In 2024, having several social media accounts is all the rage, but how can you manage them without losing your mind? It involves more than just publishing content; it also includes scheduling, tracking, and evaluating engagement across platforms. 

Having a presence across several social media sites, such as Facebook and Instagram, is insufficient; you also need to track and measure your results to determine the most effective strategies for your company. 

Then there’s keeping an eye on and responding to messages, comments, and mentions of your brand.

However, when tools are available to help you save a ton of time, why should you do everything yourself?

What Is A Social Media Dashboard?

Businesses and marketers use social media dashboard tools to track their social media initiatives’ return on investment (ROI). Users can schedule posts, start advertising campaigns, and track their performance all from one place, saving them the trouble of switching between channels.

Social media dashboards are dynamic documents that can be customized and are updated in real-time with information from linked social media channels. They can help businesses remain current on the key performance indicators (KPIs).

How to Pick Your Ideal Social Media Dashboard

Choosing the best social media dashboard software can be intimidating. Think about features that complement your current tools, fit within your budget, integrate well, and enhance the user experience overall. To help you along, consider these practical steps:

Cost-effective Solutions: Evaluate the pricing structures. Scalable options that grow with your business without breaking the bank should be available on a good dashboard.

Analytics and Reporting in Real-Time: Choose a dashboard that provides real-time analytics and reporting. This function is essential for quickly reaching data-driven decisions.

Rich in Features But Easy to Use Interface: Seek a dashboard that balances functionality and ease of use. It ought to enlighten you deeply without being too much.

Combining Various Platforms for Integration: Ensure the tool works well with all social media sites you frequent. For effective cross-platform management, this integration is essential.

The Best Social Media Dashboard Tools

Platform-native analytics tools

You’re in luck if you’re not ready to shell out cash for an external social media tracking and analytics program. Businesses can monitor platform performance by utilizing the native analytics platforms available on most social media platforms.

Businesses can access the following native analytics pages on social media:

• Analytics for TikTok
• Analytics for LinkedIn Pages
• YouTube Data
• Twitter Data
• Instagram Insights (available to high-engagement business accounts)
• Pinterest Analytics Meta Business Suite (Includes Instagram and Facebook)

These platforms are helpful for people who want to monitor the success of their social media efforts, even though they aren’t as customizable as the earlier social media dashboard tools.

Pallyy

Pallyy is perfect if you’re on a tight budget because it offers a free plan allowing you to schedule 15 monthly posts. Pallyy frequently leads social media innovations and provides a unique user interface.

Key features:

• Social inbox: View all comments and messages from social media platforms, including those from TikTok. You can assign team members to super specific threads.
• Content scheduling: It should be done for all of the major platforms. Preset hashtags, save templates, and quickly switch between the profiles in the calendar view.
• Reporting: Make personalized timetables for reports and export them as PDFs. The charts that are shown in visual depictions can be customized.
• Teams: Pallyy allows you and your group to collaborate via a team chat, drafts, status labels, and other features.

Pricing: Free plan available. Monthly premium plans start at $18; a yearly plan will save you 10%. You can get started with a 14-day free trial.

Later

Later is an ideal social media dashboard tool for brands and influencers concentrating on image-rich platforms like Pinterest and Instagram. It is visually focused. The 2024 edition provides sophisticated scheduling and analytics designed specifically for visual media.

With managing your accounts simultaneously, collaborative tools like hashtag suggestions, auto-publishing, post drafting, scheduling, and more enable your team to extract insightful data.

The distinguishing feature of Later is its visual content calendar, which enables users to organize and aesthetically represent their social media feed. This feature dramatically benefits influencers and brands that use visual storytelling.

Key features:

• Visual content calendar
• Scheduling for Pinterest, Instagram, and more.
• Visual content analytics
• Instagram feature Linkin. bio
• Perfect for organizing visual content
• Interface that is easy to use
• Suitable for Pinterest and Instagram

Pricing: A $14-day free trial is available. Later, you can opt for the $25 per month premium plan.

Sprout Social

Sprout Social is another powerful tool on the best social media dashboards list. Sprout Social, well-known for its team-focused platform, is designed for cooperative social teams trying to get essential insights to boost their social performance.

Users can maximize their social data and stay updated about events across all of their channels by having integrations for popular platforms such as Facebook, Instagram, and TikTok.

Key Features:

• Engagement: Use a single social inbox to communicate with customers. Use automation to monitor social media and sort through incoming messages.
• Publication and scheduling: Use its social media calendar tool to collaboratively plan, produce, oversee, and share social media content. Posts from various channels can be arranged in a single calendar here. Moreover, content approval flows can be automated. 
• Analytics: Create customized reports by accessing rich social data and analytics.
• Listening: Watch for patterns in social media discussions involving keywords associated with your business.
• Advocates for employees: Create content on the platform that staff members can easily share on social media, jot down ideas for social media messages, and send targeted company communications.

Pricing: $249 monthly, and a free 30-day trial is available.

Buffer

Known for its ease of use and efficiency in social media content scheduling and analysis, Buffer is a user-friendly tool in the social media dashboard category. In 2024, it’s a fantastic option for individuals and small enterprises.

Buffer is notable for its user-friendly interface and simplicity. It works exceptionally well for people who want a simple tool without the complexity of more complex platforms for scheduling posts and monitoring engagement.

Key Features:

• Easy post-scheduling
• Interface that is easy to use
• Effective planning and monitoring
• Tracking of engagement
• Cooperation within the Analytics Team

Pricing: With monthly prices starting at $15, Buffer is a cost-effective choice for individuals and small enterprises.

Sendible

With an all-in-one platform that offers comprehensive reporting and analytics on your social media activities across channels, Sendible assists you in reaching your target audience and building an organic online presence.

Sendible’s collaborative tools and post-scheduling features help you make sense of data and put insights into action, whether you’re looking for reports on post-performance or trends.

Key Features:

• Dashboard: This is where you handle your direct messages, comments, and team member assignments for particular discussions.
• Publishing – Schedule social media posts and videos in one location and customize content for particular platforms.
• Analytics: Produce comprehensive reports on the interaction that you and your rivals have on Facebook, Instagram, LinkedIn, and other platforms.
• Cooperation: Assign, approve, and give team members and clients customized access to posts.
• Advantages: You can post in bulk and individually on social media.
• Adding content to your social media feed is simple when you publish RSS feeds.
• You can control engagement on all your social media channels from your dashboard.

Pricing: All four paid plans are available for a free 14-day trial, and no credit card information is required. Costs begin at $29 per month. There are annual savings available.

Read also: The Essentials of Effective Social Media Marketing

Conclusion

You can outperform your rivals by a wide margin with the correct social media dashboard tool. Before making any final decisions, consider your business’s needs and size. Access to more sophisticated features and a more extensive user base can quickly increase costs. 

If you’re looking for an all-in-one tool, Sendible is your best bet. At a reasonable cost, this comprehensive social media dashboard includes all the essential features. Plus, it’s cheap for groups.

FAQs

Can you integrate social media dashboard tools with other marketing tools and platforms?

Many social media dashboard tools offer integration capabilities with other marketing tools and platforms. This allows for a seamless workflow, enabling users to coordinate social media efforts with email marketing, customer relationship management (CRM) systems, and the analytics tools. Integration enhances overall marketing efficiency and ensures a unified approach across various channels.

What features should I look for when choosing a social media dashboard tool for my business?

When selecting a social media dashboard tool, consider features such as multi-platform support, analytics and reporting capabilities, scheduling and automation, social listening, and collaboration tools. Monitoring competitor activities, tracking keyword mentions, and receiving real-time notifications are also valuable features that contribute to a comprehensive social media management solution.

How do social media dashboard tools assist in tracking key performance indicators (KPIs) for social media campaigns?

Social media dashboard tools provide detailed analytics and reporting functionalities, helping users track key performance indicators (KPIs) for their social media campaigns. These tools can track metrics like engagement, reach, clicks, conversions, and follower growth, providing valuable insights into the effectiveness of social media strategies.

Are there social media dashboard tools that offer sentiment analysis for brand monitoring?

Yes, many advanced social media dashboard tools include sentiment analysis features. These tools analyze mentions of your brand or relevant keywords to determine the sentiment (positive, negative, or neutral) associated with those mentions. This helps businesses gauge the public’s perception and emotion toward their brand.