The not-so secret of the affiliate marketing industry is simple: tracking, analyzing, and optimizing every move you make. It revolves around conducting thorough analyses and meticulously tracking all campaigns and actions of affiliate marketers. These actions include adjusting bids, testing offers, tweaking landing pages, and conducting split tests, among others. Most importantly, it’s vital to know if a campaign is losing money, how much it’s generating, and where it’s all occurring – all through one this affiliate tracking tool.
Affiliate tracking tools are indispensable for streamlining testing, organizing campaigns, tracking commissions, and analyzing necessary actions. If you aim to increase volumes, these tools are absolutely essential. Let’s read about these tools below.
Top Affiliate Tracking Tools
1. Voluum
Voluum stands out as a top choice among affiliate trackers in the industry, boasting a comprehensive array of features that make it one of the most robust platforms available. Unlike self-hosted options, this affiliate tracking tool operates entirely on cloud hosting, allowing for a concentrated focus on its cloud-based service and its extensive capabilities.
This cloud-based approach alleviates the need to invest in and manage servers, as all services are expertly handled by the platform. With data centers spread across different countries, users can expect lower click loss and latency, translating to increased profits. Cloud hosting also offers enhanced data protection, providing users with greater security against third-party threats compared to managing their own servers.
While managing servers may be preferred by some experienced users, this affiliate tracking tool’s user-friendly solution is particularly appealing to newcomers embarking on their journey to success and to seasoned marketers looking to optimize their time.
Key features include:
- Affiliated ad network: The Zeropark platform offers an extensive range of statistics for thorough analysis, covering various metrics such as affiliate networks, countries, devices, and more, letting users to make informed decisions based on detailed insights.
- Analysis: Voluum’s intuitive visualization of statistics, implemented through tree structure tables, facilitates easy analysis and ensures swift performance.
- Split testing: This affiliate tracking tool facilitates split testing, a crucial feature for optimizing campaigns and driving traffic to the most profitable offers.
- Landing pages rotator: This feature efficiently tests and directs traffic to the most effective landing page-offer combinations or the high-ticket program pages.
With Voluum, users can navigate the complexities of affiliate marketing with confidence, driving success and profitability like seasoned masters.
Pricing: $169/month for an individual and $529/month for a business.
2. Affiliatly
Affiliatly simplifies affiliate marketing by centralizing partner management in one dashboard. It seamlessly integrates with Shopify and other platforms, tracking sales and attributing them to the respective affiliates via email, SKU, coupon code, or link.
Key features include:
- Affiliate portal: Partners access personalized dashboards to create custom links, monitor sales, and track commission payouts.
- Custom commission settings: Tailor commissions based on affiliate performance or product profitability, incentivizing top performers and adjusting rates accordingly.
- Checkout affiliate pop-up: Drive referral program growth by inviting new customers to join as affiliates through a pop-up on your Shopify checkout page.
Pricing: Starts at $16/month with a 90-day trial.
3. Binom
Binom is a top-tier this affiliate tracking tool designed for professionals, crafted by a prominent Russian affiliate. Originating as a private beta within an internal affiliate network, it has been meticulously refined to cater to the specific needs of CPA marketing (Cost Per Acquisition).
Key benefits of this affiliate tracking tool include lightning-fast click redirection and report generation speeds, setting it apart as a preferred choice for marketers seeking efficiency and precision.
Key features include:
- Swift Performance: Binom excels in rapid click redirection and report generation, enhancing efficiency for users.
- Integration and Capabilities: Seamlessly connect via API, accessing comprehensive functions and reports in JSON format.
- Pre-set Templates: Simplify setup with templates for popular traffic sources and affiliate networks, enabling quick integration.
- Detailed Reporting: Gain insights into traffic, bot activity, and bid uniqueness, facilitating strategic analysis for maximum profitability.
- Specialized Tagging: Organize data effectively by setting custom tags for zones, streamlining grouping, and analysis processes.
- Collaborative Tools: Delegate campaign, landing page, or offer rights effortlessly, with unlimited user permissions for team collaboration.
- Privacy Controls: Maintain confidentiality by selectively hiding campaign profitability from team members and addressing privacy concerns.
- 24/7 Support: Access round-the-clock assistance, regardless of license type, for tasks ranging from tracker installation to domain management
Pricing: Starts at $69/month, discounted from the regular $99/month rate.
4. Tapfiliate
Tapfiliate, an affiliate tracking software compatible with Shopify, enables ecommerce brands to monitor commissions earned from customer referrals and partnerships with affiliates or influencers.
Key features include:
- Brand Asset Manager: Simplify affiliate marketing efforts by providing pre-made brand assets such as logos, social media templates, and HTML banners, ensuring all promotional materials align with your brand identity.
- Top Affiliate Bonuses: Incentivize top-performing affiliates by offering bonuses once they reach predefined referral milestones, encouraging continued success and loyalty.
- Multi-language Support: Expand your reach to international audiences by leveraging affiliates with local followings. Tapfiliate supports six languages, including French, Spanish, and German.
Pricing: Starts from $89 per month, with a free 14-day trial available for testing purposes.
5. RedTrack
RedTrack is a cloud-hosted ad tracking software designed to streamline the management and analysis of ad campaigns, catering to both media buyers and affiliates. Its user-friendly yet sophisticated interface ensures optimal returns on investment.
The RedTrack experience extends beyond its features, emphasizing prompt support, seamless service, and stable performance. Whether you’re a novice or seasoned user, this affiliate tracking tool accommodates users at every level of expertise, from solar affiliates to professional media buying teams and agencies.
Key Features:
- Comprehensive Tracking: RedTrack supports web and mobile traffic tracking, including CPI campaigns, and offers enhanced direct traffic analysis with improved script functionality.
- Customization: Enjoy unlimited tracking domains, multi-user access with defined permissions, and flexible postback settings for detailed conversion data.
- Fraud Prevention: Benefit from robust bot filtering, proxy filtering, and a fraud checker add-on, ensuring accurate reporting and protection against fraudulent traffic.
- Customer Support: Access prompt assistance via email, Skype, and complimentary onboarding services, including demo sessions and knowledge-sharing resources like webinars, tutorials, and case studies.
- Transparent Communication: Engage with the RedTrack team through industry forums, communities, and their Telegram Community, receiving updates, support, and bonuses.
Pricing: Starts from $83/month.
6. Everflow
Everflow is a partner marketing platform designed to track sales data from multiple sources, including referrals and affiliates, and is ideal for establishing or expanding online stores.
Key features include:
- Coupon Code Tracking: Generate coupon codes for affiliate partners to distribute to their audience, incentivizing purchases while allowing this affiliate tracking tool to track sales attributed to each affiliate.
- Click-to-Conversion Reporting: Detects and prevents affiliate fraud and misuse of links with real-time alerts for suspicious engagements.
- QR Codes: Enable affiliates to drive in-person sales by providing trackable QR codes, allowing them to receive credit for purchases made through these codes and expanding the reach of your affiliate marketing program.
Pricing: Starts from $750 per month.
7. Wecantrack
Renowned for its ability to consolidate data, attribute conversions, and seamlessly integrate with affiliate networks, Wecantrack has become the preferred choice for website publishers seeking simplified click and conversion monitoring. Its popularity is evident, with over 5,000 websites currently utilizing its services.
Regardless of the type of website – whether it’s an app, comparison site, coupon site, blog, review site, or cashback site – Wecantrack offers a user-friendly solution for tracking conversion data across various platforms.
Key Features:
- Analytics and Connection Tools Integration: Seamlessly integrates with platforms like Google Analytics, Data Studio, BigQuery, and Zapier, offering a holistic approach to data management.
- Ad Network Integrations: With connections to 14 different ad networks, including major platforms like Google Ads, TikTok Ads, and Facebook Ads, users gain comprehensive insights into their advertising performance across multiple channels.
- Affiliate Network Integrations: Access to 300 affiliate programs and networks allows users to maximize reach and measure impact effectively. Wecantrack ensures complete control over tracking and accounting for transactions, offering Postback and API integrations, manual conversion uploads, and real-time updates via Google Sheets.
- WordPress Plugin: Simplifies tracking sessions and clicks on WordPress-based sites, seamlessly matching them with affiliate commission data. The plugin automates URL parameter additions and subID usage, streamlining tracking processes.
- Reports: Provide essential metrics at your fingertips, with widget boxes offering quick views of vital information and colorful graphs for visual performance overviews.
Pricing: Affiliate plans start from $61/month.
8. UpPromote
Are you operating on a tight software budget but still need effective affiliate marketing management? UpPromote’s solution is tailored for small business owners with limited technical expertise, offering:
- Real-Time Tracking: Monitor affiliate-driven sales instantly with real-time reporting, eliminating the wait to see conversion results.
- Professional Email Templates: Jumpstart your affiliate program with ready-made templates for emailing new affiliates, confirming payouts, and incentivizing partners to promote your products.
- Affiliate Marketplace: Easily find influencers within your industry through the UpPromote marketplace, ideal for beginners and new brands without an established customer base looking to launch their first affiliate program.
Pricing: Free plan available, with additional plans starting at $29.99 per month.
Conclusion
We recommend analyzing the market, identifying your needs, and adjusting these tools to fit your affiliate strategy. Initially, you’ll likely start with one this affiliate tracking tool. Over time, however, as your operations expand, you may explore other platforms better suited to your specific requirements.
Also Read: EPC Explained: Tips to Skyrocket Your Affiliate Earnings in 2024
FAQs
What key features should I look for in an affiliate tracking tool?
Key features to look for in an affiliate tracking tool include accurate tracking capabilities, real-time reporting, customizable commission structures, cookie tracking, multi-channel tracking, integration with other marketing tools, and reliable customer support.
Are there any security concerns I should be aware of when using affiliate tracking tools?
While affiliate tracking tools are generally secure, it’s necessary to choose a reputable provider and follow best practices for data security. This includes using HTTPS encryption, regularly updating your tracking software, and implementing strong password protection measures.
What are some common mistakes to avoid when using affiliate tracking tools?
Some common mistakes to avoid when using affiliate tracking tools include neglecting to track all relevant metrics, failing to properly attribute conversions to the correct affiliates, relying solely on last-click attribution, and not regularly monitoring and optimizing your campaigns based on performance data.
