How much does it cost to open a virtual store with WooCommerce in 2020?

Perhaps you must have already wondered how much does it costs to open a WooCommerce online store. Maybe you think you should have some catch on this whole idea of open source e-commerce. Maybe you think it’s worth investing in a rental option.

In today’s article we will see how much, in fact, are the investments to open a WooCommerce virtual store.

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Currently, more than 31% of electronic commerce sites use WooCommerce. This number is a good representation of the reliability of the plugin.

There are many reasons for the popularity of WooCommerce, reasons that make it attractive and extremely efficient.

Since it is the most used solution globally, let’s talk about the costs of opening a WooCommerce virtual store (open source).

What is the investment to open a WooCommerce virtual store?

Integrating WordPress Theme with WooCommerce

For you to open your virtual store with WooCommerce, you will have to invest. It is true that WooCommerce is a free and open source plugin. You do not pay monthly to use the platform. However, when building your virtual store, you will have some costs.

Depending on what you want to install in your online store – some specific resource – you may have monthly costs, such as with an email marketing plan or freight calculation per carrier.

These investments should be taken into consideration when you are planning your e-commerce.

Let’s see:

1. Costs with hosting and domain

Your first costs for setting up your WooCommerce store will be with hiring a WooCommerce hosting service and with the domain name. WooCommerce is an e-commerce plugin made for WordPress site.

So your virtual store will be on the WordPress platform with the use of the WooCommerce plugin. Your e-commerce will follow the same logic of website creation in WordPress.

With a WooCommerce virtual store, you have the freedom to choose which web hosting service best fits your need.

When paying for hosting and domain, you also have development and deployment costs. You will need to buy a theme (which best fits the concept of your store) and implement it.

In this case, you can hire a specialized company to do this whole process for you.

It’s cool to emphasize that engaging a professional is always welcome. The technical look and experience always make the difference!

2. Costs with payment gateway

When planning your virtual store, you should account for the investment you will have in hiring a payment gateway. After all, your customers need to have a way to pay for the products, right?

Many store owners forget to think about selling and shipping costs (we’ll see more about this in section 3).

With WooCommerce, you have several gateway options.

It is worth remembering that each of the available options has different rates for ticket and card. You should choose the one that most fits your need.

3. Costs for shipping products

Another important investment (and that often goes unnoticed by virtual shopkeepers) is the expenses with shipping products.

In WooCommerce, you can make the shipment of your products via Post Office, or your preferred carrier, which offers the calculation per carrier on the site (the cost varies according to the contract).

It is true that your customer pays for the freight price. But the logistics of withdrawing the product from the store to the place where it will be shipped to the customer should be thought of.

Expenses for the product until dispatched should have your attention when planning your e-commerce.

4. Recommended: SSL digital certificate

Now, as a recommendation, your online store will be safer and will transmit this security to the consumer with the SSL digital certificate.

Do you know what this is?

The SSL certificate encrypts information. That is, all personal information you ask your client, such as CPF, RG, credit card number, address, is encrypted so that no malicious hacker can intercept and misuse it.

This protection is essential for your customer to trust that the data they are passing to your store will be safe.

You can get your SSL certificate from Comodo and RapidSSL. There are also free certificate options like Let’s Encrypt and Cloudflare, for example. Our tip is always for you to evaluate which option best fits your needs.

It is worth mentioning that virtual stores with SSL certificate improve their positioning in search engines, such as Google and Yahoo.


As you can see, the investments you make to create your WooCommerce virtual store are related to structure and functionality.

In the structure you have costs with the domain, hosting, development and implementation of the theme. For the functionalities, you invest in payment gateways and product shipping.

Another investment recommendation is to acquire digital certificate SSL, which guarantees and transmits security to its customers.

Want to host WooCommerce virtual store? We can help you!

We hope this article has helped you better visualize the costs of setting up a WooCommerce store. Liked? So leave a comment!

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