Google recently presented a clear communication in its latest review of the guidelines. In the webmaster section Google mentions that the download speed is an important technical factor and part of their algorithm for getting listed high ranking search results.
A quote from the Technical Guidelines of Google says: “Monitor the performance of your site and optimize load times. The goal of Google is to give users the most relevant results and better experience possible. Fast sites increase user satisfaction and improve the overall quality of the web (especially for users with slow Internet connections), and we hope that as webmasters improve their sites, the overall speed will improve their rankings”.
What Google is effectively saying is that they want to make a faster web… If your website loads well, let’s make it load butter smooth and faster. Here are some tips and suggestions to help you achieve this:
Regularly Monitoring Your Site Speed
Pingdom.com can help you to monitor and make changes accordingly in improvising the speed of your site. Pingdom can check the uptime and downtime, speed of loading pages and also send a text message when your site is not working for any reason. It works by “pinging” your website from several servers worldwide and recording the duration of each resource that has to respond. The tool tells you how quickly your page would load and how it can improve over time.
Clean Your Website
Check your code, assets, resources and other technical aspects of your web hosting server to improve loading speed. Some important aspects to consider are:
- Seize the browser cache
- Combine external CSS
- Specify a Vary: Accept-Encoding
- Minimize DNS lookups
- Serve static content from a domain without cookies
- Remove query strings from static resources
- Specify a cache validator
- Close redirections
- Avoid incorrect applications
- Paralyze downloads through hostnames
- Minimize request size
- Check if your web hosting package is right for your needs or not.
Many sites suffer from their providers because they have no effective technology to meet the need for bandwidth or server configuration, in many cases, for savings on the costs, people opt for shared hosting package, where dozens, if not hundreds of sites could be housed on the same server. In cases where this reaches a critical mass, the server faces downtime problems, slowing speed right down half load.
Having a site that loads slow means the user experience will be poor and end up increasing “bounce rate” of a website. Google see high bounce rates as an indicator for a site that is irrelevant to its users. An irrelevant site has no place in the Google search engine and the worst is that the website ranking may suffer.
What is a good site speed?
A page that loads in less than 2 seconds is considered fast. If loading in less than 1.5 seconds, it is considered very fast. This should be your ultimate goal. A Pingdom test reveals that our website loads only in 1.4 seconds. If our website which already has got a huge database can load so quickly, your site can too.
Finally, here are some interesting facts about the website speed:
- An increase in page load time of can help in increasing the traffic and advertising revenue by 20%.
- For every 100 ms increase in occupancy times, sales of eCommerce sites decrease by 1%.
If you are looking forward to increase your website load time, checkout our hosting plans, especially designed for the needs of your company website. Click here to learn more.