Gambling has been around since 3000 BCE, dating back to the early Paleolithic period, even before written history.
Gambling has evolved; it has changed its name, shape, style of play, and place of bet.
But one thing that remains the same is the ‘engagement in gambling‘ because of its addiction, thinking, “Just one round and I’m rich“.
Because of that, gambling has a bad reputation, but modern problems require modern solutions, so that’s where online iGaming comes in, a smart advertising way to improve engagement, user spending time, and CPC, thanks to the wonder of the internet.
Now, people no longer need to buy a plane ticket to Vegas or Atlantic City and spend the night in a costly hotel merely to have a shot at winning the jackpot. They can do it from the convenience of their own homes.
Not surprisingly, the global casino and online gambling market was estimated to be worth $262 billion in 2021, and between 2021 and 2028, an anticipated 5.6% compound annual growth rate (CAGR) is given.
At a compound annual growth rate (CAGR) of 10.3%, the worldwide market for online gaming and betting was valued at $61.5 billion in 2021 and is projected to reach $114.4 billion by 2028.
Just like Gambling, iGaming is interconnected to the digital landscape. iGaming, or online gambling, encompasses various forms of wagering such as casino games, sports betting, poker, and more, all accessible through digital platforms like websites and mobile apps. These platforms leverage technology to provide convenient and accessible avenues for individuals to participate in gambling activities from anywhere with an internet connection. Thus, iGaming represents a modernized and digitized extension of traditional gambling practices, bringing the thrill of wagering to a broader audience on a global scale.
There’s so much money and potential in these two industries, so let me guide you to find iGaming Traffic and how you can improve your iGaming advertising online.
So, let’s get started!
What is iGaming?
First, let’s start by understanding what gaming really is. It is a term used to describe ‘Internet and gaming’ combined together to make iGaming.
iGaming has various forms of online gaming activities, such as casino games, pocket games, sports betting, online bets, etc., on the internet.
It is a rapidly growing sector with a projected value of US$107.30 billion in 2024. The primary reason for its appeal is its ease of access and convenience. It makes it possible for players to gamble and play their favorite games from the comfort of their homes. Many of you might not be familiar with the background of iGaming, so let’s quickly review:
- In 1994, the first iGaming website was launched.
- The Gambling Act of 2005 authorized the establishment of the Online Gaming (Gambling) Commission.
- In 2000, the iGaming sector generated more than $2 billion in revenue.
Types of iGaming Traffic
To properly target the right audience for your online gaming business, you must first understand the various sorts of iGaming traffic needed for the different types of ads.
- Organic traffic is defined as people who come to your gaming website via search engines rather than through sponsored promotion or advertising.
- Paid traffic refers to gaining visitors through paid advertising. It allows you to target specific demographics while increasing exposure for your online gaming and sports campaign.
- Social Media Traffic to your online gaming website comes from social media sites such as Twitter, Facebook, and Instagram
- Email Traffic marketers use email to advertise online games. The traffic generated by such efforts is known as email traffic.
Right Traffic Sources
When it comes to the right traffic sources, it’s important to select the right successful iGaming campaign. Here are some factors to consider when making this important decision:
- Quality of Traffic:
When seeking advertising platforms to buy iGaming traffic, evaluate the quality of traffic they provide. Look for platforms with a reliable reputation in the industry that can deliver genuine users interested in online gaming to your website. Read reviews, analyze case studies, and seek advice from industry experts to make an informed decision.
- Targeting Options:
Consider the availability of targeting options offered by traffic sources. Different platforms offer diverse targeting options, such as demographics, interests, and devices. Understanding your audience and selecting the right targeting options can significantly impact the effectiveness of your campaign.
- Pricing Models:
Analyze your campaign goals and budget to determine which pricing models align best with your needs. Various traffic sources offer different pricing models, including
- Cost-Per-Action (CPA)
- Cost-Per-Click (CPC)
- Cost-Per-Mile (CPM).
- Analytics and Monitoring Tools:
Choose a traffic source that provides robust analytical tools for tracking and comparing data from your previous campaigns. Real-time monitoring tools are essential for ensuring the success of your campaign.
Where to Find iGaming Traffic
To get the most traffic for iGaming you need to participate in forums, discussions, and gaming sites. Moreover, aiming to increase gaming traffic, you should target specific websites. These websites are famous places for gamers to play their games online. Some of the top gaming websites are GameSpot, GameCrate, and IGN.
You can be successful with your game on these sites by creating a game that is similar to what others are playing right now. Your game should also outperform other games in its category.
You should also check out the websites where gamers upload their videos. YouTube is one of the best game-related websites, and you should submit your game trailer there.
Once you’ve located websites where people are playing or posting about your unique game, you’ll need to try to catch their attention. Some strategies to accomplish this include making people laugh, being amusing in your game trailer, and having a full trailer that shows off everything in the game.
You can also request a review from a well-known person.
The sites listed above are only a few of the many locations where gaming traffic may be found. See which websites people are using to upload their games and films by browsing through all of them. Taking use of as many sites as possible will help you sell more of your product.
Post your trailer on several websites rather than just one to increase the likelihood that it will be noticed.
Also, you ought to look for gaming websites and upload your own game there. Many different sources can send you gaming traffic, so it’s important to consider the many options.
Find Potential Customers (Players) For Your Online Casino Or Gaming Site
Ad Networks: Imagine these as online marketplaces. You (the advertiser, the casino) pay the website or app owners (publishers) to show your ads to their visitors who might be interested in gambling. You can choose how you pay (e.g., only when someone signs up) and the type of ads you want (banners, videos, etc.). Examples include PropellerAds and Adsterra. Remember to check the rules (regulations) for where you want to advertise.
Search Engine Ads: Have you ever seen ads at the top of a Google search? You can do that too! Target people who are already searching for things like “online casinos” or specific games. This is a good way to reach people who are close to making a decision about playing online.
Social Media Ads: Not all social media platforms allow gambling ads, but some do. Building brand recognition is possible with these channels, connect with potential players, and target specific groups like sports fans (for sports betting). Be sure to follow the rules (policies) of each platform you use.
Native Ads: These advertising mix seamlessly with the content of a website or app, so they look less like ads and more like regular content. For example, an article about poker strategies might have a native ad for your online poker room. This can be a good way to grab attention without being annoying.
Other Options: There are other ways to reach potential players, but they might not be as effective. These include:
- Pop-up Ads: When you dismiss one window, these advertisements appear in a new one. They can be bothersome and do not always operate properly.
- Push Notifications: These are short messages that can be sent to phones or computers even when someone isn’t browsing. Regulations and user preferences are important to consider here.
- Mobile App Ads: These are ads displayed within mobile apps. They can be a good way to reach people who are already using their phones, but make sure the ads don’t ruin the app experience.
Also Read: How to Display Ads Only to Search Engine Visitors in WordPress [Easy Steps]
Improve Your iGaming Advertising
- Identify your target audience
Toss off any biases that you may have about the appearance of an online gambler. or at the very least make some changes to it.
There isn’t just one “persona” that you should aim for. When it comes to internet gaming, various generations have different expectations.
The biggest problem facing the sector is attracting younger individuals. While Gen Z is frequently unfamiliar with the experience, boomers and millennials are typically familiar with it. Furthermore, the newest generation
- Frequently lacks disposable income
- It is more sensible when making decisions
- Has doubts about internet advertisements
- Like gambling’s social aspects more than the exhilaration of taking chances
Even if age targeting isn’t an option for your ads, you should still choose your target audience and modify your.
- Make Several Kinds of Ad Versions
There isn’t a single, effective method for promoting iGaming services. It appeals to diverse audiences in different ways. You could decide to draw attention to the following aspects of your offer:
- Accessibility of the platform
- Igaming security
- Online games’ excitement
- A chance to win money
- Possibility of running into other players and fans
- Rebates and exclusive deals
- A trip down memory lane: Vegas in the 1960s
For every offer, prepare three or more distinct ad variations, and then determine which one resonates with your audience the most. This takes us to our next point.
Advertising for online poker rooms
Place the name of the game above the name of your iGaming platform when advertising online casinos. Promote exceptional offers, security, and game benefits. With iGaming, players follow actual games rather than casino brands. Explain to children the benefits of playing at your house.
Advertising for sports betting
The excitement of placing a wager is combined with the feelings that typically surround sporting events in sports betting. This combination is strong. Use a beloved player’s persona or the insignia of a well-known football team to appeal to both of these emotional impulses.
Expect the largest audiences because this kind of iGaming service usually becomes legal the quickest.
- Keep Track of Your Traffic
You are not effective as long as you have demonstrated it through accurate measures and analysis. There are a lot of moving pieces that can and should be optimized. At the end of the month, it can be difficult to determine whether you have been effective.
Ad trackers can not only tell you this, but they can also help you succeed (or fail) by revealing exactly where your advertising campaign excels and where it falls short.
- Is your landing page receiving positive feedback from your target audience? If so, which component?
- Are your ads better than your offer? Many clicks on an ad and still no conversions?
- Perhaps a variation of your landing page will be beneficial? What does A/B testing reveal?
The truth is that the platforms from which you buy traffic and offers give inadequate tracking solutions. A really basic one.
They do not provide a more detailed view. They do not support building detailed reports with groupings and drilldowns. They do not support switching landers or offer A/B testing.
A modern ad tracker like Voluum can provide you with the following information:
- Detailed reports on 30 traffic characteristics.
- Auto-rules provide automation and integration with popular traffic sources, synchronizing cost data even when the cost token isn’t available.
- Sophisticated AI for automated A/B testing of offers and landing pages
Also Read: Why and How to Check Website Traffic for Any Site?
Top Leading iGaming Ad Networks
7-Search PPC
7Search PPC is the leading and most trusted iGaming ad network that can help you become the king of the online gaming market. Our ad network enables you to reach a large audience quickly and affordably.
More than 18,000 sites are linked to our ad network and give premium ad spots, assuring maximum exposure and ideal results for your iGaming business.
With our broad reach and user-friendly interface, you can rapidly create and start a campaign to attract visitors to your gaming website. To assist you in effectively optimizing your campaigns, we provide a variety of targeting choices as well as real-time monitoring tools. We also offer many ad forms, such as text advertisements, banner ads, native ads, social bar ads, and popunder ads.
PropellerAds
PropellerAds is the next leading iGaming ad network. It specializes in iGaming traffic acquisition and provides a diverse choice of ad types, including push notifications, interstitials, popunders, and more, to help you reach your target audience successfully.
Their advanced targeting tool, when combined with extensive data, can assist you in making evidence-based decisions and optimizing the performance of your campaign.
Adsterra
Adsterra is a well-known iGaming ad network that offers excellent advertising services. You may attract international online gaming fans with its different ad types, such as popunders, banners, social bars, and so on.
Their powerful optimization tools and anti-fraud solutions ensure that your iGaming campaigns get the highest possible return on investment.
Final Say
Finding and optimizing iGaming traffic for your advertising campaigns is critical to success in this competitive sector. You may optimize the performance of your ads by taking into account elements such as traffic quality, targeting options, pricing models, and analytics tools.
Remember to personalize your messaging to showcase your offer’s unique qualities while also appealing to the tastes of your target audience.
FAQs on iGaming Traffic
How can I improve the targeting of my iGaming advertisements?
Use the targeting capabilities supplied by advertising networks to reach your intended audience segments. Segment your audience by demographics, hobbies, and behaviors to provide more relevant ads and boost campaign performance.
Which pricing models are typically employed in iGaming advertising?
CPA, CPC, and CPM are common iGaming advertising price structures. Select the price plan that best fits your campaign’s goals and budget.
How do I assess the performance of my iGaming advertising campaigns?
To assess the success of your efforts, track key performance indicators (KPIs) like conversion rates, click-through rates, and return on investment (ROI). Use the analytics and monitoring tools given by advertising platforms to examine campaign data and make data-driven optimization decisions.
What techniques can I employ to differentiate myself in the competitive iGaming market?
Differentiate your iGaming offer by emphasizing unique characteristics like ease of access, security, interesting games, and exclusive promos. Customize your text to appeal to your target market, and utilize various ad designs to capture attention and encourage engagement.
