPR compliance, multiple email creation, access to templates, and complete automation, MailPoet makes it easy to implement an effective abandoned cart email strategy. Start leveraging this powerful tool today to boost your sales and enhance customer engagement.
FAQs on Abandoned Cart Emails
Why are “forgotten cart” emails important for online stores?
These emails help win back sales customers might have forgotten about. They’re like friendly nudges reminding people to come back and buy the things they left in their online basket. By doing this, stores can sell more and make more money.
How does MailPoet make sending these emails easier?
MailPoet works smoothly with WooCommerce, which is a popular online store tool. This makes it simple to set up these “forgotten cart” emails and have them sent automatically. MailPoet also makes sure these emails follow the law, offers pre-made designs to save time, and lets you send more than one email if you want. With MailPoet, stores can focus on talking to customers instead of setting up emails.
Is it better to send one or more “forgotten cart” emails?
Sending one email is a good start, but sending a few spread out over time usually works best. This way, stores can remind people a couple of times without being annoying. By sending extra emails with interesting offers or reminders, stores can turn more forgotten carts into sales.
What should be in a good “forgotten cart” email?
A good email should clearly show what the customer left behind, with pictures of the products. It should also have a big, easy-to-find button that says something like “Buy Now” and maybe even an offer like a discount to make the customer want to buy right away. You can also make the email more personal by using the customer’s name and mentioning that these items might sell out soon to create a sense of urgency.
