The Three Pillars to Improve the Performance of Your WordPress Website

Table of Contents

There are three pillars that support the WordPress Performance and, as in any tripod, it is important that they are well aligned, but may fall apart. This tripod is composed of:

  1. Infrastructure
  2. Technology
  3. Content

I will explain one by one so that I can give attention to each of them.


Hosting is the first pillar of WordPress Website performance. After choosing a right package, you begin to design the site’s infrastructure architecture by aligning it to the expectation of the project. It is ideal to start from the beginning. Draw a solid project instead of choosing plugging holes in your site or having to migrate server frequently.

Choosing a Good WordPress Hosting

It may seem, at first, a shared server is a good deal. After all in the beginning website gets limited views, but with the shared server big problems can come. The speed of the site can become extremely slow and frequent downtime may occur during periods of having peak traffic to your site.


If your intention is to publish popular content in a large volume and starts getting visitors from the search engines, you will be making a huge mistake by running your WordPress site on shared hosting. Avoid headaches, choose the right host with the right package.


Development is the second pillar of WordPress Website Performance, it is extremely important for the project to be executed with excellence and have a better and effective result with respect to performance. Remember that there are numerous specific development techniques for each type of project: blog, website, e-commerce store and so on.

Generally speaking, the development of each project counts a lot for the same performance and it’s always good to remember that whatever it is, the basic rules are: Always develop using the latest version of PHP, MySQL, Apache and NGINX, use good Designs patterns,  i.e., use a reusable general solution to a problem that occurs frequently within a given context in software design, in other words, standards are best-formalized practices that the programmer can use to solve common problems when designing an application or system.

Techniques for Performing Development

Among these numerous performative development techniques, choose a clean and lightweight theme, which says a lot about speed and performance of a website; use plugins that optimize images in your project, although the ideal is to optimize the original file (that alone is very handy) and plugins that create static cache, i.e. using these plugins prevents visit to the database often, making the site faster.

Examples of plugins for images and static cache optimization are respectively TinyPNG or Smush, W3 Total Cache or WP Super Cache.

In addition, of course, always do testing and performance monitoring of your site. It is important to know if your site is fast and how is its performance, to check this there is a magic tool from giant Google: The Pagespeed Insights. Use it!


Improve WordPress performance pagespeed test


Content publishers are important part of the process and contribute to a better performance when make use of optimized images to illustrate the posts and do not make too much integration with external solutions that carry scripts and other junk that compromise the load.

Look at the optimized image there again. It is a fact that content is much more interactive, attractive and interesting when we use images to illustrate a speech or visually represent an example and has been said above that optimize images in their original file, before including it in the media library on your website or blog can help a lot in the performance of your project.

Why should I worry about image optimization?

Within a PNG or JPG, much data store. In addition to the image information itself, sometimes, there are even thumbnails. None of that is necessary to render the image on the screen can be removed without any problem. This type of optimization, called lossless without loss of visual quality, is the minimum that every application should do. For that, you can use the plugins that I quoted above in the Technology section, or if you prefer, you can also get the images well optimized and then use them on website. There is a great tool on the internet: TinyPNG. With it, you don’t need to affiliate with plugins, etc, upload images to your media library that are already optimized.

Optimizing images is essential because it is often the heaviest part of the web pages.


Well, we still have a lot to talk about and expect that we will tease out point to point on WordPress website Performance, but meanwhile, you may also learn about Villains of the site performance in WordPress or Do’s and Don’ts for WordPress Website Safety.

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