15 Bestselling Free WordPress Ecommerce Themes

WordPress Ecommerce Themes

Do you aspire to own an internet store that draws clients in seconds? It does not require as much work as it sounds like it should. 

You can rapidly create a website that makes it simple for customers to purchase anything you are selling by using the best WordPress ecommerce themes. Find a theme that fits your brand while looking excellent, which locally optimizes your store. 

This guide will assist you in choosing an ecommerce WordPress theme that benefits your store and provides everything you require to generate more sales. The following characteristics of an e-commerce theme ought to be present:

  • Aesthetics: Proper element placement, a tidy layout, and a look that fits your products and market. 
  • Responsive design: Your design should be usable across all screen sizes. 
  • Optimized for SEO: Built for the search engines’ bots, with a quick loading, organized material, appropriate labeling, and links. 
  • Extended features: Particular features that save time and provide value to your visitors, such as sliders, widgets, translation-ready functionality, and other features. 
  • Periodic updates: To maintain the theme modern and compatible with more recent WordPress versions, a good support and developer maintenance mechanism is required.

Top 15 Free WordPress Ecommerce Themes of 2023

  1. OceanWP


You can build practically any form of website with it, including blogs, portfolios, company websites, and WooCommerce storefronts, thanks to its lightweight and excellent extendability.

Very quick, responsive, ready for RTL and translation, best SEO techniques, special WooCommerce features to boost conversion, and many more qualities. To ensure that your site appears great on all devices, you may even adjust the settings on tablets and smartphones.

Works with the most well-liked page builders, including Divi, SiteOrigin, Brizy, Visual Composer, Elementor, and Beaver Builder. Its versatile codebase will be liked by developers, making it easy to tweak and extend. It is WooCommerce’s and Elementor’s buddy. 

Key Features

  • Free to use multiple pages, blogs, shops, blog posts, products, and other settings
  • Select from 100 built-in Google fonts 
  • Select one of the seven totally free header designs, including the translucent header, or design a unique header to suit your requirements! 
  • Independent of the main header aesthetic, there are three various mobile menu styles that you can choose from
  • Change the featured picture, blog post title, metadata, content, tags, links to the next and previous articles, author box, related content, and comment order
  • Change the elements’ presentation order or enable/disable them as needed
  • Regular or multiple-step checkout options

oceanWP WordPress ecommerce theme

As noted by WordPress.org, OceanWP gets a 4.9 out of 5-star rating. 

  1. Kadence

kadence WordPress ecommerce theme

The Kadence WordPress theme makes it simpler than ever to build stunning, quick-loading, and accessible websites. It has a simple drag-and-drop header and footer builder that makes creating any form of header quick and simple.

It has a huge selection of lovely initial templates that you can quickly change using our sophisticated global font and color options. You can easily create stunning ecommerce websites, course websites, business websites, and more with broad integration with the most popular third-party plugins

Key Features

  • With a simple drag-and-drop interface, you can easily design the ideal header and footer for your website
  • Can specify full width, no sidebar, and narrow width
  • Provides support for custom post types
  • Build effective customer nav bars in minutes by adding 10+ components to your header
  • Has choices for a sticky and translucent header
  • Has site-wide font, header, button, and link settings that may be changed globally

kadence kadence+

As noted by WordPress.org, Kadence gets a 4.9 out of 5-star rating. 

  1. Astra

astra WordPress ecommerce theme

Astra is one of the most well-liked WordPress ecommerce themes, which works with all top page builders, including Visual Composer, Elementor, and Beaver Builder

It provides a range of ecommerce templates that can serve diverse market segments. It also features a ton of extensions and unique widgets, which gives your site flexibility. 

Key Features

  • Convenient theme 
  • Adaptable with high-end add-ons 
  • Enhanced for performance and speed 
  • Rapid loading 
  • Independent Google fonts 
  • Streamlined code 
  • Strong design possibilities


As noted by WordPress.org, Astra gets a 4.9 out of 5-star rating. 

4. Colibri WP

colibriWP WorPress ecommerce theme

With Colibri, you can fully personalize every element of your website from a single interface by taking the Customizer to the next level.

This covers the headers, page content, footers, menus, and both overall and specific styling. Colibri allows you to combine design elements like backgrounds, overlays, graphic separators, spacings, header layouts, and media types to create genuinely exceptional websites.

You may make a website that stands out and is simple for visitors to remember by using graphic elements like form dividers and overlap sections. 

Key Features

  • 90+ Complete Website Templates for Different Niche Websites 
  • 150+ pre-made blocks
  • Create pixel-perfect changes to any element on website pages
  • 35 ready-to-use content blocks that you can easily edit let you design your whole website within WP Customizer

colibriWP colibriWP

As noted by WordPress.org, Colibri WP gets a 5 out of 5-star rating. 

  1. Botiga

botiga WordPress ecommerce theme

This full-featured ecommerce theme has a beautiful, minimalist design that enables you to draw attention to your products.

Botiga is adaptable enough to be used by a variety of companies and brands. It includes numerous listing types with varied customization choices for the product cards, three different designs for the product page gallery, and various checkout styles.

Additionally, it offers five different header styles, filter features, and product recommendations.

Key Features 

  • Lightweight & Optimized for Search Engines
  • Lightning fast performance 
  • Six different archive layouts
  • Cart layout customization choices
  • Clean code for optimal performance
  • Comes with three gallery styles for your product page to pick from
  • Modify site-wide fonts, headings, buttons, links, etc. 

botiga botiga

As noted by WordPress.org, Botiga gets a 4.9 out of 5-star rating. 

  1. Inspiro

inspiro WordPress ecommerce theme

The trendy WordPress ecommerce theme with a professional and lightweight concentration on photos and videos is entitled Inspiro.

Inspiro is ideal for showcasing your photography and video portfolio because it is jam-packed with features like a full screen area that supports Vimeo, YouTube & self-hosted video background.

The theme also works with popular Page Builders like Elementor and Beaver Builder as well as WooCommerce.

The theme does not make use of any external Google Fonts and is totally GDPR-compliant. Every font is hosted locally. 

Key Features

  • The majority of well-known video hosting services and self-hosted videos are supported by features including Slideshow, Lightbox, and Video Background
  • Has a unique Portfolio widget for Elementor
  • Advantageous for the purposes of search engine optimization (SEO) 
  • There are additional customization possibilities, new custom widgets, and 25+ layouts
  • Sync fonts throughout the theme via the Customizer
  • YouTube, Vimeo, and self-hosted video backdrops are supported by the homepage slideshow
  • Installing the Jetpack plugin enables the Tiled Galleries functionality, allowing you to build stunning galleries for your posts

Inspiro inspiro

As noted by WordPress.org, Inspiro gets a 4.7 out of 5-star rating. 

  1. Hello Elementor By Elementor

hello elementor WordPress theme

The best page builder in the business is Elementor. You may design and build any kind of website you want using their own Hello Theme and no coding knowledge is necessary.

Although this theme is free, there are paid commercial upgrades and support available. It works flawlessly as intended by the Elementor team, who created it as a “blank slate” theme to make the most of what the Elementor plugin can do.

Hello lowers the need for additional plugins by working flawlessly with the well-liked page builder offered by Elementor. 

Key Features

  • Numerous design possibilities for pages that are responsive to different devices 
  • Adjusted for maximum control and performance
  • Strong visual editing tools and more than 100 widgets for flexibility
  • A simple layout that functions flawlessly as a drag-and-drop editor
  • Edit logos, colors, and fonts with complete freedom
  • Create special effects like headers that change color
  • Improve the conversion rate of your buying experiences 
  • Utilize a collection of eCommerce Kits and wireframes
  • Loads in 1/4 Second
  • This theme is substantially lighter than most others, using only 6 KB of resources

hello elementor hello elementor

As noted by WordPress.org, Hello gets a 4.5 out of 5-star rating. 

8. GeneratePress

GeneratePress WordPress theme

The lightweight GeneratePress WordPress ecommerce theme prioritizes performance and usability. With a default install size of about 10kB, this theme loads amazingly quickly. 

Key Features

  • Gutenberg compatible with speed optimization 
  • Responsive translation ready and compatible with most popular page builders, such as Beaver Builder and Elementor 
  • Dynamic typography with impact 
  • Sidebar designs 
  • Drag-and-drop menus 
  • SEO-friendly and Mobile-friendly 
  • Retina-ready

generatepress generatepress

As noted by WordPress.org, GeneratePress gets a 5 out of 5-star rating. 

9. Zakra 

zakra WordPress ecommerce theme

Zakra is a simple and lightweight WordPress ecommerce theme for online stores that is compatible with the WooCommerce plugin. It offers more than fifty examples of pre-built designs to choose from.

The shopping experience at Zakra is designed to be quick and easy to navigate for customers. 

Key Features

  • Compatible with all of the most popular plugins for WordPress 
  • Friendly to search engines, lightweight and responsive, compatible with Gutenberg, and ready for translation 
  • Retina-ready

zakra zakra

As noted by WordPress.org, Zakra gets a 5 out of 5-star rating. 

  1. Woostify

woostify WordPress ecommerce theme

Since it was created exclusively for WooCommerce and is quick, responsive, and flexible, Woostify is one of our top-rated WooCommerce themes.

It is a potent WooCommerce theme that enables users to create online stores with a focus on enhancing conversion and sales. Any preferred page builder, including Elementor, Beaver Builder, SiteOrigin, Thrive Architect, Divi, etc., works great with the theme. 

Key Features 

  • WooCommerce, OrbitFox, Yoast, BuddyPress, bbPress, and other well-coded plugins are compatible with all of these plugins
  • swiftly and lightly 
  • Responsive 
  • Mobile-friendly and Retina-ready 
  • Works with WooCommerce

woostify woostify

As noted by WordPress.org, Woostify gets a 5 out of 5-star rating. 

  1. Open Shop 

Open shop WordPress ecommerce theme

A contemporary multipurpose theme called Open Shop is appropriate for everything from restaurants to beauty salons.

This WordPress ecommerce theme has a number of pre-made templates that demonstrate the numerous applications it can be used for and aid in the creation of your own designs.

To further personalize the appearance of your store, you may select from eight widget and footer options, a color manager, product carousels, and three main header layouts. 

Key Features 

  • Full-featured live Customizer set up in one minute 
  • Product carousel with tabbed category filter and user-friendly theme 
  • RTL capable

open shop open shop

As noted by WordPress.org, Neve gets a 4.9 out of 5-star rating. 

12. ShoppingCart

shoppingcart WordPress ecommerce theme

Among the top WordPress ecommerce themes is ShoppingCart. It is quite user-friendly and has many customization options. 

For those who wish to make a social media presence known, ShoppingCart is ideal. You can share your products on all social media channels using the many social media icons it provides. 

Key Features

  • Supports a number of well-known plugins, including WooCommerce, Breadcrumb NavXT, WP-PageNavi, Contact Form 7, Jetpack and many others. 
  • Several social networks and menus 
  • Optional logo displays 
  • Offers a huge selection of widgets 
  • Supporting social media features with social icons 
  • Mobile-friendly and Retina-ready 
  • Works with WooCommerce

shoppingcart shoppingcart

As noted by WordPress.org, ShoppingCart gets a 4.8 out of 5-star rating. 

  1. Neve

neve WordPress ecommerce theme

If you want a theme that loads quickly and is simple to tweak, the Neve theme is a great option among WordPress ecommerce themes.

Neve has a clean site that makes it simple to showcase your most prominent and well-liked products. Using the feature boxes on the homepage, you can also quickly display your store’s regulations.

You can rapidly build a distinctive design by altering typefaces, adding your logo, and tweaking color schemes. In order to have complete control over your page layouts, the Neve theme integrates seamlessly with Elementor. 

Key Features

  • The theme is lightweight and extremely extensible. 
  • With Gutenberg and the most famous page builders like Elementor, Beaver Builder, Brizy, Visual Composer, SiteOrigin, and Divi ready, 
  • Responsive, RTL, and translation ready, 
  • SEO-optimized code works well

neve neve

As noted by WordPress.org, Neve gets a 4.8 out of 5-star rating. 

  1. Estore

estore WordPress ecommerce theme

You may get an appealing Estore theme for your ecommerce store for no cost. Due to this theme’s compatibility with the WooCommerce and YITH WooCommerce Wishlist plugins, you can start selling right away.

The theme is compatible with well-known page builders like Elementor and Beaver Builder, which makes customization simple. Additionally, you get bespoke widgets and various widget regions. The free edition also gives you complete access to sidebar and container layout settings. 

Key Features

  • Several custom widgets for improved organizing are some of the main features
  • Under 1.5 seconds to load 
  • Speed-focused Search Engine Optimization 
  • Big Browsers-Compatible Proven outcomes using various speed-testing tools

estore estore

As noted by WordPress.org, Neve gets a 4.7 out of 5-star rating. 

  1. Storefront

storefront WordPress ecommerce theme

You can be guaranteed that the interaction between WooCommerce, WooCommerce extensions, and WooCommerce Storefront is seamless because Storefront is created and maintained by core WooCommerce developers.

Whether utilizing the WordPress customizer, a unique plugin, or a child theme, Storefront is clear and straightforward by design, making it the ideal place to start when customizing and fitting your brand and business. 

Key Features

  • Improved SEO performance with a flexible and nestable grid system Page templates 
  • Gadget spaces 
  • Adaptive design

storefront storefront

As noted by WordPress.org, Storefront gets a 4.5 out of 5-star rating.


The greatest free WordPress ecommerce theme for your online business can be found with the aid of this blog post, we hope.

With the most popular and flexible free eCommerce WordPress themes featured above, launch your sole business swiftly.

These enable you to sell anything online without difficulty. There are numerous online store builders that are simple to set up and use if you consider these WordPress themes.

I hope this simple guide on the best WordPress ecommerce themes for you online business helped you decided which theme to actually choose.

Let me know in the comments below which theme is your favorite.


Where can I find free WordPress ecommerce themes for my online store?
You can find a variety of free WordPress ecommerce themes on the official WordPress.org theme repository. Simply navigate to the Themes section in your WordPress dashboard, click on “Add New,” and search for ecommerce themes.

Can I use a free ecommerce theme for a large-scale online store?
Yes, you can use a free ecommerce theme for a large-scale online store. However, consider your store’s specific needs and scalability. Some free themes may have limitations, so assess whether the chosen theme can accommodate the size and complexity of your ecommerce venture.

Can I get support for free ecommerce themes?
While free themes may not come with premium support, you can find assistance through community forums, WordPress support, or theme documentation. Many theme developers actively participate in forums, and fellow users often share helpful tips.

Can I switch from a free to a premium ecommerce theme later on?
Yes, you can switch from a free to a premium ecommerce theme at any time. Keep in mind that the transition may require adjusting settings and configurations. Backup your site before making the switch to avoid potential disruptions.

Are there any hidden costs associated with using free ecommerce themes?
Generally, free ecommerce themes do not incur hidden costs. However, if you opt for additional premium features or extensions, those may come with a price. Always review the theme documentation and explore user experiences to ensure transparency.

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