The goal of every business is to make a profit. Where some companies require making sales to generate profit, others offer services. In truth, both the storekeeper and the e-commerce business owner must make sales to ensure their success.
Conversion is to e-Commerce businesses and blogs what sales are to the store owner. So, are you in search of ways to boost your site’s conversion and attract visitors? The answer to that is optimizing your sales funnel.
What is a sales funnel?
A sales funnel is also known as a conversion funnel. It is when a customer gets to know your product or service, likes the product/service, and completes a purchase.
It is the same process a customer takes when they walk into a boutique. They go through the rows of clothes and accessories (knows your product), selects his/her choice (likes your product), and completes the purchase.
A sales funnel let’s you understand the position your customers are in the process of making a purchase. Like an actual funnel, a sales funnel has a wide opening at the top, which gets narrower as you go down.
A sales funnel is vital because only five percent of your website’s first-time visitors will make a purchase. The remaining ninety-five percent need to be engaged and convinced to make a purchase.
There are 4 stages of a sales funnel which represent the mindset of your prospective customer. They are:
Let’s take a thorough look at each stage for a better understanding.
This is a critical stage in the sales funnel. It is where you capture your prospective customer’s attention. You can achieve this by creating a social media post, a paid ad campaign, or being found through an internet search.
Once this is achieved, your prospect knows your business and understands what you’ll be offering. Sometimes, a customer can purchase after visiting the site for the first time. Other times, you need to woo the prospect to revisit your site to engage with your business.
At this stage, the visitor is aware of the product/service your brand offers, and interaction begins. You can drive interaction by encouraging them to subscribe to your email newsletter or participate in a poll or taking a survey.
Ensure you have great content that will be helpful to your customers. Please note that the goal at this stage is not to make a sale. Your goal here is to show what you can do, help your consumer make the right decision, and offer to provide succor in any possible way.
At this stage of the sales funnel, the customer is ready to make a purchase. The customer would have researched his or her options, which may include your business.
Offering your best deal at this stage can guarantee you more conversions. You can provide your visitors discount codes or promise your e-Commerce buyers free shipping. You can also throw in an offer for a free product or service after they make a purchase.
This is the bottom of the funnel where your customer takes action. All your site visitors will not make it to this stage. You require visual sales performance reports to determine how well your business is doing for those that do.
After the purchase is made, your work moves to retain the customer to make more future purchases.
It is a lot easier and profitable to retain an existing customer than sourcing for new ones. You can ask the customer to provide feedback, offer support, and ensure you follow up after a couple of weeks.
Why You Need WordPress
Every online business needs a web host to prosper. There are several hosting sites entrepreneurs can use as their landing page. Out of all the options in the market, WordPress is the most user-friendly and cost-effective.
You can use WordPress to manage different websites, whether it is a blog, a membership site, a business website, or an online store.
The best part of WordPress is that it is free and easy to use. There are also a lot of excellent features suited to different businesses.
However, you will be limited to only 3GB of disk space. If you require more space for your sales funnel in WordPress, upgrading to a paid plan is the answer.
How To Build A Sales Funnel In WordPress
Building a sales funnel is not as tough as it sounds. Follow the steps outlined below, and you will be able to create a funnel on your website without hassle.
- Know your audience
- Lure visitors to your site
- Engage your audience
- Convert the traffic on your website
- Keep in touch
Know Your Audience
Before you can create a sales funnel in WordPress, you must know how to identify your target audience. Remember that not everybody needs your product/service. Your marketing technique should focus on those who are perfect for what you sell
There are WordPress plugins that help you view Google Analytics reports in your dashboard. These plugins make it easy to perform advanced configuration on your site.
Lure Visitors To Your Site
The moment you understand who your perfect audience is, attracting them to your site is the next step. How do you lure them in? Content.
You can achieve this by creating a blog about your business. Best Writers Online helps with writing services to update your blog. Your content strategy must involve familiarizing your visitors with the products and services you offer.
Blogs also help your business build a presence on internet search sites. This way, once someone searches for a solution your business offers, your website will appear among the search results.
Other ways you can lure visitors to your site are:
- Offering a giveaway
- Running paid ads
- Social media campaigns
- Sending out a press release
Engage Your Audience
There are several ways you can engage with your audience. Your goal while engaging your audience is for them to learn more about the product/service.
You can offer exciting content that requires visitors to subscribe to your mailing list before being viewed or downloaded. Online Writers Rating provides content writing services that you can gate to get email subscribers.
You can also ask your visitors to fill out different forms. Participate in a survey or answer a quiz.
Convert The Traffic On Your Website
You can achieve this by creating a call to action on your website. The structure of your landing page also plays an important role here.
While creating a call to action use:
- Action words
- Show the benefit of your product
- Use an urgent tone
- Focus on the value of your product
- Put up a recent sales notification on your landing page
- Use countdown timers to create a sense of urgency
Keep In Touch
As I said earlier, retaining a customer is easier than finding a new one. Ensure you keep in touch with your customers using your email list.
Send them updates once there is a new product/service. Social media marketing is another useful way to keep in touch with your customers.
The goal of every business is to make a profit. If you take our advice, you will attract customers to your sales funnel and ensure your business is making a profit.