LinkedIn Statistics

Table of Contents

LinkedIn is an immensely productive platform that is inclined towards providing a profession to millions and billions of people; American business services created it. This social media service can be utilized by both a job seeker and an employer.

A firm, an organization, or someone who has to appoint someone can post jobs here. Similarly, a person hunting for a job can upload their respective CVs here and connect with hundreds of like-minded individuals. This professional social networking site has revolutionized their lives by serving them the suitable employment they deserve.

LinkedIn permits its users, both the job giver and job receiver, to create an account and connect through online social networking, which may symbolize real-world professionals’ connections.

All the customers can invite anyone, may it be an already existing member or not, to become a bearer. LinkedIn is also utilized to conduct offline events, upload photos and videos, write articles, be part of groups, issue job posts, etc.


LinkedIn making the highest lead in the world of Social Marketing

LinkedIn leads among all the social media applications and serves more than 79% of its traders with the best outsourcing lead. The efficiency rate of this highly active social media platform exceeds that of Facebook and Twitter by 277%.

LinkedIn has connected at least one customer to more than 43% of its marketers. According to the reports, B2B marketers have suggested that almost 80% of their social media leads originate from LinkedIn.


The advertising statistics of LinkedIn

  • An ad on LinkedIn can take up to 14.6% of the globe’s population.
  • Whenever a Brand advertises on LinkedIn, they detect a 2-3x uplift in the brand attributes.
  • Brands have witnessed a 33% elevation in purchase intent from ad exposure on LinkedIn.
  • The cost of LinkedIn Per Lead is 28% less than the Ads on Google.
  • LinkedIn ads can quickly and smoothly touch 13% of the world’s population.
  • The ads on LinkedIn matched the growth by 22 million people in Q4 2022, which is 2.8% higher than in Q3.


LinkedIn Serves with the highest Recruitment.

LinkedIn possesses more than 50 million people seeking jobs and 58 million organizations providing jobs per week. Thus, it leads to 87% of the recruiters consistently utilizing LinkedIn. According to this employment hub application, women now council approximately 2% of the company’s leadership.

In the last five years, they appeared in every role of technical leadership, which evolved by 79%. An analysis showed that more than 122 million people got a golden chance of an interview via LinkedIn.

Almost 35.5 million individuals were assigned by the person or the firm with which they were linked. Hence, it’s not shocking that 95 Job requests are caved in through LinkedIn every second, out of which three people are hired every minute.


LinkedIn Business Statistics

  • There was a rise of 110% in verified assignments year-over-year in Q2 2022.
  • Around more than 57 million firms revolve on LinkedIn.
  • “Work from Home” job searches on LinkedIn multiplied three times after the onset of Covid-19 in the year 2022.
  • 73% of the customers prefer to consider a brand if the salesperson approaches via LinkedIn.
  • More than 10,000 B2B software products web pages are available on LinkedIn.


A vast range of Statistics on Content Marketing on LinkedIn

  • More than 280 billion updates of feed are researched yearly.
  • 93% of B2B content traders utilized LinkedIn for their organic social business.
  • LinkedIn leads up to more than 50% of all social platforms trading to the websites and blogs of B2B.
  • Out of 10 people on LinkedIn, six individuals search for industry insights.
  • On LinkedIn, there are more than 2 million active publishers.
  • On LinkedIn, more than 45% of readers of the content come from upper management in companies.
  • The contents in the Long-form range (that means more than 1900 words) perform comparatively well on LinkedIn.
  • LinkedIn gets 15 times more engagement on content than job postings.
  • Contents are published on LinkedIn every week by more than 1 million people.
  • The people on LinkedIn are 20 times more likely to re-share a post with a video.
  • If you post on LinkedIn along with pictures, it will receive two times more interaction.
  • The articles with topics ranging between 40-49 characters have the best reach on LinkedIn.
  • The articles that do not have videos show better results than those uploaded with videos. It will be fruitful if you upload videos natively on LinkedIn.
  • On LinkedIn, not more than 3 million customers can share content every week.
  • LinkedIn is used by 97% of the B2B marketers for content marketing.


The new fun features were introduced on LinkedIn.

LinkedIn has launched some new features for itself:


  • The “calendar chatbots” is a new addition made on LinkedIn for two people to sync on a date for meeting up. It also alerts people of some inconveniences that they might face when they are about to connect with someone who belongs from some different Time Zone.
  • You can use “Swipe up Links” on the stories you upload on LinkedIn to provide a better reach and rise to your content.
  • In the comment windows of LinkedIn, the “Hashtag” usability is now available for its users to look at the results that carry comments when you search for a hashtag. This leads to adding more importance to the utilization of Hashtags.
  • “Showcase Pages” are now obtainable on LinkedIn. These implementations are created to highlight the business of your firm’s unit.
  • The “Messaging” feature is available on LinkedIn now, which comprises promoted messages. This will make communication between two people much more accessible than typing and sending emails in formats.


A Manual on the development of LinkedIn Profile

LinkedIn’s capability to acknowledge Boolean operators and filters leads it to accord the metrics like the firm, its functioning, number of years of work experience, and the level of seniority. Therefore, this platform smoothly puts its position on top above its competitors for helping people to create essential business connections.

Somehow, even with your advanced searching abilities, you will still need to develop your LinkedIn profile. The foremost thing for doing this is taking a professional photograph of yourself. On average, it will grab a user 14 times more views when compared to other kinds of display pictures.

To elevate your connection applications having five units or components, mark your current position. And, always remember to write at least five primary skills. This will raise higher possibilities that your profile will be explored, and hence the chances of a person texting you will be 30 times more than what you would have gotten if you did not do so.


LinkedIn’s contribution in different international fields

Since the year 2010, LinkedIn has contributed a lot of various internal technologies, equipment, and software goods to the outsourced domain, recognized among these projects by Apache Kafka, which was created and open-sourced at LinkedIn in 2011.

The team of professionals behind the design of Kafka created a LinkedIn extension company in 2014, which was named Confluent. It went on to go public with an IPO in the year 2021. A list of LinkedIn’s operative open-source extensions can be found on their engineering web pages.


Some fascinating facts about LinkedIn

  • LinkedIn will turn 19 years old in the year 2022.
  • Microsoft has funded $26 billion for LinkedIn.
  • The Executives use LinkedIn as their ideal choice for professionally applicable content.
  • LinkedIn is rated as the most reliable social media platform.
  • You are seven times more likely to be searched if you keep a profile picture on LinkedIn.
  • You are 12 times more suitable to be found on LinkedIn if you comprise at least two past working experiences.
  • An entire LinkedIn profile will get you 21 times more profile views and 36 times more messages.
  • There is more than 35,000 expertise listed on LinkedIn.
  • LinkedIn is currently obtainable in 25 different languages.
  • The top soft expertise that firms require the most on LinkedIn is innovation, and the whole complex skill needed is Blockchain, followed by Cloud computing.
  • There are more than 100 million work requests on LinkedIn every month.
  • More than 2 million posts, articles, and videos are issued on LinkedIn every day.
  • There are more than 6 million IT decision-makers on LinkedIn.
  • There have been more than 11 billion advertisements on LinkedIn.
  • The average CEO on LinkedIn has 93 linkages.
  • On LinkedIn, more than 95% of recruiters use LinkedIn consistently.


Final Words

It’s not sufficient to own a LinkedIn account or utilize it often. You are also required to understand where the coming days of LinkedIn are heading. And this is the reason why understanding significant stats and facts for LinkedIn can support you in making strategic business plans and decisions for your firm when it comes to this social media platform.

The most important learning from many of these statistics is that LinkedIn is not vanishing soon. It is just getting and developing bigger and bigger, with more customers. The millennials, salesperson(s), millionaires, and many more. Therefore, if your company’s LinkedIn planning has not been accurately designed in a while, it’s time for you to refresh it.

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