It’s a thrilling time to start an online business. Global sales exceeded $3.5 trillion in 2019 and are expected to surpass $6.5 trillion by 2023. That growth is remarkable. And there are many opportunities with this trajectory. But like many other businesses, breaking into ecommerce can be challenging initially.
Building a solid foundation and adequately educating yourself on the ins and outs are crucial. While mistakes are unavoidable, learning from professionals who have already done it might help you reduce them and advance more quickly.
The world of ecommerce is not easy, from choosing the correct goods to turning visitors into paying consumers. It would help if you ate a healthy diet to quench your need for insightful ecommerce knowledge. And for that reason, we’ve decided to go on a date with you!
We guarantee to provide you with the fascinating supper of your lives, one made up of the must read ecommerce books for a successful ecommerce business!
Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams
Launch focuses on building a business online and its processes. The author, Walker, gives practical advice for e-commerce startups with little investment and support. The author updated this book with new details after it was written in 2014.
The book’s author, Jeff Walker, is a businessman who started his first e-commerce business in 1996. However, his launch formula still significantly affects owners of e-commerce businesses.
In his book, Walker advises managing your time while starting a new business. In addition, he advises about managing your budget and working more efficiently. If you need to learn how to start your business and get lost while even thinking about it, it would be stimulating if you read this book.
The information is solid gold for the budding entrepreneur despite the title’s corny sound. In this #1 New York Times bestseller, Jeff seeks to assist new and stalled firms in achieving their objectives by emphasizing real-world examples of successful products and business launches.
Everything you require to launch your company successfully is included in this book. After only one read, you’ll scramble to obtain an eCommerce company license and begin setting up shop.
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
The New York Times best-seller by Chris Guillebeau offers a humorous perspective on launching a new company. It focuses on 50 case studies of business owners who raised $50,000 or less to start profitable ventures. It is brimming with practical advice from business owners about what fueled their success and where they faltered.
Simply put, ecommerce company insurance is essential. They also detail how much money they needed to start out and what they did in the beginning to make money. There are some important lessons to be learnt here, even though this is more of a general business book than one specifically for eCommerce.
Best Ecommerce Books on Strategy
E-Commerce Business Model 2020
This all-in-one resource for eCommerce companies includes dropshipping, Amazon store creation, and online marketing. It is a complete manual filled with tested tactics for eCommerce enterprises. It offers plenty of advice for growing your revenue streams in addition to the dos and don’ts of beginning a business.
You can view the most recent trends and statistics because they are updated annually. No more reading early 2000s books about how to expand an online business created on a Mac II.
Digital Marketing Strategy: An Integrated Approach to Online Marketing
This one-stop shop for eCommerce businesses offers dropshipping, setting up an Amazon store, and online advertising. It is a comprehensive manual with tried-and-true strategies for eCommerce businesses. Along with the dos and don’ts of starting a business, it includes many suggestions for expanding your revenue streams.
Since it is updated yearly, you can be sure to see the most recent trends and information. No more reading books written on a Mac II in the early 2000s about how to grow an online business.
DotCom Secrets by Russell Brunson
DotCom Secrets is a book about e-commerce marketing focusing on e-commerce businesses and the strategies contributing to their financial success. Unlike other how-to publications, this one helps business owners adopt sustainable business practices to ultimately satisfy customers with their marketing strategy.
This book’s famous author, Russell Brunson, is the author of the “Secrets” series. He covers several e-commerce marketing principles in more detail while writing about various topics’ insider information. When he was a college student, he started his first web company.
This book is for small business owners who want to improve their customer-focused marketing strategies. There are numerous instances of large businesses with effective e-commerce marketing techniques. As the creator of an online marketplace, Brunson’s words also serve as inspiration.
Building a Story Brand by Donald Miller
Building a Story Brand explains how to build a successful relationship with your customers. It gives importance to connecting with customers and making them happy with your products and services.
The author of this book Donald Miller is the CEO of a marketing company called StoryBrand. He has many books about digital marketing plans, and he talks about his experiences as the CEO of StoryBrand. Miller writes personal stories and reflection books as well.
The book further explains why a person buys a product. Business owners can pay attention to certain details while selling their products. The reason behind a customer deciding to buy a product is crucial, and the book gives ideas about forming your brand’s story accordingly.
You Should Test That! by Chris Goward
In You Should Test That!, increasing sales conversions while focusing on customer pleasure is outlined step-by-step. It is a complete manual for expanding your e-commerce company and achieving client success.
WiderFunnel’s founder Chris Goward is the author of this book. His business offers services to improve e-commerce enterprises’ customer experiences and conversion rates. In this book, Goward emphasizes the value of routinely gauging client happiness. He also provides case studies and examples of client happiness to gain repeat business. Reaching out to your audience and gaining their loyalty might be helpful, too, because this book has a lot of useful tips.
Best Ecommerce Books on SEO
In the Plex: How Google Thinks, Works, and Shapes Our Lives
Without Google, it is impossible to think of the internet. The influential tech company had a significant impact on our lives. One of the best eCommerce books available is “In the Plex” by Steven Levy, which describes how tech giant Google is transforming how the internet functions by continually cramming every silo with its cutting-edge goods and services.
One of the most critical aspects of this book is how thoroughly it describes Larry Page and Sergey Brin, the two men who founded Google, and all the abilities that enabled them to build such an organization.
The book also demonstrates all the controversies connected to Google, how it handled them, and all the difficulties it encountered when entering the Chinese market.
Supermarker
Jaime Schmidt included his experience creating a natural products brand in his book Supermarket. He describes how he does it and has more than 30,000 stores open.
Advice on creating a product, branding, social media marketing, customer engagement, public relations, and scaling is abundant in this book. This book will be both entertaining and educational for the readers, and it has the potential to motivate the owners of eCommerce businesses to take the necessary steps for their enterprise.
Best Ecommerce Books on Business Course
E-Commerce Essentials: How to Start a Successful Online Business
This SkillShare course, led by Tracey Wallace, Editor-in-Chief at BigCommerce, is our top pick for an eCommerce startup business course. It’s a nine-part series where she takes you from startup to profitability. Best of all, the full series only takes an hour, so you don’t have to make a huge time investment. For a course this short, it packs a punch and provides a great starting place for an eCommerce entrepreneur.
Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability by Steve Krug
Don’t Make Me Think focuses on enhancing the user experience of e-commerce websites. The book emphasizes web design standards and suggestions for increasing client happiness on a website. Steve Krug also provides helpful graphics for designers and developers.
Steve Krug, the author of this book, is also a UX professional. He is a software developer specializing in user experience design and offering guidance based on his personal experiences.
Don’t Make Me Think should be read after studying the fundamentals of e-commerce marketing. Since it is about optimizing your website for a compelling user experience, it is ideal for reading it after establishing your website’s brand identity and fundamental functionality.
Best Ecommerce Books To Help Your Ecommerce Store Grow
The E-Myth Revisited by Michael E. Gerber
The E-Myth Revisited is an excellent book due to its detailed narration. The book was first written in 1985 and has been revised since then. It emphasizes the significance of consistency in the business sector and focuses on incrementally expanding a business.
Michel E. Gerber is the founder of a business skills firm and an American author. Most business owners read his numerous books on business skills and techniques. This book will show you how to quickly improve your business plans and marketing objectives as a small business owner.
Digital Marketing by Dave Chaffey, Fiona Ellis-Chadwick
Digital Marketing is one of the top e-commerce marketing books with extensive information on business expansion. In addition, the book provides business owners with a comprehensive guide to e-commerce platforms.
Apart from a comprehensive description of digital marketing theories, this book gives relevant solutions for e-commerce company administrators. Also, it examines the function of the digital transformation of platforms and how they contribute to a company’s growth.
Dave Chaffey, one of the authors of this book, co-founded the publisher Smart Insights. He has authored numerous books on e-commerce marketing tactics. Fiona Ellis-Chadwick, the other contributor to this book, teaches marketing at Open University Business School.
This book can assist you in developing your company’s marketing strategies and accomplishing your marketing goals. Additionally, the book provides case studies and practice techniques that can be useful for expanding a firm.
Get Rich Click!: The Ultimate Guide to Making Money on the Internet by Marc Ostrofsky
Get Rich Click!, one of the most popular e-commerce books, emphasizes how simple it is to generate money online with an e-commerce firm. It contains detailed instructions that are easily understandable. In this book, Ostrofsky provides a step-by-step approach for launching an internet business that attracts many clicks. The American entrepreneur Marc Ostrofsky is the author of two books, one of which is a New York Times bestseller.
Ostrofsky is an authority on researching and instructing these issues to anyone interested. He is the proprietor of active websites and the founder of high-tech internet and telecoms publications. Get Rich Click! can inspire you to enhance the online traffic and sales conversions of your e-commerce firm.
Fifty Shades of Growth
Experts believe that marketing is something that is infused into a product rather than something that is done. The authors of Fifty Shades of Growth, Sid Bharath and Danny Halarewich, instruct readers on how to build a brand using the best growth hacking techniques.
The book contains eCommerce growth experiments you can examine and use to advance your online store. Additionally, you can use this book’s step-by-step instructions and hacks to improve your eCommerce store. These experts include Brian Balfour, Noah Kagan, and Neil Patel.
Influence, New and Expanded: The Psychology of Persuasion by Robert Cialdini
You can learn more about your audience and what motivates them to say yes by reading this book. Robert Cialdini, a specialist in influence and persuasion, offers advi ce to readers on how to use this knowledge ethically in their work and personal lives and how to comprehend why people agree.
You’ll discover his Universal Principles of Influence in this freshly revised edition, which will help you successfully influence others. This volume incorporates updated research and applications that take the market into account.
Crushing It! How Great Entrepreneurs Build Their Business and Influence—and How You Can Too By Gary Vaynerchuk
Establishing a brand can help eCommerce suppliers draw in committed customers, which could lead to repeat business. This book shows you how to use elements of engaging stories to engage customers and better convey the benefits of using your products.
The method will help you identify the motivating factors influencing consumer choices, streamline your brand messaging, and create compelling content for your brochures, websites, and social media.
They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer by Marcus Sheridan
In this book, Marcus Sheridan demonstrates how concentrating on responding to consumers’ inquiries rather than only attempting to sell to them can help you draw in more devoted clients. This practical manual has been completely overhauled and updated to consider recent customer expectations.
You’ll discover how to maximize your online presence, convert customers into ardent brand champions, use content and video to develop trust with customers, and more.
In conclusion, reading the appropriate books at the appropriate time and utilizing the knowledge you gain can offer your eCommerce firm a competitive edge. Instead of having to reinvent the wheel constantly, you can learn from others.
One-Click: Jeff Bezos and the Rise of Amazon.com
Certainly, everyone is familiar with Amazon.com and the international affiliates it has. But when Jeff Bezos launched it in 1997, it was already a significant business. Bezos then made several choices that led to the current state of Amazon.com.
This book discusses everything that made Amazon a sought-after company, including how a computer geek became one of the most potent tycoons and had the best commerce business techniques and tactics up his sleeve.
When it comes to Amazon, it goes into great detail about how each choice Jeff and Amazon made helped to turn the business into a multibillion-dollar enterprise. This book is excellent for those who want to succeed in the world of e-commerce.
Delivering Happiness
This book has a lot to teach us. There is a lot to learn from this book, given Tony Hsieh’s name. Tony serves as the CEO of Zappos, an online shoe retailer that disseminates cutting-edge knowledge about what it takes to be a prosperous businessperson in the twenty-first century.
Tony Hsieh’s quasi-autobiography, Delivering Happiness, chronicles his ten years of experience turning the online retailer Zappos from a startup to a global powerhouse.
This book offers a helpful perspective on the successes, the glaring failures, and the challenges faced when starting a business from scratch. At the same time that it is motivating, this man’s story reveals his secret to success at such a young age. You should treasure and use the insightful concepts you learn from this in your own life.
Getting Everything You Can Out of All You’ve Got
Every owner of an ecommerce store knows how crucial it is to reach out to potential customers, so they all need to market their products. Many companies fail to do this, so the relationship cannot be optimized. This book by Jay Abraham instructs you to connect with the clients who support your advocacy. This book promotes the idea that you should always maintain the value of your service or product to entice customers to visit your store frequently.
This ecommerce book assists you in building a devoted clientele, so your ecommerce business is booming for you and your clients. This essential book’s title and subject matter are perfectly compatible.
Frequently Asked Questions About the Best Ecommerce Books
There are many books on the market about eCommerce and even more information on the internet. Before launching an online business, learning about the nitty-gritty details of eCommerce is essential. Or, you want to elevate your current business model. Either way, continue reading to learn more and educate yourself about eCommerce.
How Does Ecommerce Work?
eCommerce works by selling goods and processing transactions online. After receiving the payment, the company ships the product(s) to the customer.
What Are the 6 Types of ecommerce?
The six types of eCommerce are:
- Business to Business (B2B)
- Business to Consumer (B2C)
- Consumer to Consumer (C2C)
- Consumer to Business (C2B)
- Business to Government (B2G)
- Business to Business to Consumer (B2B2C)
Why should you read e-commerce books?
If you are new to e-commerce or wish to enhance your company plan, you can profit from reading literature on the subject. Since seasoned business professionals write these books, gaining insight from their perspective and vision would be beneficial. Additionally, you can improve aspects of your organization, such as customer success, design, and expansion, by reading books on these topics.
You now have it. There are tens of thousands of other reliable books to read, of course, but these are just a few that will rock your world if you follow the guidelines for creating a prosperous e-commerce business. Even though these are the top 24 books on e-commerce, there may still be other excellent books on the subject that need to be added to this list. We’ve seen that some of the books, which need to be added to this list, have excellent excerpts. To learn about e-commerce as a business, you only need the books we’ve already mentioned.
