E-commerce, news sites, institutional page, or blogs. Regardless of the site’s purpose, the first step the entrepreneur must take is to extract and decipher the most different reports that the Internet can offer. In a connected world, analytics tools will always be on the rise precisely because they measure the effectiveness of the pages. However, the amount of information available makes it almost impossible to identify and analyze what makes the most sense for your business. Check below
Three steps that help in the analysis of the metrics of a site:
Step 1 – Define the most important KPIs for the business
Choosing which indicators are most important to the business (and which change in each segment) is imperative. To do this, four main points must be taken into account:
- understanding the nature and objectives of the digital environment;
- choose the most critical indicators (sales, registrations, engagements, etc.) to make sure that the desired objectives are being obtained;
- stipulate a goal for each hand, facilitating the performance analysis of each metric over some time;
- choose the temporal comparisons that make sense for the segment because the numbers alone say nothing.
Step 2 – Create alerts for the most critical reviews
It is now possible to analyze and extract the various reports within the site, making the entrepreneur waste a lot of time reading many indicators.
However, instead of keeping your eyes glued to the computer screen, behind relevant data, some information needs to reach the person with the least possible effort.
Virtually every tool available in the market allows you to create alerts and email notifications of situations requiring more business attention. So whenever something out of the way happens, you will be warned, saving you time to devote to other activities.
Step 3 – Create a timetable for analyzing and adopting the unfolding.
The last step is also the most important: transform the data collected into actions. The first measure to be taken is to define a periodicity to delve into the various clippings that the tools provide. There are four groups of analysis: audience (audience), acquisition (gateway to the site), behavior (people engagement on the site), and conversion (goals achieved). The ideal is to maintain a routine analysis of these themes, allowing more insights and identifying actions to improve the indexes.
